PushOwl
Web push notifications for Shopify stores, with Brevo email and SMS
PushOwl report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for browser alerts for Shopify stores
PushOwl sends web push notifications, the little browser alerts a shopper agrees to on your store, for abandoned carts, price drops and things back in stock. It's part of Brevo, so the same plans add email and SMS credits. It's cheap at $15 a month billed yearly, but it only works with Shopify, and a browser alert isn't a text.
Who PushOwl is for
- Great if you run a Shopify store and want to win back abandoned carts without collecting phone numbers
- Handy when you want to start free and add email later
- Good for stores already on Brevo or thinking about it
Who PushOwl is not for
- Not for you if your store isn't on Shopify, as that's the only platform it works with
- Skip it if you want real texts or WhatsApp chats, as its main channel is browser alerts
- Tight if you stay free, at 500 web pushes and 500 emails a month
Why PushOwl gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyPlus is $15 a month billed yearly ($19 monthly) for up to 10,000 web pushes, far more than 1,000 subscribers need, and the pushes are in that price. That's the cheaper quarter of this category. SMS credits are extra, from 750 for $7.50, if you want texts too.
- CFree plan and trialThe free Basic bundle gives 500 web pushes and 500 emails a month, with price-drop and back-in-stock alerts. One send to 1,000 subscribers blows past it, and abandoned-cart alerts need Plus.
- DFeaturesIt does web push for Shopify well, with campaigns, store automations and segments on Power. But it only works inside a Shopify store, and browser alerts are one narrow kind of message; email and SMS come through Brevo.
- BEase of useNo App Store rating on record, but it's a Shopify app: you add it to the store you already run, and the price-drop and back-in-stock automations come with it.
- CPlatforms and integrationsWeb only, and it connects to just two things: Shopify, which it needs, and Brevo, which owns it. No phone app and no other integrations on record.
What these grades rest on. Graded from this listing, whose facts were read from PushOwl's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/pushowl#review"><img src="https://toolgpa.com/badge/pushowl.svg" alt="PushOwl: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where PushOwl stands among SMS and chat marketing tools
PushOwl's GPA of 2.2 is higher than 2 of the 14 other SMS and chat marketing tools we grade, and level with 6.
It stands best on ease of use (B, above 13 of 14) and worst on features (D, above 0).
Its paid plans start at $15 a month, against a middle price of $26.59 for the category: 2 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 15 SMS and chat marketing tools we grade, cut by the letter each got. PushOwl’s own letter is outlined.
- BValue for moneyAbove 10 of 14, level with 4
- CFree plan and trialAbove 1 of 14, level with 13
- DFeaturesAbove 0 of 14
- BEase of useAbove 13 of 14, level with 1
- CPlatforms and integrationsAbove 0 of 14
Price against what you get
Each dot is one of 14 SMS and chat marketing tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep PushOwl, or make your own?
Keep it
To replace PushOwl you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 6 of the 14 other SMS and chat marketing tools grade higher. It costs $180 a year.
What you could not
- Email sent in volume that still reaches the inbox.
- Newsletters sent to thousands of people that still reach the inbox.
- Texts to thousands of numbers, registered with the carriers.
What this rests on. PushOwl’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is PushOwl?
PushOwl is a Shopify app that sends web push notifications, the browser alerts a shopper agrees to on a store's site, rather than text or chat messages. It runs abandoned-cart, back-in-stock and price-drop alerts, and because PushOwl is part of Brevo, the same plans add email campaigns and SMS credits. Paid plans are priced by how many push notifications are delivered each month.
PushOwl has a free plan. Paid plans start at $15 per month for up to 10,000 web pushes, billed annually ($19 monthly). See every plan
Good for
- Shopify stores that want to recover abandoned carts without collecting phone numbers
- Small shops starting on a free plan and adding email later
- Stores already on Brevo or considering it for email
Worth knowing
- Works only with Shopify stores; the site says it is built for Shopify alone.
- Plans count delivered push notifications; Plus stops at 30,000 a month, so larger stores need Power, which steps up to 500,000.
- Email past 500 a month is extra (5,000 emails for $19, 10,000 for $25), and SMS credits cost $10 per 1,000 at the first steps.
- Abandoned-cart alerts start at Plus; browse abandonment, segmentation and custom automations need Power.
Key features
- Web push campaigns
- Send and schedule browser notifications to shoppers who opted in on the store, counted by notifications successfully delivered.
