ActiveCampaign vs Klaviyo
We give ActiveCampaign and Klaviyo the same GPA: 2.4 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
ActiveCampaign
Email marketing and multi-step automation priced by contacts
Klaviyo
Email, text and push marketing built on online-store customer data
How we grade them
| 2.4GPAActiveCampaignFair | 2.4GPAKlaviyoFair | |
|---|---|---|
| Value for money | C$15 a month for 1,000 contacts on yearly billing, or $19 monthly, a little above the middle of what email tools charge. Starter has 1 user and 5 actions per automation, though. Unlimited steps and landing pages need Plus at $49, and Starter is $149 a month at 10,000 contacts. | C$20 a month for 500 active profiles, at the dearer end of what email tools start at, and $150 a month at 10,000. Texts and other mobile messages are billed per send on top, and the plan moves up by itself as your list grows. |
| Free plan and trial | CNo free plan at all, but there's a 14-day trial with no credit card needed. Long enough to build an automation or two and see if it clicks. | CFree for 250 active profiles and 500 email sends a month, with $5 of mobile messages and $5 of Composer AI each month. Fine for setting up a new shop. Go over and sending stops until the next cycle or an upgrade. |
| Features | BMulti-step automations, a drag-and-drop designer with 250+ templates and A/B tests, segmentation, forms, reports and AI drafting. It covers the whole job. SMS, WhatsApp, transactional email and sales pipelines cost extra on top. | BShopper profiles fed by 350+ integrations, flows, campaigns, forms, product picks, SMS, WhatsApp and push, revenue reports and benchmarks. It covers the whole job for a store. Funnels and cohort reports need the Personalization add-on. |
| Ease of use | CNo App Store rating on record, and this is a web app where the work is building automations and segments. Powerful, but expect a learning curve before it pays off. | CNo App Store rating on record. Connecting your store and building flows and segments takes real setup in the web app, though the templates on every plan help. |
| Platforms and integrations | BWeb only, but it connects to Shopify, WooCommerce, WordPress, Salesforce, Stripe, Slack, Zapier and Calendly, and has an API. No desktop or phone app is listed. | BWeb only, but 350+ integrations including Shopify, WooCommerce and Wix, plus ChatGPT and Claude, and an API. No desktop app is listed. |
| Best for | long automated email sequences | online stores that market from order data |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ActiveCampaign and Klaviyo. How we grade
Price against what you get
ActiveCampaign starts at $15 a month and scores 2.7 out of 4 on features, ease of use and platforms. Klaviyo starts at $20 a month and scores 2.7.
They score the same, and ActiveCampaign starts $5 a month lower. Of the other email marketing and newsletter tools on the chart, 3 score higher than ActiveCampaign for less, and 3 score higher than Klaviyo for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- ActiveCampaign starts at $15 per month for up to 1,000 contacts, billed annually ($19 monthly). Klaviyo starts at $20 per month for up to 500 active profiles, billed monthly.
- Klaviyo has a free plan. ActiveCampaign does not, though it has a free trial.
- ActiveCampaign also covers sales pipeline.
At a glance
| ActiveCampaign | Klaviyo | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $15 per month for up to 1,000 contacts, billed annually ($19 monthly) | $20 per month for up to 500 active profiles, billed monthly |
| Free plan | None | Up to 250 active profiles and 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month, and email support for the first 60 days. |
| Free trial | 14-day free trial, no credit card needed | None listed |
| Web | ||
| Made by | ActiveCampaign | Klaviyo |
| Price read from | activecampaign.com | klaviyo.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
ActiveCampaign
- Businesses that run long automated sequences rather than one-off newsletters
- Teams that want email marketing tied to a sales CRM
- Online stores on Shopify, WooCommerce or Square that tie orders to email
Klaviyo
- Online stores, especially on Shopify, that market from order data
- Brands sending email and text messages from the same flows
- Teams that want segments and reports built on purchase history
Worth knowing
ActiveCampaign
- There is no free plan; after the 14-day trial every plan is paid.
- Monthly email sends are capped at 10 times your contact limit on Starter and Plus, 12 times on Pro and 15 times on Enterprise.
- SMS, WhatsApp, transactional email, sales pipelines and extra users are paid add-ons on top of the plan price.
