Gupshup vs Verloop.io (2026): which should you pick?
As of Nov 12, 2026, Gupshup grades higher than Verloop.io: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Gupshup grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Verloop.io
Conversational AI platform for customer support on chat and voice
Paid
Which one is for you
Pick Gupshup if
- Fits if you send WhatsApp and SMS campaigns and want to pay per message
- Works for developers wiring messaging into a CRM
Look elsewhere if
- Skip it if you want one monthly price, because every message is charged from a prepaid wallet
- Watch out: sending pauses when the wallet balance runs out
- Watch out: the pricing page shows a $0 platform fee but its FAQ mentions a $99 monthly fee, so confirm at signup
- Watch out: Pay as you go caps at 10 seats, 5 flows and 5 AI agents, and there is no free plan or trial
Pick Verloop.io if
- Fits if you want chatbots and live chat on a website, Messenger and WhatsApp
- Works for support teams wanting AI help writing replies
Look elsewhere if
- Skip it if you need a published price, since we found none
- Not for you if you need a free plan or trial, as none is on record
- Watch out: the main site returned an access error, so only its help site was read
- Watch out: details come from the help site and may lag the current product
How we grade them
| 2.0GPAGupshupFair | 1.8GPAVerloop.ioWeak | |
|---|---|---|
| Value for money | CA $0 platform fee on the US page, but every message is charged from a prepaid wallet at country rates, so no price can be compared to the category's $40.50 middle. | CNo prices could be read: the main site returned an access error and the help site lists no plans. Nothing to grade against the category, so it sits at the ordinary C. |
| Free plan and trial | FNo free plan and no trial is listed, so the way in is the prepaid wallet. | FNo free plan or trial is on record. The help guide shows sign-up with a work email and company name, and that is all. |
| Features | BCampaigns across several channels, a bot builder, AI agents, click-to-WhatsApp ads and APIs, with nothing missing from the messaging job. Pay as you go includes 10 seats, 5 flows and 5 AI agents. | CAI chatbots, live chat, a voice AI product and AI help for agents. The listing is built from its help site alone, so product detail may lag. |
| Ease of use | CNo store rating on record. Channels, wallet and bots have to be set up. | CNo store rating on record. Chat flows, agents and channels all have to be set up through its dashboard. |
| Platforms and integrations | BWeb platform and APIs, with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze. No apps listed. | BWeb, with Messenger, Instagram, WhatsApp and a claimed 60+ integrations. No apps on record. |
| Best for | brands sending WhatsApp, RCS and SMS from a wallet | AI chatbots and live chat for support |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Gupshup and Verloop.io. How we grade
Where they differ
- Gupshup also covers marketing automation, AI agents and sMS marketing.
- Verloop.io also covers live chat and AI support agent.
In commonWebWhatsApp messagingChatbots
At a glance
| Gupshup | Verloop.io | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Gupshup | Verloop.io |
| Price read from | gupshup.ai | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Gupshup
- There is no published monthly price: every message is charged from a prepaid wallet at country-specific rates, and WhatsApp rates sit on a separate rate card.
- The US pricing page shows a $0 platform fee, but its FAQ still mentions a $99 monthly fee; confirm which applies when you sign up.
- Sending pauses when the wallet balance runs out, and the Pay as you go plan includes 10 seats, 5 bot flows and 5 AI agents.
- Gupshup is a platform for brands and developers, with no free trial or free plan listed.
Verloop.io
- No prices could be read. The main site returned an access-denied error, and the help site does not list plans.
- The vendor's help site is the only source read, so product details may lag the current site.
- The sign-up flow in the help guide collects a work email, company name and password.
Key features
Gupshup
- Campaigns on several channels
- Broadcast campaigns go out on WhatsApp, RCS, SMS and Truecaller, with templates, segments, scheduling and delivery reports.
- No-code bot builder
- Chatbot flows and automated campaign journeys are built without code, alongside a live agent dashboard for handing chats to people.
- AI agents
- Text AI agents, voice AI agents and an avatar agent answer customer questions. The first 1,000 AI messages each month are free, then Rs 1.00 each in India.
- Click-to-WhatsApp ads
- Ads on Facebook and Instagram that open a WhatsApp chat, plus RCS ads, both with lead capture.
- APIs and CRM connections
- Gupshup lists APIs, webhooks and integrations with Shopify, Zoho, HubSpot, Salesforce, MoEngage, CleverTap, Bloomreach and Braze.
Verloop.io
- Conversational AI bots
- Automates frequently asked questions across a website, app, Facebook Messenger, Instagram and WhatsApp; the vendor claims up to 92% of queries resolved without a person.
- Voice AI
- Answers support phone calls with a conversational voice agent.
- Agent assist
- Customer history, quick replies, intelligent routing and AI rewrite, expand, tone and summary tools.
- Dashboards and reports
- Real-time dashboard plus master, outreach and agent performance reports.
- Integrations
- The help site says it has 60+ integrations.
Plans
Gupshup
Pay as you go$0
per month platform fee, plus per-message rates from a prepaid wallet
No platform fee. Includes 10 agent seats, 5 chatbot flows, 5 AI agents and 5 automated campaigns; 1,000 AI messages a month are free.
EnterpriseCustom
Custom rate card on committed volume, SSO and audit logs, dedicated throughput, an uptime SLA and a named account manager. Sold through sales.
Verloop.io
Pricing could not be confirmed. See verloop.io.
Common questions
Which is cheaper, Gupshup or Verloop.io?
As of Nov 12, 2026, Gupshup publishes no starting price, and Verloop.io has no price we could confirm.
Which has a free plan, Gupshup or Verloop.io?
As of Nov 12, 2026, neither Gupshup nor Verloop.io has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.