- Store automations
- Price-drop and back-in-stock alerts on every plan, abandoned-cart alerts from Plus, and browse abandonment and flash sales on Power.
- Email through Brevo
- Drag-and-drop editor, templates, transactional emails, A/B tests and predictive sending, with 500 emails a month free and more sold in steps.
- SMS credits
- Text messages can be added to any bundle as monthly SMS credits, starting at 750 credits for $7.50.
- Segments and attribution
- Power adds audience segments and a custom attribution window for counting the sales a notification led to.
PushOwl pricing
- Starts at
- $15 per month for up to 10,000 web pushes, billed annually ($19 monthly)
- Free plan
- Basic bundle: 500 delivered web push notifications and 500 emails a month, scheduled campaigns, price-drop and back-in-stock automations and basic reports.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Basic | $0 | 500 web push notifications and 500 emails a month, price-drop and back-in-stock automations, basic reports. |
| Plus | $15per month for up to 10,000 web pushes, billed annually ($19 monthly) | Adds abandoned-cart alerts, hero images and subscriber import and export. Price rises with volume: $57 a month at 30,000 pushes, billed monthly. |
| Power | $71per month for up to 25,000 web pushes, billed annually ($79 monthly) | Adds browse abandonment, flash sales, segmentation, smart delivery and custom automations. $299 a month at 100,000 pushes, billed monthly. |
Read from pushowl.com on Oct 18, 2026. Prices change, so confirm with PushOwl before you buy.
Ways to pay less
- Annual discountSave up to 21% with yearly billing
Plus is $180 a year against $19 a month, a 21% saving, and Power $852 a year against $79 a month, 10%. Email bundles are 10% off yearly.
Stated on apps.shopify.com
Works with
- Shopify
- Brevo
PushOwl alternatives
- PushOwl vs Klaviyo
Free plan · from $20/mo
- PushOwl vs Omnisend
Free plan · from $16/mo
- PushOwl vs Brevo
Free plan · from $9/mo
- PushOwl vs Postscript
Free trial · from $49/mo
- PushOwl vs Privy
Free trial · from $30/mo
Common questions
Is PushOwl free?
PushOwl has a free plan. Basic bundle: 500 delivered web push notifications and 500 emails a month, scheduled campaigns, price-drop and back-in-stock automations and basic reports. Paid plans start at $15 per month for up to 10,000 web pushes, billed annually ($19 monthly).
How much does PushOwl cost?
PushOwl lists 3 plans. Basic: $0. Plus: $15 per month for up to 10,000 web pushes, billed annually ($19 monthly). Power: $71 per month for up to 25,000 web pushes, billed annually ($79 monthly). Prices were read from pushowl.com on Oct 18, 2026.
What platforms does PushOwl work on?
PushOwl is available on Web.
Does PushOwl offer any discounts?
PushOwl publicly lists the following: Save up to 21% with yearly billing.
Does PushOwl have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. PushOwl is listed for Web.
Does PushOwl have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. PushOwl is listed for Web.
Is PushOwl open source?
PushOwl is not described as open source on its own site, as read on Oct 18, 2026.
What does PushOwl integrate with?
PushOwl's listing names Shopify and Brevo. A listing names up to eight integrations, so it may connect to more.
Who makes PushOwl?
PushOwl is made by PushOwl (a Brevo company). It dates from 2016.
What are the alternatives to PushOwl?
The closest alternatives to PushOwl in our directory are Klaviyo, Omnisend, Brevo, Postscript and Privy. Each one has a side-by-side comparison with PushOwl.
How does PushOwl compare with other SMS and chat marketing tools?
PushOwl's GPA of 2.2 is higher than 2 of the 14 other SMS and chat marketing tools we grade, and level with 6. It stands best on ease of use (B, above 13 of 14) and worst on features (D, above 0).
Is PushOwl good value for money?
ToolGPA grades PushOwl B for value for money. Its paid plans start at $15 a month, against a middle price of $26.59 for the category: 2 of the 13 others that charge start lower. On features, ease of use and platforms it scores 2.0 out of 4. 2 tools score higher and cost less.
Could I make my own version of PushOwl?
To replace PushOwl you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 6 of the 14 other SMS and chat marketing tools grade higher. It costs $180 a year. What you could not make: Email sent in volume that still reaches the inbox. Newsletters sent to thousands of people that still reach the inbox. Texts to thousands of numbers, registered with the carriers. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.