- Starter has one user and stops at 25,000 contacts; landing pages need Plus and conditional content needs Pro.
Klaviyo
- The Free plan stops at 250 active profiles and 500 sends a month; sending halts until the next cycle or an upgrade.
- Price follows active profiles, and accounts move automatically to a higher plan as the list grows.
- Text and other mobile messages cost extra per send, priced by destination with carrier fees included.
- Composer usage beyond the plan allowance is billed at $10 per 1,000 credits; paid support packages start at $500 a month.
Key features
ActiveCampaign
- Multi-step automations
- A visual builder links actions, waits and branches into automations. Starter allows 5 actions per automation; Plus and above have no limit.
- Email designer and AI tools
- Drag-and-drop and HTML designer, 250+ templates and A/B testing, plus an AI campaign builder and AI text and image generation.
- Segmentation and personalization
- Segmentation runs from limited on Starter to premium on Enterprise. Conditional content and predictive sending start at Pro.
- CRM and pipelines
- Every plan keeps contact profiles, tags and custom fields. Pipelines, deals, lead scoring and win probability come with the paid CRM add-ons.
- Forms, landing pages and site messages
- Starter has standard and inline forms only; Plus adds landing pages. Site messages and Google, Facebook and LinkedIn ad audiences are also available.
- Reporting and attribution
- Campaign, automation and contact reports on every plan. Attribution starts at Pro; custom reports are included on Enterprise and an add-on on Plus and Pro.
Klaviyo
- Unified customer profiles
- Each shopper's browsing, order and engagement history sits in one profile, synced from more than 350 integrations and used for real-time segments.
- Flows and campaigns
- Email and flow templates, web sign-up forms and personalized product recommendations are on every plan, including Free.
- Mobile messaging
- SMS, MMS, WhatsApp, RCS and mobile push sit alongside email in the same flows, billed per message on top of the email plan.
- Composer AI agent
- Composer reviews flows, segments and forms and drafts campaigns from a prompt. Free accounts get $5 of usage a month; a $20 monthly add-on gives four times as much.
- Reports and benchmarks
- Dashboards, campaign revenue attribution and peer benchmarks on every plan. Funnels, cohort reports and custom attribution need the Personalization add-on.
- Customer service tools
- Customer Agent answers shopper questions with AI (first 50 resolutions free) and Helpdesk handles tickets, with a 30-day free trial.
Plans
ActiveCampaign
Starter$15
per month for up to 1,000 contacts, billed annually ($19 monthly)
1 user, limited segmentation, 5 actions per automation, up to 25,000 contacts. Price rises with the list: $149 a month at 10,000 contacts, billed annually.
Plus$49
per month for up to 1,000 contacts, billed annually ($59 monthly)
1 user, unlimited automation actions, standard segmentation and landing pages. $189 a month at 10,000 contacts, billed annually.
Pro$79
per month for up to 1,000 contacts, billed annually ($99 monthly)
3 users, advanced segmentation, conditional content, predictive sending and attribution. $375 a month at 10,000 contacts, billed annually.
Enterprise$145
per month for up to 1,000 contacts, billed annually ($179 monthly)
5 users, premium segmentation, custom objects, single sign-on and a dedicated account team. $589 a month at 10,000 contacts, billed annually.
Klaviyo
Free$0
250 active profiles, 500 email sends a month, $5 of mobile messages a month. Emails carry the Klaviyo logo.
Email$20
per month for up to 500 active profiles, billed monthly
5,000 sends a month, logo removed, generative AI and predictive analytics. Price rises with the list: $150 a month at 10,000 profiles.
EnterpriseCustom
Standard and Advanced packages priced by active profiles through sales, with sends bought separately by usage.
Ways to pay less
ActiveCampaign
- Annual discount
About 20% off with annual billing
At 1,000 contacts, annual billing brings Starter to $15 a month from $19 monthly, Plus to $49 from $59 and Pro to $79 from $99.
- Nonprofit
20% off for nonprofits
ActiveCampaign's FAQ offers nonprofits a 20% discount on proof of nonprofit status, requested from the sales team or, for existing accounts, from support.
Klaviyo
- Other savings
$19 off the first month of the Email plan
A one-time $19 credit on the first month of the $20 Email plan for accounts with no paid Klaviyo plan in the past 12 months. Valid through November 30, 2026.
