Brevo vs PushOwl
We give Brevo a 2.6 GPA and PushOwl a 2.2, out of 4.0. Brevo grades higher on features and platforms. PushOwl grades higher on ease of use. They get the same grade on value for money and the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Brevo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM
PushOwl
Web push notifications for Shopify stores, with Brevo email and SMS
How we grade them
| 2.6GPABrevoGood | 2.2GPAPushOwlFair | |
|---|---|---|
| Value for money | BStarter is $9 a month for 5,000 emails, inside the cheaper quarter of email tools, and from 20,000 emails the contact cap jumps to 500,000. Automations and A/B tests need Standard at $18, and taking the Brevo logo off Starter is $12 a month more. | BPlus is $15 a month billed yearly ($19 monthly) for up to 10,000 web pushes, far more than 1,000 subscribers need, and the pushes are in that price. That's the cheaper quarter of this category. SMS credits are extra, from 750 for $7.50, if you want texts too. |
| Free plan and trial | CFree for good with no card: 300 emails a day, campaigns and transactional email by API. Once your list passes 300 people, though, a single newsletter can't all go out on the same day. | CThe free Basic bundle gives 500 web pushes and 500 emails a month, with price-drop and back-in-stock alerts. One send to 1,000 subscribers blows past it, and abandoned-cart alerts need Plus. |
| Features | BCampaigns, transactional email, automations, SMS, segments, forms, AI writing and a sales CRM, all from one contact list. That covers the whole job and then some. WhatsApp, popups and push wait for the $499 Professional plan. | DIt does web push for Shopify well, with campaigns, store automations and segments on Power. But it only works inside a Shopify store, and browser alerts are one narrow kind of message; email and SMS come through Brevo. |
| Ease of use | CNo App Store rating on record. It's a big web app with campaigns, automations, a CRM and SMS in it, so you'll be setting things up before it earns its keep. | BNo App Store rating on record, but it's a Shopify app: you add it to the store you already run, and the price-drop and back-in-stock automations come with it. |
| Platforms and integrations | BWeb only, with Shopify, WordPress, Stripe, Zapier, ChatGPT and Claude connections and an API. No desktop or phone app is listed. | CWeb only, and it connects to just two things: Shopify, which it needs, and Brevo, which owns it. No phone app and no other integrations on record. |
| Best for | big lists you only email now and then | browser alerts for Shopify stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brevo and PushOwl. How we grade
Where they differ
- Brevo starts at $9 per month for 5,000 emails and up to 500 contacts, billed monthly. PushOwl starts at $15 per month for up to 10,000 web pushes, billed annually ($19 monthly).
- Brevo also covers sales pipeline, forms and live chat.
- PushOwl also covers sMS marketing.
At a glance
| Brevo | PushOwl | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $9 per month for 5,000 emails and up to 500 contacts, billed monthly | $15 per month for up to 10,000 web pushes, billed annually ($19 monthly) |
| Free plan | Up to 300 emails a day (campaigns and transactional), 1 marketing seat and transactional email by API and SMTP. No credit card needed. | Basic bundle: 500 delivered web push notifications and 500 emails a month, scheduled campaigns, price-drop and back-in-stock automations and basic reports. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Brevo | PushOwl (a Brevo company) |
| Price read from | brevo.com | pushowl.com |
| Checked | Oct 17, 2026 | Oct 18, 2026 |
Who each one suits
Brevo
- Senders with a large list who email it only now and then
- Businesses that want marketing and transactional email in one account
- Small teams adding SMS or WhatsApp to email campaigns
PushOwl
- Shopify stores that want to recover abandoned carts without collecting phone numbers
- Small shops starting on a free plan and adding email later
- Stores already on Brevo or considering it for email
Worth knowing
Brevo
- Starter and Standard cap contacts by email volume: 500 contacts at 5,000 emails a month, 2,500 at 15,000, and 500,000 from 20,000.
- The Free plan is limited to 300 emails a day.
- Starter has a single seat and shows the Brevo logo unless you pay $12 a month; extra seats on Standard cost $12 a month each, up to 3.
