ActiveCampaign vs GetResponse
We give ActiveCampaign and GetResponse the same GPA: 2.4 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
ActiveCampaign
Email marketing and multi-step automation priced by contacts
GetResponse
Email marketing with automation, webinars, courses and landing pages
How we grade them
| 2.4GPAActiveCampaignFair | 2.4GPAGetResponseFair | |
|---|---|---|
| Value for money | C$15 a month for 1,000 contacts on yearly billing, or $19 monthly, a little above the middle of what email tools charge. Starter has 1 user and 5 actions per automation, though. Unlimited steps and landing pages need Plus at $49, and Starter is $149 a month at 10,000 contacts. | C$19 a month for 1,000 contacts billed monthly, or $15.58 on a yearly plan, toward the dearer end of the pack. It's cheaper than most once your list grows, at $79 for 10,000, but Starter allows 1 custom automation and unlimited ones start at $59. |
| Free plan and trial | CNo free plan at all, but there's a 14-day trial with no credit card needed. Long enough to build an automation or two and see if it clicks. | CA free account for up to 500 contacts and 2,500 emails a month, with a GetResponse badge on your emails. After the first 14 days you can't schedule newsletters, send autoresponders or publish automations, so it's a test drive more than a home. |
| Features | BMulti-step automations, a drag-and-drop designer with 250+ templates and A/B tests, segmentation, forms, reports and AI drafting. It covers the whole job. SMS, WhatsApp, transactional email and sales pipelines cost extra on top. | BEmail with AI writing, automation, unlimited landing pages, forms and popups, and webinars, courses and paid newsletters on Creator. It covers the whole job. SMS and transactional email only come with the custom-priced Enterprise plan. |
| Ease of use | CNo App Store rating on record, and this is a web app where the work is building automations and segments. Powerful, but expect a learning curve before it pays off. | CNo App Store rating on record, and the work here is building emails, pages and workflows in a web app. There's a lot of it, so give yourself time to find your way around. |
| Platforms and integrations | BWeb only, but it connects to Shopify, WooCommerce, WordPress, Salesforce, Stripe, Slack, Zapier and Calendly, and has an API. No desktop or phone app is listed. | BWeb plus iPhone and Android apps, with Shopify, WooCommerce, WordPress, Magento, Zapier, Stripe, PayPal and Salesforce, and an API. No desktop app, so B is the ceiling. |
| Best for | long automated email sequences | email plus webinars and courses in one plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ActiveCampaign and GetResponse. How we grade
Price against what you get
ActiveCampaign starts at $15 a month and scores 2.7 out of 4 on features, ease of use and platforms. GetResponse starts at $19 a month and scores 2.7.
They score the same, and ActiveCampaign starts $4 a month lower. Of the other email marketing and newsletter tools on the chart, 3 score higher than ActiveCampaign for less, and 3 score higher than GetResponse for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- ActiveCampaign starts at $15 per month for up to 1,000 contacts, billed annually ($19 monthly). GetResponse starts at $19 per month for up to 1,000 contacts, billed monthly.
- GetResponse has a free plan. ActiveCampaign does not, though it has a free trial.
- Only GetResponse lists iOS and Android apps.
- ActiveCampaign also covers sales pipeline and reports.
- GetResponse also covers paid newsletters and live chat.
At a glance
| ActiveCampaign | GetResponse | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $15 per month for up to 1,000 contacts, billed annually ($19 monthly) | $19 per month for up to 1,000 contacts, billed monthly |
| Free plan | None | Free account: up to 500 contacts and 2,500 emails a month with a GetResponse badge, landing pages capped at 1,000 visits a month. No scheduling or autoresponders. |
| Free trial | 14-day free trial, no credit card needed | Premium features free for the first 14 days of a free account, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | ActiveCampaign | GetResponse |
| Price read from | activecampaign.com | getresponse.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
ActiveCampaign
- Businesses that run long automated sequences rather than one-off newsletters
- Teams that want email marketing tied to a sales CRM
- Online stores on Shopify, WooCommerce or Square that tie orders to email
GetResponse
- Small businesses that want email, landing pages and automation in one plan
- Course creators and coaches who also run webinars
- Senders who mail a list often, since paid plans have no send cap
Worth knowing
ActiveCampaign
- There is no free plan; after the 14-day trial every plan is paid.
- Monthly email sends are capped at 10 times your contact limit on Starter and Plus, 12 times on Pro and 15 times on Enterprise.
- SMS, WhatsApp, transactional email, sales pipelines and extra users are paid add-ons on top of the plan price.
- Starter has one user and stops at 25,000 contacts; landing pages need Plus and conditional content needs Pro.
