Postscript vs PushOwl
We give Postscript and PushOwl the same GPA: 2.2 out of 4.0. Postscript grades higher on features and platforms. PushOwl grades higher on value for money and ease of use. They get the same grade on the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Postscript
SMS and RCS marketing for Shopify stores, billed per message sent
PushOwl
Web push notifications for Shopify stores, with Brevo email and SMS
How we grade them
| 2.2GPAPostscriptFair | 2.2GPAPushOwlFair | |
|---|---|---|
| Value for money | CStarter has no platform fee, just a $49 monthly minimum spend. Texting 1,000 customers once at $0.009 per SMS stays inside that minimum, so $49 is the figure, plus US carrier fees averaging $0.0033 per SMS. That's the dear end of ordinary for this category. | BPlus is $15 a month billed yearly ($19 monthly) for up to 10,000 web pushes, far more than 1,000 subscribers need, and the pushes are in that price. That's the cheaper quarter of this category. SMS credits are extra, from 750 for $7.50, if you want texts too. |
| Free plan and trial | CNo free plan, but a free trial with a $100 credit toward message and carrier fees for your first 30 days. That's a decent run at a first campaign. | CThe free Basic bundle gives 500 web pushes and 500 emails a month, with price-drop and back-in-stock alerts. One send to 1,000 subscribers blows past it, and abandoned-cart alerts need Plus. |
| Features | CThe texting job done fully for a Shopify store: campaigns, cart and browse abandonment flows, popups, two-way replies and segments built on order data. But texting is one channel of this category, RCS waits for Enterprise and email is still a waitlist. | DIt does web push for Shopify well, with campaigns, store automations and segments on Power. But it only works inside a Shopify store, and browser alerts are one narrow kind of message; email and SMS come through Brevo. |
| Ease of use | CNo App Store rating on record. It plugs into Shopify, but you still set up opt-in popups, keywords and flows before the first text goes out. | BNo App Store rating on record, but it's a Shopify app: you add it to the store you already run, and the price-drop and back-in-stock automations come with it. |
| Platforms and integrations | BRuns on the web, with Shopify, Klaviyo, Gorgias, Zendesk, Kustomer, Mailchimp, Omnisend and Triple Whale. API access waits for Professional at $500 a month, and there's no app. | CWeb only, and it connects to just two things: Shopify, which it needs, and Brevo, which owns it. No phone app and no other integrations on record. |
| Best for | SMS marketing for Shopify stores | browser alerts for Shopify stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Postscript and PushOwl. How we grade
Price against what you get
Postscript starts at $49 a month and scores 2.3 out of 4 on features, ease of use and platforms. PushOwl starts at $15 a month and scores 2.0.
Postscript scores higher, and starts $34 a month higher: the question is whether the extra is worth that to you. Of the other SMS and chat marketing tools on the chart, 3 score higher than Postscript for less, and 2 score higher than PushOwl for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Postscript starts at $49 per month minimum spend on messages, with no platform fee. PushOwl starts at $15 per month for up to 10,000 web pushes, billed annually ($19 monthly).
- PushOwl has a free plan. Postscript does not, though it has a free trial.
- Postscript also covers popups.
- PushOwl also covers email campaigns.
At a glance
| Postscript | PushOwl | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $49 per month minimum spend on messages, with no platform fee | $15 per month for up to 10,000 web pushes, billed annually ($19 monthly) |
| Free plan | None | Basic bundle: 500 delivered web push notifications and 500 emails a month, scheduled campaigns, price-drop and back-in-stock automations and basic reports. |
| Free trial | Free trial with a $100 credit toward message and carrier fees for the first 30 days | None listed |
| Web | ||
| Made by | Postscript | PushOwl (a Brevo company) |
| Price read from | postscript.io | pushowl.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Postscript
- Shopify stores starting or growing an SMS list
- Ecommerce brands that want cart and browse abandonment texts
- Brands sending enough texts that a lower per-message rate pays off
PushOwl
- Shopify stores that want to recover abandoned carts without collecting phone numbers
- Small shops starting on a free plan and adding email later
- Stores already on Brevo or considering it for email
Worth knowing
Postscript
- Every text is billed on top of the plan: $0.009 per SMS on Starter down to $0.007 on Professional, plus US carrier fees that average $0.0033 per SMS and $0.00799 per MMS.