- SMS credits are bought separately and priced by volume and destination; WhatsApp campaigns start at the $499 Professional plan.
PushOwl
- Works only with Shopify stores; the site says it is built for Shopify alone.
- Plans count delivered push notifications; Plus stops at 30,000 a month, so larger stores need Power, which steps up to 500,000.
- Email past 500 a month is extra (5,000 emails for $19, 10,000 for $25), and SMS credits cost $10 per 1,000 at the first steps.
- Abandoned-cart alerts start at Plus; browse abandonment, segmentation and custom automations need Power.
Key features
Brevo
- Email campaigns and transactional email
- A drag-and-drop editor and templates for campaigns, plus transactional email over an API and SMTP relay on every plan, Free included.
- Marketing automation
- Standard and above allow unlimited multi-step workflows triggered by sign-ups, website activity and custom events.
- SMS and WhatsApp
- SMS campaigns are sold as credits priced by volume and destination on every plan. WhatsApp, popups and web and mobile push come with Professional.
- Sales CRM
- Sales seats add pipelines, deals and sales automation to the same contact database, sold as a separate monthly charge per seat.
- Segments and forms
- Paid plans can save unlimited segments filtered by website activity, campaign engagement and custom events, and build branded sign-up forms.
- AI tools
- An AI writer drafts subject lines and copy from Starter, send-time optimization comes with Standard, and Aura AI segmentation and data questions come with Professional.
PushOwl
- Web push campaigns
- Send and schedule browser notifications to shoppers who opted in on the store, counted by notifications successfully delivered.
- Store automations
- Price-drop and back-in-stock alerts on every plan, abandoned-cart alerts from Plus, and browse abandonment and flash sales on Power.
- Email through Brevo
- Drag-and-drop editor, templates, transactional emails, A/B tests and predictive sending, with 500 emails a month free and more sold in steps.
- SMS credits
- Text messages can be added to any bundle as monthly SMS credits, starting at 750 credits for $7.50.
- Segments and attribution
- Power adds audience segments and a custom attribution window for counting the sales a notification led to.
Plans
Brevo
Free$0
300 emails a day, 1 seat, campaigns and transactional email. Upgrading removes the daily sending limit.
Starter$9
per month for 5,000 emails and up to 500 contacts, billed monthly
1 seat, forms, segmentation and AI writing help; removing the Brevo logo costs $12 a month. Price rises with volume: $17 a month at 10,000 emails.
Standard$18
per month for 5,000 emails and up to 500 contacts, billed monthly
Automation workflows, A/B testing, send-time optimization, no Brevo logo, up to 3 seats. $69 a month at 20,000 emails, where the contact cap rises to 500,000.
Professional$499
per month for 150,000 emails, billed monthly
10 seats, WhatsApp, popups and push, contact scoring, AI segmentation, phone support and up to 2 million contacts.
EnterpriseCustom
For 1 million or more contacts: multiple brands under one account, dedicated IP, SSO and SAML, custom data integrations.
PushOwl
Basic$0
500 web push notifications and 500 emails a month, price-drop and back-in-stock automations, basic reports.
Plus$15
per month for up to 10,000 web pushes, billed annually ($19 monthly)
Adds abandoned-cart alerts, hero images and subscriber import and export. Price rises with volume: $57 a month at 30,000 pushes, billed monthly.
Power$71
per month for up to 25,000 web pushes, billed annually ($79 monthly)
Adds browse abandonment, flash sales, segmentation, smart delivery and custom automations. $299 a month at 100,000 pushes, billed monthly.
Ways to pay less
Brevo
- Annual discount
Save 10% with yearly billing
Brevo's pricing page takes 10% off Starter, Standard and Professional when billed yearly: Starter at 5,000 emails is $97 a year instead of $108.
PushOwl
- Annual discount
Save up to 21% with yearly billing
Plus is $180 a year against $19 a month, a 21% saving, and Power $852 a year against $79 a month, 10%. Email bundles are 10% off yearly.
