GetResponse vs Mailchimp
We give GetResponse a 2.4 GPA and Mailchimp a 2.8, out of 4.0. Mailchimp grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
GetResponse
Email marketing with automation, webinars, courses and landing pages
Mailchimp
Email and SMS marketing with automations, priced by contact count
How we grade them
| 2.4GPAGetResponseFair | 2.8GPAMailchimpGood | |
|---|---|---|
| Value for money | C$19 a month for 1,000 contacts billed monthly, or $15.58 on a yearly plan, toward the dearer end of the pack. It's cheaper than most once your list grows, at $79 for 10,000, but Starter allows 1 custom automation and unlimited ones start at $59. | CEssentials is $13 a month for up to 500 contacts, right at the middle of what email tools charge. It climbs with the list, though, to $110 a month at 10,000 contacts, and flows longer than 4 steps need Standard at $20. |
| Free plan and trial | CA free account for up to 500 contacts and 2,500 emails a month, with a GetResponse badge on your emails. After the first 14 days you can't schedule newsletters, send autoresponders or publish automations, so it's a test drive more than a home. | CFree for 250 contacts and 500 sends a month, with 1 seat and limited templates. You'll pass 250 contacts quickly, and then sending pauses until you upgrade or trim the list. Paid plans have a 14-day trial. |
| Features | BEmail with AI writing, automation, unlimited landing pages, forms and popups, and webinars, courses and paid newsletters on Creator. It covers the whole job. SMS and transactional email only come with the custom-priced Enterprise plan. | BCampaigns, templates, popup forms, landing pages, up to 200 automated flows, segmentation, dynamic content, multivariate testing on Premium and an SMS add-on. That's the whole email marketing job. |
| Ease of use | CNo App Store rating on record, and the work here is building emails, pages and workflows in a web app. There's a lot of it, so give yourself time to find your way around. | A4.85 from 51,677 App Store ratings, the top band by a long way. The phone app can even build and send an email or scan a business card into your contacts. |
| Platforms and integrations | BWeb plus iPhone and Android apps, with Shopify, WooCommerce, WordPress, Magento, Zapier, Stripe, PayPal and Salesforce, and an API. No desktop app, so B is the ceiling. | BWeb, iPhone and Android, with Shopify, WooCommerce, Canva, Zapier, Square, Wix, Squarespace and Stripe, and an API. No desktop app, which keeps it off an A. |
| Best for | email plus webinars and courses in one plan | newsletters and promo emails for small businesses |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GetResponse and Mailchimp. How we grade
Price against what you get
GetResponse starts at $19 a month and scores 2.7 out of 4 on features, ease of use and platforms. Mailchimp starts at $13 a month and scores 3.3.
Mailchimp scores higher and starts $6 a month lower. Of the other email marketing and newsletter tools on the chart, 3 score higher than GetResponse for less, and none scores higher than Mailchimp for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GetResponse starts at $19 per month for up to 1,000 contacts, billed monthly. Mailchimp starts at $13 per month for up to 500 contacts, billed monthly.
- GetResponse also covers paid newsletters and live chat.
- Mailchimp also covers reports.
At a glance
| GetResponse | Mailchimp | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $19 per month for up to 1,000 contacts, billed monthly | $13 per month for up to 500 contacts, billed monthly |
| Free plan | Free account: up to 500 contacts and 2,500 emails a month with a GetResponse badge, landing pages capped at 1,000 visits a month. No scheduling or autoresponders. | 1 seat, 1 audience, up to 250 contacts and 500 sends a month (250 a day), limited templates and email support for the first 30 days. |
| Free trial | Premium features free for the first 14 days of a free account, no credit card required | 14-day free trial of the Essentials or Standard plan |
| Web | ||
| iOS | ||
| Android | ||
| Made by | GetResponse | Intuit Mailchimp |
| Price read from | getresponse.com | mailchimp.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
GetResponse
- Small businesses that want email, landing pages and automation in one plan
- Course creators and coaches who also run webinars
- Senders who mail a list often, since paid plans have no send cap
Mailchimp
- Small businesses sending regular newsletters and promotions
- Online shops on Shopify, WooCommerce or Square that want automated emails
- Teams that want email and SMS campaigns in one account
Worth knowing
GetResponse
- After the first 14 days, the free account cannot schedule newsletters, send autoresponders or publish automation workflows.
- Starter allows only 1 custom automation workflow and 3 uses of the AI tools.
- SMS marketing, transactional email and a dedicated IP are only on the custom-priced Enterprise plan.
- Downgrading, or moving from annual to monthly billing, has to be requested from the support team.
