Klaviyo vs PushOwl
We give Klaviyo a 2.4 GPA and PushOwl a 2.2, out of 4.0. Klaviyo grades higher on features and platforms. PushOwl grades higher on value for money and ease of use. They get the same grade on the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Klaviyo
Email, text and push marketing built on online-store customer data
PushOwl
Web push notifications for Shopify stores, with Brevo email and SMS
How we grade them
| 2.4GPAKlaviyoFair | 2.2GPAPushOwlFair | |
|---|---|---|
| Value for money | C$20 a month for 500 active profiles, at the dearer end of what email tools start at, and $150 a month at 10,000. Texts and other mobile messages are billed per send on top, and the plan moves up by itself as your list grows. | BPlus is $15 a month billed yearly ($19 monthly) for up to 10,000 web pushes, far more than 1,000 subscribers need, and the pushes are in that price. That's the cheaper quarter of this category. SMS credits are extra, from 750 for $7.50, if you want texts too. |
| Free plan and trial | CFree for 250 active profiles and 500 email sends a month, with $5 of mobile messages and $5 of Composer AI each month. Fine for setting up a new shop. Go over and sending stops until the next cycle or an upgrade. | CThe free Basic bundle gives 500 web pushes and 500 emails a month, with price-drop and back-in-stock alerts. One send to 1,000 subscribers blows past it, and abandoned-cart alerts need Plus. |
| Features | BShopper profiles fed by 350+ integrations, flows, campaigns, forms, product picks, SMS, WhatsApp and push, revenue reports and benchmarks. It covers the whole job for a store. Funnels and cohort reports need the Personalization add-on. | DIt does web push for Shopify well, with campaigns, store automations and segments on Power. But it only works inside a Shopify store, and browser alerts are one narrow kind of message; email and SMS come through Brevo. |
| Ease of use | CNo App Store rating on record. Connecting your store and building flows and segments takes real setup in the web app, though the templates on every plan help. | BNo App Store rating on record, but it's a Shopify app: you add it to the store you already run, and the price-drop and back-in-stock automations come with it. |
| Platforms and integrations | BWeb only, but 350+ integrations including Shopify, WooCommerce and Wix, plus ChatGPT and Claude, and an API. No desktop app is listed. | CWeb only, and it connects to just two things: Shopify, which it needs, and Brevo, which owns it. No phone app and no other integrations on record. |
| Best for | online stores that market from order data | browser alerts for Shopify stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Klaviyo and PushOwl. How we grade
Where they differ
- Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly. PushOwl starts at $15 per month for up to 10,000 web pushes, billed annually ($19 monthly).
- Klaviyo also covers forms and reports.
- PushOwl also covers sMS marketing.
At a glance
| Klaviyo | PushOwl | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $20 per month for up to 500 active profiles, billed monthly | $15 per month for up to 10,000 web pushes, billed annually ($19 monthly) |
| Free plan | Up to 250 active profiles and 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month, and email support for the first 60 days. | Basic bundle: 500 delivered web push notifications and 500 emails a month, scheduled campaigns, price-drop and back-in-stock automations and basic reports. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Klaviyo | PushOwl (a Brevo company) |
| Price read from | klaviyo.com | pushowl.com |
| Checked | Oct 17, 2026 | Oct 18, 2026 |
Who each one suits
Klaviyo
- Online stores, especially on Shopify, that market from order data
- Brands sending email and text messages from the same flows
- Teams that want segments and reports built on purchase history
PushOwl
- Shopify stores that want to recover abandoned carts without collecting phone numbers
- Small shops starting on a free plan and adding email later
- Stores already on Brevo or considering it for email
Worth knowing
Klaviyo
- The Free plan stops at 250 active profiles and 500 sends a month; sending halts until the next cycle or an upgrade.
- Price follows active profiles, and accounts move automatically to a higher plan as the list grows.
- Text and other mobile messages cost extra per send, priced by destination with carrier fees included.
- Composer usage beyond the plan allowance is billed at $10 per 1,000 credits; paid support packages start at $500 a month.
PushOwl
- Works only with Shopify stores; the site says it is built for Shopify alone.
- Plans count delivered push notifications; Plus stops at 30,000 a month, so larger stores need Power, which steps up to 500,000.
- Email past 500 a month is extra (5,000 emails for $19, 10,000 for $25), and SMS credits cost $10 per 1,000 at the first steps.
- Abandoned-cart alerts start at Plus; browse abandonment, segmentation and custom automations need Power.
Key features
Klaviyo
- Unified customer profiles
- Each shopper's browsing, order and engagement history sits in one profile, synced from more than 350 integrations and used for real-time segments.
- Flows and campaigns
- Email and flow templates, web sign-up forms and personalized product recommendations are on every plan, including Free.
- Mobile messaging
- SMS, MMS, WhatsApp, RCS and mobile push sit alongside email in the same flows, billed per message on top of the email plan.
- Composer AI agent
- Composer reviews flows, segments and forms and drafts campaigns from a prompt. Free accounts get $5 of usage a month; a $20 monthly add-on gives four times as much.
- Reports and benchmarks
- Dashboards, campaign revenue attribution and peer benchmarks on every plan. Funnels, cohort reports and custom attribution need the Personalization add-on.
- Customer service tools
- Customer Agent answers shopper questions with AI (first 50 resolutions free) and Helpdesk handles tickets, with a 30-day free trial.
PushOwl
- Web push campaigns
- Send and schedule browser notifications to shoppers who opted in on the store, counted by notifications successfully delivered.
- Store automations
- Price-drop and back-in-stock alerts on every plan, abandoned-cart alerts from Plus, and browse abandonment and flash sales on Power.
- Email through Brevo
- Drag-and-drop editor, templates, transactional emails, A/B tests and predictive sending, with 500 emails a month free and more sold in steps.
- SMS credits
- Text messages can be added to any bundle as monthly SMS credits, starting at 750 credits for $7.50.
- Segments and attribution
- Power adds audience segments and a custom attribution window for counting the sales a notification led to.
Plans
Klaviyo
Free$0
250 active profiles, 500 email sends a month, $5 of mobile messages a month. Emails carry the Klaviyo logo.
Email$20
per month for up to 500 active profiles, billed monthly
5,000 sends a month, logo removed, generative AI and predictive analytics. Price rises with the list: $150 a month at 10,000 profiles.
EnterpriseCustom
Standard and Advanced packages priced by active profiles through sales, with sends bought separately by usage.
PushOwl
Basic$0
500 web push notifications and 500 emails a month, price-drop and back-in-stock automations, basic reports.
Plus$15
per month for up to 10,000 web pushes, billed annually ($19 monthly)
Adds abandoned-cart alerts, hero images and subscriber import and export. Price rises with volume: $57 a month at 30,000 pushes, billed monthly.
Power$71
per month for up to 25,000 web pushes, billed annually ($79 monthly)
Adds browse abandonment, flash sales, segmentation, smart delivery and custom automations. $299 a month at 100,000 pushes, billed monthly.
Ways to pay less
Klaviyo
- Other savings
$19 off the first month of the Email plan
A one-time $19 credit on the first month of the $20 Email plan for accounts with no paid Klaviyo plan in the past 12 months. Valid through November 30, 2026.
PushOwl
- Annual discount
Save up to 21% with yearly billing
Plus is $180 a year against $19 a month, a 21% saving, and Power $852 a year against $79 a month, 10%. Email bundles are 10% off yearly.