GetResponse
- After the first 14 days, the free account cannot schedule newsletters, send autoresponders or publish automation workflows.
- Starter allows only 1 custom automation workflow and 3 uses of the AI tools.
- SMS marketing, transactional email and a dedicated IP are only on the custom-priced Enterprise plan.
- Downgrading, or moving from annual to monthly billing, has to be requested from the support team.
Key features
ActiveCampaign
- Multi-step automations
- A visual builder links actions, waits and branches into automations. Starter allows 5 actions per automation; Plus and above have no limit.
- Email designer and AI tools
- Drag-and-drop and HTML designer, 250+ templates and A/B testing, plus an AI campaign builder and AI text and image generation.
- Segmentation and personalization
- Segmentation runs from limited on Starter to premium on Enterprise. Conditional content and predictive sending start at Pro.
- CRM and pipelines
- Every plan keeps contact profiles, tags and custom fields. Pipelines, deals, lead scoring and win probability come with the paid CRM add-ons.
- Forms, landing pages and site messages
- Starter has standard and inline forms only; Plus adds landing pages. Site messages and Google, Facebook and LinkedIn ad audiences are also available.
- Reporting and attribution
- Campaign, automation and contact reports on every plan. Attribution starts at Pro; custom reports are included on Enterprise and an add-on on Plus and Pro.
GetResponse
- Email and AI writing
- A visual editor, templates, A/B testing and send-time tools, plus an AI email and subject line generator (3 uses on Starter and Free).
- Marketing automation
- Workflows triggered by clicks, visited pages, purchases and events, with tagging and scoring. Starter includes 1 custom workflow; Marketer and above have no limit.
- Landing pages, forms and popups
- Unlimited landing pages, sign-up forms and popups on paid plans. Creator adds a website builder with up to 10 active sites.
- Webinars
- Live and on-demand webinars come with Creator for up to 100 attendees, and with Enterprise for up to 1,000.
- Courses and paid newsletters
- Creator sells online courses and premium newsletter subscriptions through PayPal or Stripe, with no GetResponse transaction fee.
- E-commerce tools
- Marketer and above add abandoned-cart recovery, product recommendations, promo codes, sales funnels and revenue reports.
Plans
ActiveCampaign
Starter$15
per month for up to 1,000 contacts, billed annually ($19 monthly)
1 user, limited segmentation, 5 actions per automation, up to 25,000 contacts. Price rises with the list: $149 a month at 10,000 contacts, billed annually.
Plus$49
per month for up to 1,000 contacts, billed annually ($59 monthly)
1 user, unlimited automation actions, standard segmentation and landing pages. $189 a month at 10,000 contacts, billed annually.
Pro$79
per month for up to 1,000 contacts, billed annually ($99 monthly)
3 users, advanced segmentation, conditional content, predictive sending and attribution. $375 a month at 10,000 contacts, billed annually.
Enterprise$145
per month for up to 1,000 contacts, billed annually ($179 monthly)
5 users, premium segmentation, custom objects, single sign-on and a dedicated account team. $589 a month at 10,000 contacts, billed annually.
GetResponse
Free$0
500 contacts and 2,500 emails a month, GetResponse badge on messages, 1,000 landing page visits a month.
Starter$19
per month for up to 1,000 contacts, billed monthly
Unlimited sends, 3 users, 1 custom automation workflow, landing pages and popups. Price rises with the list: $79 a month at 10,000 contacts.
Marketer$59
per month for up to 1,000 contacts, billed monthly
Unlimited automation workflows, advanced segmentation, abandoned-cart recovery, sales funnels and up to 5 users. $114 a month at 10,000 contacts.
Creator$69
per month for up to 1,000 contacts, billed monthly
Adds webinars for 100 attendees, a website builder, courses for 500 students and paid newsletters. $134 a month at 10,000 contacts.
EnterpriseCustom
SMS marketing, transactional email, dedicated IP and sending domain, single sign-on and mobile push, billed monthly, yearly or every 2 years.
Ways to pay less
ActiveCampaign
- Annual discount
About 20% off with annual billing
At 1,000 contacts, annual billing brings Starter to $15 a month from $19 monthly, Plus to $49 from $59 and Pro to $79 from $99.
- Nonprofit
20% off for nonprofits
ActiveCampaign's FAQ offers nonprofits a 20% discount on proof of nonprofit status, requested from the sales team or, for existing accounts, from support.
GetResponse
- Annual discount
Save 18% with yearly billing
A 12-month prepaid plan costs 18% less: Starter at 1,000 contacts is $15.58 a month instead of $19, and Marketer is $48.38 instead of $59.
- Nonprofit
50% off for charities and NGOs
GetResponse's pricing page offers charities and NGOs 50% off every monthly plan.