Mailchimp
- The Free plan stops at 250 contacts and 500 sends a month, and sending pauses until you upgrade or trim the list.
- Paid plans bill overages automatically when you pass your contact or monthly send limit.
- Essentials caps automations at 4 flow steps; dynamic content and custom reports start at Standard.
- SMS is a paid add-on in select countries, needs an approved application, and its monthly credits expire unused.
Key features
GetResponse
- Email and AI writing
- A visual editor, templates, A/B testing and send-time tools, plus an AI email and subject line generator (3 uses on Starter and Free).
- Marketing automation
- Workflows triggered by clicks, visited pages, purchases and events, with tagging and scoring. Starter includes 1 custom workflow; Marketer and above have no limit.
- Landing pages, forms and popups
- Unlimited landing pages, sign-up forms and popups on paid plans. Creator adds a website builder with up to 10 active sites.
- Webinars
- Live and on-demand webinars come with Creator for up to 100 attendees, and with Enterprise for up to 1,000.
- Courses and paid newsletters
- Creator sells online courses and premium newsletter subscriptions through PayPal or Stripe, with no GetResponse transaction fee.
- E-commerce tools
- Marketer and above add abandoned-cart recovery, product recommendations, promo codes, sales funnels and revenue reports.
Mailchimp
- Automation flows
- Standard and Premium allow up to 200 automated flows, such as welcome series and abandoned-cart emails. Essentials is limited to 4 flow steps and Free has none.
- Templates and email builder
- Pre-built templates on every plan (a limited set on Free). Custom-coded templates can be built on any plan but only sent from Standard and Premium.
- Segmentation and dynamic content
- Standard adds advanced segmentation, pre-built segments and dynamic content; Premium adds predictive segmentation.
- Popup forms and landing pages
- Popup sign-up forms are included on every plan, and the Free plan can also build landing pages and forms.
- SMS and MMS add-on
- Paid plans can add SMS, with MMS on Standard and Premium in select countries, after an application is approved. Credits are bought in monthly blocks.
- Mobile app
- The iOS and Android app can build and send emails, scan business cards into contacts, make simple landing pages and show campaign reports.
Plans
GetResponse
Free$0
500 contacts and 2,500 emails a month, GetResponse badge on messages, 1,000 landing page visits a month.
Starter$19
per month for up to 1,000 contacts, billed monthly
Unlimited sends, 3 users, 1 custom automation workflow, landing pages and popups. Price rises with the list: $79 a month at 10,000 contacts.
Marketer$59
per month for up to 1,000 contacts, billed monthly
Unlimited automation workflows, advanced segmentation, abandoned-cart recovery, sales funnels and up to 5 users. $114 a month at 10,000 contacts.
Creator$69
per month for up to 1,000 contacts, billed monthly
Adds webinars for 100 attendees, a website builder, courses for 500 students and paid newsletters. $134 a month at 10,000 contacts.
EnterpriseCustom
SMS marketing, transactional email, dedicated IP and sending domain, single sign-on and mobile push, billed monthly, yearly or every 2 years.
Mailchimp
Free$0
1 seat, 1 audience, 250 contacts and 500 sends a month. Sending pauses when a limit is passed.
Essentials$13
per month for up to 500 contacts, billed monthly
3 seats, 3 audiences, sends of 10 times your contacts, scheduling and 4-step flows. Price rises with the list: $110 a month at 10,000 contacts.
Standard$20
per month for up to 500 contacts, billed monthly
5 seats, up to 200 automation flows, dynamic content and custom reports. Price rises with the list: $135 a month at 10,000 contacts.
Premium$350
per month for up to 10,000 contacts, billed monthly
Unlimited seats and audiences, phone and priority support, multivariate testing. Price rises with the list: $815 a month at 50,000 contacts.
Ways to pay less
GetResponse
- Annual discount
Save 18% with yearly billing
A 12-month prepaid plan costs 18% less: Starter at 1,000 contacts is $15.58 a month instead of $19, and Marketer is $48.38 instead of $59.
- Nonprofit
50% off for charities and NGOs
GetResponse's pricing page offers charities and NGOs 50% off every monthly plan.
Mailchimp
- Nonprofit
15% off for nonprofits and charities
Mailchimp's pricing page offers nonprofits and charities 15% off. You sign up for a free account and then contact the Billing team with your username and website.
- Other savings
15% off the first 12 months at 10,000+ contacts
New customers on a monthly Essentials, Standard or Premium plan with 10,000 or more contacts get 15% off for the first 12 months, then the list price.
