360dialog vs YCloud (2026): which should you pick?
As of Nov 13, 2026, YCloud grades higher than 360dialog: 2.2 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
YCloud grades higher on the free plan and ease of use. They get the same grade on value for money, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
360dialog
WhatsApp Business API access priced per number, plus a partner plan
YCloud
WhatsApp API platform with campaigns, inbox, AI agents and a free plan
Which one is for you
Pick 360dialog if
- Fits if you want the WhatsApp Business API directly, with no markup
- Works for developers or agencies running several numbers
Look elsewhere if
- Skip it if you want a free plan or trial, as none is listed
- Watch out: Meta's per-message fees are on top and are not listed on the pricing page
- Pricey if you run several numbers, as the fee is per number
- Tight if you want an inbox or bulk sending, which come from Premium at EUR 99
- Watch out: only euro prices could be read
Pick YCloud if
- Fits if you run WhatsApp campaigns and want a shared inbox
- Works for a solo user trying the platform free
Look elsewhere if
- Tight if you stay free, as that is 1 team member, 2 channels and AI-only ticket support
- Watch out: WhatsApp's per-message fees are billed on top, with 1,000 free service messages a number
- Pricey if you grow: extra team members are $10 each and extra channels $5 each a month
- Watch out: monthly-billed prices are not shown, with yearly saving up to 25%
- Watch out: extra AI credits cost $10 per 5M
How we grade them
| 1.6GPA360dialogWeak | 2.2GPAYCloudFair | |
|---|---|---|
| Value for money | CEUR 49 per number a month on Regular, between the middle of chat tools at $36 and the dearer quarter at $59, with Meta fees on top. | C$39 a month, shown as the yearly-billed equivalent, just above the $36 middle of chat tools. |
| Free plan and trial | FNo free plan and no trial on the pages read. | CFree plan: 1 team member, 2 channels and 500K AI credits, but add-ons cannot be bought on it. |
| Features | CAPI access, support tiers, partner platform and add-ons. A ready-made inbox and bulk sending come with Premium. | CWhatsApp API, campaigns, shared inbox, AI agents and click-to-WhatsApp ads. The free plan has AI-only support. |
| Ease of use | DNo store rating on record. The Regular plan is an API connection, so it takes a developer. | CNo store rating on record. You connect numbers, channels and agents. |
| Platforms and integrations | BWeb with Zapier, Make and n8n. No apps are listed. | BWeb with HubSpot, Zapier, Shopify and Freshdesk. No apps are listed. |
| Best for | a direct WhatsApp Business API connection | WhatsApp campaigns and a shared inbox |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: 360dialog and YCloud. How we grade
Price against what you get
360dialog starts at about $54.74 a month and scores 2.0 out of 4 on features, ease of use and platforms. YCloud starts at $39 a month and scores 2.3.
YCloud scores higher and starts $15.74 a month lower. Of the other SMS and chat marketing tools on the chart, 29 score higher than 360dialog for less, and 4 score higher than YCloud for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- 360dialog also covers workflow automation.
- YCloud also covers shared inbox and marketing automation.
At a glance
| 360dialog | YCloud | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | €49 per number / month, plus Meta WhatsApp messaging fees | $39 per month, shown as the yearly-billed monthly equivalent ($468 billed yearly) |
| Free plan | None | 1 team member, 2 channels, 500K AI credits a month, unlimited contacts and AI-only ticket support. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | 360dialog GmbH | YCloud |
| Price read from | 360dialog.com | ycloud.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
360dialog
- Meta's per-message fees are charged on top of every plan and vary by country and conversation type; the pricing page links a calculator and does not list them.
- Prices are per number: a business with several WhatsApp numbers pays the monthly fee for each one.
- The pricing page has a currency switch; only euro prices could be read, so dollar figures may differ.
- The Regular plan is an API connection; a ready-made inbox and bulk sending come as add-ons included from Premium.
YCloud
- WhatsApp's per-message fees are billed on top of the plan at Meta's published rates; the first 1,000 service messages per number each month are free.
