Privy vs PushOwl
We give Privy a 2.4 GPA and PushOwl a 2.2, out of 4.0. Privy grades higher on features and platforms. PushOwl grades higher on value for money and ease of use. They get the same grade on the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
PushOwl
Web push notifications for Shopify stores, with Brevo email and SMS
How we grade them
| 2.4GPAPrivyFair | 2.2GPAPushOwlFair | |
|---|---|---|
| Value for money | C$30 a month for 1,500 mailable contacts, at the dear end of what email tools charge, though it includes unlimited sends and 250 SMS credits. It's $165 a month at 10,000 contacts, and a pop-ups-only plan is $24. | BPlus is $15 a month billed yearly ($19 monthly) for up to 10,000 web pushes, far more than 1,000 subscribers need, and the pushes are in that price. That's the cheaper quarter of this category. SMS credits are extra, from 750 for $7.50, if you want texts too. |
| Free plan and trial | CNo free plan, but the 15-day trial needs no card. That's enough to put a pop-up on your shop and see if people sign up. | CThe free Basic bundle gives 500 web pushes and 500 emails a month, with price-drop and back-in-stock alerts. One send to 1,000 subscribers blows past it, and abandoned-cart alerts need Plus. |
| Features | BPop-ups with exit intent, spin-to-win, quizzes and cart savers, landing pages, A/B tests, an email editor that pulls in your products and coupons, ready-made cart, welcome and purchase flows, texts and revenue reports. For a shop, that's the whole job. | DIt does web push for Shopify well, with campaigns, store automations and segments on Power. But it only works inside a Shopify store, and browser alerts are one narrow kind of message; email and SMS come through Brevo. |
| Ease of use | CNo App Store rating on record and no phone app. It plugs into your store, but you'll still be designing pop-ups and choosing flows before it earns its keep. | BNo App Store rating on record, but it's a Shopify app: you add it to the store you already run, and the price-drop and back-in-stock automations come with it. |
| Platforms and integrations | BWeb, with Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Weebly and Klaviyo. No API on record and no desktop or phone app, so B is as high as it goes. | CWeb only, and it connects to just two things: Shopify, which it needs, and Brevo, which owns it. No phone app and no other integrations on record. |
| Best for | pop-ups, email and texts for small shops | browser alerts for Shopify stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Privy and PushOwl. How we grade
Where they differ
- Privy starts at $30 per month for up to 1,500 mailable contacts. PushOwl starts at $15 per month for up to 10,000 web pushes, billed annually ($19 monthly).
- PushOwl has a free plan. Privy does not, though it has a free trial.
- Privy also covers forms and business texting.
- PushOwl also covers sMS marketing.
At a glance
| Privy | PushOwl | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $30 per month for up to 1,500 mailable contacts | $15 per month for up to 10,000 web pushes, billed annually ($19 monthly) |
| Free plan | None | Basic bundle: 500 delivered web push notifications and 500 emails a month, scheduled campaigns, price-drop and back-in-stock automations and basic reports. |
| Free trial | 15-day free trial, no credit card required | None listed |
| Web | ||
| Made by | Privy | PushOwl (a Brevo company) |
| Price read from | privy.com | pushowl.com |
| Checked | Oct 17, 2026 | Oct 18, 2026 |
Who each one suits
Privy
- Shopify stores that want pop-ups, email and texts in one tool
- Small stores with up to 1,500 contacts and unlimited sending
- Shops that need a wide choice of pop-up formats
PushOwl
- Shopify stores that want to recover abandoned carts without collecting phone numbers
- Small shops starting on a free plan and adding email later
- Stores already on Brevo or considering it for email
Worth knowing
Privy
- There is no free plan; after the 15-day trial, email starts at $30 a month.
- Extra SMS credits cost from $20 a month for 1,250; unused credits roll over but expire after 60 days.
- Text messages are sold for the US and Canada; Australia and the UK are listed as coming soon.
- A pop-ups-only plan priced by page views starts at $24 a month for 10,000 views and syncs contacts to your store or Klaviyo.
PushOwl
- Works only with Shopify stores; the site says it is built for Shopify alone.
- Plans count delivered push notifications; Plus stops at 30,000 a month, so larger stores need Power, which steps up to 500,000.
- Email past 500 a month is extra (5,000 emails for $19, 10,000 for $25), and SMS credits cost $10 per 1,000 at the first steps.
- Abandoned-cart alerts start at Plus; browse abandonment, segmentation and custom automations need Power.
Key features
Privy
- Pop-ups and displays
- Pop-ups with exit intent, spin-to-win, multi-step quizzes, cart savers and cross-sell offers, plus embedded forms, landing pages and A/B tests.
- Email campaigns
- A drag-and-drop editor and templates that pull in your logo, brand colors, Shopify products and coupon codes.
- Automated flows
- Pre-built flows for abandoned carts, welcome offers for new visitors and purchase follow-ups.
- SMS
- Text campaigns and flows with merge tags, coupon codes and quiet hours. A US text costs one credit and a picture message three.
- Segments and reports
- Target by shopper behavior and track how subscribers were captured and the revenue each campaign brings in.
PushOwl
- Web push campaigns
- Send and schedule browser notifications to shoppers who opted in on the store, counted by notifications successfully delivered.
- Store automations
- Price-drop and back-in-stock alerts on every plan, abandoned-cart alerts from Plus, and browse abandonment and flash sales on Power.
- Email through Brevo
- Drag-and-drop editor, templates, transactional emails, A/B tests and predictive sending, with 500 emails a month free and more sold in steps.
- SMS credits
- Text messages can be added to any bundle as monthly SMS credits, starting at 750 credits for $7.50.
- Segments and attribution
- Power adds audience segments and a custom attribution window for counting the sales a notification led to.
Plans
Privy
Email$30
per month for up to 1,500 mailable contacts
Unlimited emails, email and SMS flows, pop-ups, segmentation and reports, with 250 SMS credits a month. Price rises with the list: $165 a month at 10,000 contacts.
PushOwl
Basic$0
500 web push notifications and 500 emails a month, price-drop and back-in-stock automations, basic reports.
Plus$15
per month for up to 10,000 web pushes, billed annually ($19 monthly)
Adds abandoned-cart alerts, hero images and subscriber import and export. Price rises with volume: $57 a month at 30,000 pushes, billed monthly.
Power$71
per month for up to 25,000 web pushes, billed annually ($79 monthly)
Adds browse abandonment, flash sales, segmentation, smart delivery and custom automations. $299 a month at 100,000 pushes, billed monthly.
Ways to pay less
Privy
No public discounts listed.
PushOwl
- Annual discount
Save up to 21% with yearly billing
Plus is $180 a year against $19 a month, a 21% saving, and Power $852 a year against $79 a month, 10%. Email bundles are 10% off yearly.
