Chatfuel vs Verloop.io (2026): which should you pick?
As of Nov 13, 2026, we pick Chatfuel: it is second in our ranking of SMS and chat marketing tools, and it grades higher too, 2.6 against 1.8.
Checked Nov 9, 2026 and Nov 12, 2026 · graded Nov 9, 2026 and Nov 12, 2026 by ToolGPA
Chatfuel grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Chatfuel
AI chatbots for WhatsApp, Instagram and Facebook with a usage wallet
Verloop.io
Conversational AI platform for customer support on chat and voice
Which one is for you
Pick Chatfuel if
- Fits if you want an AI agent answering Instagram and WhatsApp messages around the clock
- Works for agencies running chatbots for several clients from one wallet
Look elsewhere if
- Tight if your bot is busy, as credits don't roll over and messages stop when the wallet hits zero
- Skip it if you rely on Zapier, which the help center says isn't supported though the pricing page names it
- Not for you if you like a long cooling-off period, as monthly plans are refunded only within 3 days
- Watch out: Meta's WhatsApp charges come out of your wallet at country rates, with no US figure given
- Tight if you need more than one bot, since Business S gives you 1 and agency plans start at $90 a month
Pick Verloop.io if
- Fits if you want chatbots and live chat on a website, Messenger and WhatsApp
- Works for support teams wanting AI help writing replies
Look elsewhere if
- Skip it if you need a published price, since we found none
- Not for you if you need a free plan or trial, as none is on record
- Watch out: the main site returned an access error, so only its help site was read
- Watch out: details come from the help site and may lag the current product
How we grade them
| 2.6GPAChatfuelGood | 1.8GPAVerloop.ioWeak | |
|---|---|---|
| Value for money | BBusiness S is $18 a month billed yearly ($20 monthly), with unlimited contacts and teammates and $20 of credits a month. That's the cheaper quarter of this category. Sizes run up to XXL at $366.67 a month billed yearly. Meta's WhatsApp charges come out of the wallet at its own rates, with no US figure given. | CNo prices could be read: the main site returned an access error and the help site lists no plans. Nothing to grade against the category, so it sits at the ordinary C. |
| Free plan and trial | CNo free plan, but a 7-day trial with full access, $15 in credits and no credit card. Enough to set up the AI agent and watch it answer. | FNo free plan or trial is on record. The help guide shows sign-up with a work email and company name, and that is all. |
| Features | BThe whole chat-marketing job: an AI agent that answers and qualifies leads, Instagram and Facebook comment auto-replies, WhatsApp broadcasts, bookings and payments in the chat, a shared inbox and a simple CRM. Business S gives you 1 bot. | CAI chatbots, live chat, a voice AI product and AI help for agents. The listing is built from its help site alone, so product detail may lag. |
| Ease of use | CNo App Store rating on record. You'll connect each channel, feed the AI agent your knowledge base and keep an eye on the wallet, since heavy AI use can pause the bot. | CNo store rating on record. Chat flows, agents and channels all have to be set up through its dashboard. |
| Platforms and integrations | BRuns on the web, with Google Sheets, Stripe, Meta Pixel, a JSON API and an MCP server for AI assistants. Thin on ready-made integrations, though: the help center says Zapier isn't supported. No apps. | BWeb, with Messenger, Instagram, WhatsApp and a claimed 60+ integrations. No apps on record. |
| Best for | AI chatbots for WhatsApp and Instagram on a budget | AI chatbots and live chat for support |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Chatfuel and Verloop.io. How we grade
Where they differ
- Chatfuel also covers marketing automation.
At a glance
| Chatfuel | Verloop.io | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $18 per month, billed annually ($20 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | 7-day free trial with full access and $15 in credits, no credit card required | None listed |
| Web | ||
| Made by | Chatfuel | Verloop.io |
| Price read from | chatfuel.com | Not confirmed |
| Checked | Nov 9, 2026 | Nov 12, 2026 |
Worth knowing
Chatfuel
- Meta's WhatsApp charges, including service replies since 1 October 2026, come out of the wallet at Meta's rates by country; no US figure is given.
- Plan credits do not roll over, and messages stop when the wallet reaches zero unless auto top-up is on; heavy AI use can pause the bot until the limit resets.
- Refunds are given only if you cancel within 3 days on monthly billing or 30 days on annual billing.
- The pricing page names Zapier among integrations, but the help center says Zapier is not supported; other tools connect through the JSON API.
Verloop.io
- No prices could be read. The main site returned an access-denied error, and the help site does not list plans.
- The vendor's help site is the only source read, so product details may lag the current site.
- The sign-up flow in the help guide collects a work email, company name and password.
Key features
Chatfuel
- AI agent
- Replies from your knowledge base and instructions, qualifies and scores leads, follows up and hands a chat to a person when needed.
- Instagram and Facebook automation
- Automatic replies to post and Reels comments, story replies and keyword triggers, which lead people into a chat.
- WhatsApp broadcasts
- Bulk WhatsApp campaigns to segments, with click-to-chat ads and conversions sent back to Meta Pixel.
- Bookings and sales in chat
- Books meetings inside WhatsApp, shows a product catalog, takes orders and collects payments in the conversation.
- Shared inbox and CRM
- Teammates take over live conversations, and leads are tracked in a built-in CRM with unlimited contacts.
- JSON API and MCP
- A JSON API plugin connects bots to outside systems, and an MCP server lets AI assistants such as Claude run your bots.
Verloop.io
- Conversational AI bots
- Automates frequently asked questions across a website, app, Facebook Messenger, Instagram and WhatsApp; the vendor claims up to 92% of queries resolved without a person.
- Voice AI
- Answers support phone calls with a conversational voice agent.
- Agent assist
- Customer history, quick replies, intelligent routing and AI rewrite, expand, tone and summary tools.
- Dashboards and reports
- Real-time dashboard plus master, outreach and agent performance reports.
- Integrations
- The help site says it has 60+ integrations.
Plans
Chatfuel
Business S$18
per month, billed annually ($20 billed monthly)
1 bot, every channel, unlimited contacts and teammates, and $20 of credits a month. Larger sizes run up to Business XXL at $366.67 a month, billed yearly, with $500 of credits.
Agency S$90
per month for up to 3 companies, billed annually ($100 monthly)
$100 of credits a month, an agency dashboard and an account manager. Larger agency tiers in the help center run up to $2,050 a month.
Verloop.io
Pricing could not be confirmed. See verloop.io.
Ways to pay less
Chatfuel
- Annual discount
Save 10% with yearly billing
Chatfuel's pricing page takes 10% off for yearly billing: Business is $216 a year, against $20 a month billed monthly.
Verloop.io
No public discounts listed.
Common questions
Which is cheaper, Chatfuel or Verloop.io?
As of Nov 12, 2026, Chatfuel starts at $18 per month, billed annually ($20 billed monthly), and Verloop.io has no price we could confirm.
Which has a free plan, Chatfuel or Verloop.io?
As of Nov 12, 2026, neither Chatfuel nor Verloop.io has a free plan. Chatfuel has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.