- Built for Shopify; other stores can add Postscript's popups and opt-in checkbox through an SDK in their own code.
- A dedicated short code costs $750 a month, passed through from the carriers; the toll-free number is free.
- API access and removing "Powered by Postscript" from opt-ins start at Professional, at $500 a month.
PushOwl
- Works only with Shopify stores; the site says it is built for Shopify alone.
- Plans count delivered push notifications; Plus stops at 30,000 a month, so larger stores need Power, which steps up to 500,000.
- Email past 500 a month is extra (5,000 emails for $19, 10,000 for $25), and SMS credits cost $10 per 1,000 at the first steps.
- Abandoned-cart alerts start at Plus; browse abandonment, segmentation and custom automations need Power.
Key features
Postscript
- Flow builder with templates
- Automations for cart and browse abandonment, welcome series, upsells and shipping updates, included on every plan.
- Subscriber acquisition
- Popups, checkout collection, onsite opt-in, forms and keywords, with Starter limited to 2 opt-in keywords and higher plans unlimited.
- Shopify segmentation
- Segments built from Shopify order data and third-party integrations, with reports on subscribers, revenue and message performance.
- Two-way texting
- Reply to subscribers who text back, and pass conversations to help desks such as Gorgias, Zendesk and Kustomer.
- RCS messages
- Rich messages from a branded profile alongside SMS and MMS; on the plans page RCS is an option on Enterprise.
- Postscript AI plan
- A $699 a month bundle sold through sales, with on-brand AI messages, large-scale message testing and AI-driven one-to-one journeys.
PushOwl
- Web push campaigns
- Send and schedule browser notifications to shoppers who opted in on the store, counted by notifications successfully delivered.
- Store automations
- Price-drop and back-in-stock alerts on every plan, abandoned-cart alerts from Plus, and browse abandonment and flash sales on Power.
- Email through Brevo
- Drag-and-drop editor, templates, transactional emails, A/B tests and predictive sending, with 500 emails a month free and more sold in steps.
- SMS credits
- Text messages can be added to any bundle as monthly SMS credits, starting at 750 credits for $7.50.
- Segments and attribution
- Power adds audience segments and a custom attribution window for counting the sales a notification led to.
Plans
Postscript
Starter$49
per month minimum spend on messages, with no platform fee
Shown as $0 a month with a $49 monthly minimum spend. $0.009 per SMS and $0.045 per MMS, 2 opt-in keywords, a toll-free number, campaigns and flows.
Growth$100
per month, plus messages
$0.008 per SMS and $0.03 per MMS, unlimited opt-in keywords, and live chat and email support.
Professional$500
per month, plus messages
$0.007 per SMS and $0.024 per MMS, enhanced analytics, priority support, API access, and no "Powered by Postscript" on opt-ins.
EnterpriseCustom
Custom pricing with a customer success manager, personalized product recommendations, data warehouse push and the option to add RCS.
PushOwl
Basic$0
500 web push notifications and 500 emails a month, price-drop and back-in-stock automations, basic reports.
Plus$15
per month for up to 10,000 web pushes, billed annually ($19 monthly)
Adds abandoned-cart alerts, hero images and subscriber import and export. Price rises with volume: $57 a month at 30,000 pushes, billed monthly.
Power$71
per month for up to 25,000 web pushes, billed annually ($79 monthly)
Adds browse abandonment, flash sales, segmentation, smart delivery and custom automations. $299 a month at 100,000 pushes, billed monthly.
Ways to pay less
Postscript
No public discounts listed.
PushOwl
- Annual discount
Save up to 21% with yearly billing
Plus is $180 a year against $19 a month, a 21% saving, and Power $852 a year against $79 a month, 10%. Email bundles are 10% off yearly.