- The page shows the monthly equivalent of yearly billing; the monthly-billed prices are not displayed in the page text, though the page says yearly saves up to 25%.
- Extra team members cost $10 a month each and extra channels $5 a month each, and add-ons are only sold on paid plans.
- Extra generative AI credits cost $10 per 5M and translation costs $10 per 150K characters beyond the plan allowance.
Key features
360dialog
- Direct WhatsApp API access
- Send all message types, receive webhooks and build custom flows against the WhatsApp Business API, with documentation for developers.
- No markup on Meta fees
- The vendor says it passes Meta's per-message fees through at cost, so the bill is the monthly number fee plus those fees.
- Partner platform
- Software companies can onboard and manage many client WhatsApp accounts through one API, with month-to-month pricing.
- Support tiers and escalation
- All API plans include 24/7 human support; the first-response promise tightens from 4 hours to 30 minutes on Premium.
- Inbox, broadcast and automation add-ons
- Premium includes the Inbox, Sendout, Automation and Measurement add-ons for teams that do not build their own interface.
- Marketplace and performance messaging
- A marketplace matches businesses to a WhatsApp tool, and a managed performance service handles campaign strategy for brands and agencies.
YCloud
- WhatsApp API and coexistence
- Launch a WhatsApp API account under your own brand, or connect an existing WhatsApp Business App number alongside the platform.
- Campaigns and journeys
- Send marketing template messages to contact lists and trigger automated follow-ups based on customer behavior.
- Shared inbox
- A live chat inbox for teams to answer WhatsApp conversations, with roles and, on Pro and above, custom roles.
- AI agents
- Three types of AI chatbot answer customers; usage draws on a monthly pool of AI credits that differs by plan.
- Click-to-WhatsApp ads and shop
- Tools for ads that open a WhatsApp chat on Facebook, Instagram, TikTok and Google, and for a WhatsApp shop.
- WhatsApp calling
- Make and receive WhatsApp calls from the same platform; calls are billed per minute separately from the plan.
Plans
360dialog
Regular€49
per number / month, plus Meta WhatsApp messaging fees
API access with 24/7 human support, a first response in under 4 hours, a direct Meta escalation path, and Zapier, Make and n8n integrations.
Premium€99
per number / month, plus Meta WhatsApp messaging fees
Adds a first response in under 30 minutes, business verification in 48 hours, a messaging MCP for agents, and the Inbox, Sendout, Automation and Measurement add-ons.
Scale€500
per number / month, plus Meta WhatsApp messaging fees
Adds a 30-day assessment of current messaging, access to measurement experts, migration support, 360Pilot tracking and up to 1,000 messages per second.
Partner Platform Starter€250
per month, plus a charge per regular channel
For software vendors: includes 5 regular channels, managed onboarding and partner support with a first response under 24 hours. Premium channel upgrade is +€50.
YCloud
Free$0
1 team member, 2 channels, 500K AI credits a month, unlimited contacts, system roles and help docs. Add-ons cannot be bought on it.
Growth$39
per month, billed yearly ($468 a year)
Adds adjustable team members and channels, 5M AI credits a month and ticket support answered by a person.
Pro$89
per month, billed yearly ($1,068 a year)
20M AI credits a month, custom roles, a dedicated account manager and assisted onboarding.
Enterprise$399
per month, billed yearly ($4,788 a year)
100M AI credits a month, a customer success expert, priority support, onboarding training and one AI agent implementation.
Ways to pay less
360dialog
No public discounts listed.
YCloud
- Annual discount
Yearly billing saves up to 25%
The pricing page has a Monthly/Yearly switch labeled with a saving of up to 25% for yearly billing.
Common questions
Which is cheaper, 360dialog or YCloud?
As of Nov 13, 2026, YCloud is cheaper to start with: $39 a month, against about $54.74 a month for 360dialog. 360dialog starts at €49 per number / month, plus Meta WhatsApp messaging fees, and YCloud starts at $39 per month, shown as the yearly-billed monthly equivalent ($468 billed yearly).
Which has a free plan, 360dialog or YCloud?
As of Nov 13, 2026, only YCloud has a free plan. 360dialog does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.