Clickatell review (2026): is it worth it?
Chat commerce platform and SMS APIs for large brands
Black Friday: is there a Clickatell sale?
Clickatell report card
Weak · out of 4.0 · graded Nov 12, 2026
Best for large brands sending chat and SMS at scale
Clickatell is a chat commerce platform and SMS API aimed at large global brands, with broadcasts, chatbots and in-chat payments. No plan prices are published and the SMS rate depends on a country-by-country calculator, so a small team will find it heavier than it needs.
Who Clickatell is for
- Fits if you are a large brand that wants chat commerce and SMS in one platform
- Works for developers who want an SMS API with global reach
Who Clickatell is not for
- Skip it if you want a published price, as platform pricing goes through sales
- Too light for a quick start: the pricing page is an estimate tool, so a country's rate was not captured
- Not for you if you are a small team, since the site says it serves large global brands
- Watch out: only a web platform and APIs are listed, with no mobile or desktop apps
Why Clickatell gets a 1.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo plan price is published; platform pricing goes through sales and SMS rates come from a calculator, so it sits at the middle.
- FFree plan and trialNo free plan and no trial on the pages read.
- CFeaturesBroadcasts, automations, AI chatbots, a live agent inbox and in-chat payments. It is aimed at large brands, and the pages show little for small teams.
- CEase of useNo store rating on record. Platform and API setup with sales involvement.
- CPlatforms and integrationsWeb platform and APIs only; no separate mobile or desktop apps are listed.
What these grades rest on. Graded from this listing, whose facts were read from Clickatell's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/clickatell#review"><img src="https://toolgpa.com/badge/clickatell.svg" alt="Clickatell: 1.6 GPA on ToolGPA" width="196" height="56"></a>Where Clickatell stands among SMS and chat marketing tools
Clickatell's GPA of 1.6 is higher than 0 of the 31 other SMS and chat marketing tools we grade, and level with 2.
It stands best on value for money (C, above 6 of 31) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 32 SMS and chat marketing tools we grade, cut by the letter each got. Clickatell’s own letter is outlined.
- CValue for moneyAbove 6 of 31, level with 20
- FFree plan and trialAbove 0 of 31, level with 7
- CFeaturesAbove 2 of 31, level with 20
- CEase of useAbove 0 of 31, level with 29
- CPlatforms and integrationsAbove 0 of 31, level with 4
Keep Clickatell, or make your own?
Keep it
To replace Clickatell you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 29 of the 31 other SMS and chat marketing tools grade higher.
What you could not
- Texts to thousands of numbers, registered with the carriers.
- The WhatsApp Business API, which Meta opens only through approved partners.
- An AI agent, with the models and the safeguards behind it.
- Connections to other products, each kept working as those products change.
- A chatbot builder hooked into the messaging apps.
What this rests on. Clickatell’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Clickatell?
Clickatell is a chat commerce platform for large consumer brands. It sends broadcasts and automated conversations over SMS, WhatsApp, Apple Messages, web chat and USSD, and adds AI chatbots, a live agent inbox and in-chat payments. SMS pricing is calculated by country, and the platform itself is sold through sales.
Worth knowing
- No plan prices are published: platform pricing goes through the sales team, and SMS rates come from a country-by-country calculator.
- The pricing page we could read is an interactive estimate tool, so the rates for a given country were not captured.
- The site says it serves large global brands, so small teams may find it heavier than they need.
- Pages read list a web platform and APIs only, with no separate desktop or mobile apps.
Key features
- Broadcasts
- Campaigns are defined, personalized and scheduled across countries and time zones, from a web interface or through the API, with sign-up and opt-out management.
- Automations
- A drag-and-drop workflow editor and integration hub build automated self-service journeys, with buttons, lists and catalogs inside chat.
- AI chatbots
- Chatbots can be trained on business-specific information, and Clickatell describes a private model kept in a secure environment.
- Live agent inbox
- A unified inbox lets agents take over chats, transfer them between agents and departments, and use tags, notes and chat history.
- In-chat payments
- Customers can pay inside the chat thread through a hosted checkout page or a one-tap tokenized flow.
Clickatell pricing
We could not confirm Clickatell’s current pricing from its own site, so we are not listing plans here. See clickatell.com for current prices.
Clickatell alternatives
- Clickatell vs Infobip
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- Clickatell vs ClickSend
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- Clickatell vs Kudosity
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Common questions
Does Clickatell have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. Clickatell is listed for Web.
Does Clickatell have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. Clickatell is listed for Web.
Is Clickatell open source?
Clickatell is not described as open source on its own site, as read on Nov 12, 2026.
Does Clickatell have an API?
Yes. Clickatell offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.