Alternatives · SMS & Chat
Gupshup alternatives
As of Nov 13, 2026, the best Gupshup alternative for most people is Wati (2.4 GPA), third in our ranking of SMS and chat marketing tools. The best free one is AiSensy (2.4 GPA).
Gupshup compared with 7 alternatives: Infobip, Sinch, Wati, Interakt, AiSensy and 2 more.
Gupshup is a paid product. 1 of the 7 alternatives is free or has a free plan. 3 more offer a free trial.
Listings checked up to Nov 12, 2026 · Where the facts come from
Black Friday: is there a Gupshup sale?
At a glance
How each one differs from Gupshup
Infobip
Omnichannel messaging platform with SMS, WhatsApp, RCS and AI agents
- Infobip does not cover AI agents, which Gupshup does.
Suits: Larger companies and platforms sending messages across many countries
Sinch
Messaging, voice and email APIs plus campaign apps
- Sinch also covers email campaigns.
- Sinch does not cover marketing automation and AI agents, which Gupshup does.
Suits: Developers adding SMS, voice or verification to their own product
Wati
WhatsApp Business API inbox with broadcasts, chatbots and ad flows
- Wati starts at $59 per month for up to 3 users, billed annually ($69 billed monthly).
- Wati also lists iOS and Android apps.
- Wati also covers shared inbox.
- Wati does not cover AI agents and sMS marketing, which Gupshup does.
Suits: Online shops that sell and send order updates over WhatsApp
Interakt
WhatsApp and Instagram marketing, inbox and chatbots for Indian brands
- Interakt starts at ₹999 per month (Instagram only; plus taxes).
- Interakt also lists iOS and Android apps.
- Interakt also covers shared inbox.
- Interakt does not cover AI agents and sMS marketing, which Gupshup does.
Suits: Indian Shopify and WooCommerce stores selling over WhatsApp
AiSensy
WhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads
- AiSensy starts at $40.50 per month, billed annually ($45 billed monthly).
- AiSensy has a free plan, which Gupshup lacks.
- AiSensy also lists iOS and Android apps.
- AiSensy also covers shared inbox.
- AiSensy does not cover AI agents and sMS marketing, which Gupshup does.
Suits: Businesses in India marketing to customers on WhatsApp
Haptik
Enterprise AI agents for customer service on chat, voice and WhatsApp
- Haptik also covers shared inbox, AI support agent and dashboards.
- Haptik does not cover marketing automation, AI agents and sMS marketing, which Gupshup does.
Suits: Large companies automating high-volume customer support
Verloop.io
Conversational AI platform for customer support on chat and voice
- Verloop.io also covers live chat and AI support agent.
- Verloop.io does not cover marketing automation, AI agents and sMS marketing, which Gupshup does.
Suits: Support teams that want a bot to take common questions before human agents
Limits worth knowing in Gupshup
- There is no published monthly price: every message is charged from a prepaid wallet at country-specific rates, and WhatsApp rates sit on a separate rate card.
- The US pricing page shows a $0 platform fee, but its FAQ still mentions a $99 monthly fee; confirm which applies when you sign up.
- Sending pauses when the wallet balance runs out, and the Pay as you go plan includes 10 seats, 5 bot flows and 5 AI agents.
- Gupshup is a platform for brands and developers, with no free trial or free plan listed.
Common questions
What are the alternatives to Gupshup?
The alternatives to Gupshup in this directory are Infobip, Sinch, Wati, Interakt, AiSensy, Haptik and Verloop.io. Each one has a side-by-side comparison with Gupshup.
Is there a free alternative to Gupshup?
Yes. AiSensy has a free plan alongside paid ones.
Which Gupshup alternatives work on Android?
The Gupshup listing does not include an Android app. Wati, Interakt and AiSensy list one.
Which Gupshup alternatives work on iOS?
The Gupshup listing does not include an iOS app. Wati, Interakt and AiSensy list one.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 18, 2026 to Nov 12, 2026. Vendors change prices without notice, so confirm on their site before you buy.