The PushOwl Insider’s Guide
Everything we know about PushOwl in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
PushOwl
The Insider’s Guide
Web push notifications for Shopify stores, with Brevo email and SMS
Every plan, grade, refund rule and rival among SMS and chat marketing tools, read from PushOwl’s own pages.
Made by PushOwl (a Brevo company) · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from PushOwl’s own pages, its app-store listings and our grades. Every fact in it is on PushOwl’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 2 of the 14 other SMS and chat marketing tools we grade
PushOwl is a Shopify app that sends web push notifications, the browser alerts a shopper agrees to on a store's site, rather than text or chat messages. It runs abandoned-cart, back-in-stock and price-drop alerts, and because PushOwl is part of Brevo, the same plans add email campaigns and SMS credits. Paid plans are priced by how many push notifications are delivered each month.
To get you started, here are 9 things to know about PushOwl, taken from its own pages and our grades.
- 1
Best for browser alerts for Shopify stores
It's part of Brevo, so the same plans add email and SMS credits.
- 2
Paid plans start at $15 a month
As its pricing page puts it: $15 per month for up to 10,000 web pushes, billed annually ($19 monthly).
- 3
There is a free plan
Basic bundle: 500 delivered web push notifications and 500 emails a month, scheduled campaigns, price-drop and back-in-stock automations and basic reports.
- 4
It runs on Web
Web.
- 5
Web push campaigns
Send and schedule browser notifications to shoppers who opted in on the store, counted by notifications successfully delivered.
- 6
Store automations
Price-drop and back-in-stock alerts on every plan, abandoned-cart alerts from Plus, and browse abandonment and flash sales on Power.
- 7
Email through Brevo
Drag-and-drop editor, templates, transactional emails, A/B tests and predictive sending, with 500 emails a month free and more sold in steps.
- 8
A 2.2 GPA, above 2 of 14
That is against the other SMS and chat marketing tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace PushOwl you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
PushOwl at a glance
- Pricing
- Free plan, from $15 per month for up to 10,000 web pushes, billed annually ($19 monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- PushOwl (a Brevo company), since 2016
- Category
- SMS & Chat Marketing
- Our grade
- 2.2 GPA, fair
The report card
Best for browser alerts for Shopify stores
PushOwl sends web push notifications, the little browser alerts a shopper agrees to on your store, for abandoned carts, price drops and things back in stock. It's part of Brevo, so the same plans add email and SMS credits. It's cheap at $15 a month billed yearly, but it only works with Shopify, and a browser alert isn't a text.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Plus is $15 a month billed yearly ($19 monthly) for up to 10,000 web pushes, far more than 1,000 subscribers need, and the pushes are in that price. That's the cheaper quarter of this category. SMS credits are extra, from 750 for $7.50, if you want texts too. |
| Free plan and trial | C | The free Basic bundle gives 500 web pushes and 500 emails a month, with price-drop and back-in-stock alerts. One send to 1,000 subscribers blows past it, and abandoned-cart alerts need Plus. |
| Features | D | It does web push for Shopify well, with campaigns, store automations and segments on Power. But it only works inside a Shopify store, and browser alerts are one narrow kind of message; email and SMS come through Brevo. |
| Ease of use | B | No App Store rating on record, but it's a Shopify app: you add it to the store you already run, and the price-drop and back-in-stock automations come with it. |
| Platforms and integrations | C | Web only, and it connects to just two things: Shopify, which it needs, and Brevo, which owns it. No phone app and no other integrations on record. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who PushOwl is for
- Great if you run a Shopify store and want to win back abandoned carts without collecting phone numbers
- Handy when you want to start free and add email later
- Good for stores already on Brevo or thinking about it
Who it is not for
- Not for you if your store isn't on Shopify, as that's the only platform it works with
- Skip it if you want real texts or WhatsApp chats, as its main channel is browser alerts
- Tight if you stay free, at 500 web pushes and 500 emails a month
Good to know
Good for
- Shopify stores that want to recover abandoned carts without collecting phone numbers
- Small shops starting on a free plan and adding email later
- Stores already on Brevo or considering it for email
Worth knowing
- Works only with Shopify stores; the site says it is built for Shopify alone.
- Plans count delivered push notifications; Plus stops at 30,000 a month, so larger stores need Power, which steps up to 500,000.
- Email past 500 a month is extra (5,000 emails for $19, 10,000 for $25), and SMS credits cost $10 per 1,000 at the first steps.
- Abandoned-cart alerts start at Plus; browse abandonment, segmentation and custom automations need Power.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$15
A month to start. There is a free plan too
PushOwl has a free plan. Paid plans start at $15 per month for up to 10,000 web pushes, billed annually ($19 monthly).
That's the cheaper quarter of this category.
Basic
$0
500 web push notifications and 500 emails a month, price-drop and back-in-stock automations, basic reports.
Plus
$15
per month for up to 10,000 web pushes, billed annually ($19 monthly)
Adds abandoned-cart alerts, hero images and subscriber import and export. Price rises with volume: $57 a month at 30,000 pushes, billed monthly.
Power
$71
per month for up to 25,000 web pushes, billed annually ($79 monthly)
Adds browse abandonment, flash sales, segmentation, smart delivery and custom automations. $299 a month at 100,000 pushes, billed monthly.
The free plan
Basic bundle: 500 delivered web push notifications and 500 emails a month, scheduled campaigns, price-drop and back-in-stock automations and basic reports.
Read from pushowl.com on Oct 18, 2026.
Ways to pay less
Annual discount
Save up to 21% with yearly billing
Plus is $180 a year against $19 a month, a 21% saving, and Power $852 a year against $79 a month, 10%. Email bundles are 10% off yearly.
Stated on apps.shopify.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Web push notifications for Shopify stores, with Brevo email and SMS. Here is what it does, as its own site describes it, and what it covers: marketing automation, email campaigns, sMS marketing.
It does web push for Shopify well, with campaigns, store automations and segments on Power.
- Web push campaigns
- Send and schedule browser notifications to shoppers who opted in on the store, counted by notifications successfully delivered.
- Store automations
- Price-drop and back-in-stock alerts on every plan, abandoned-cart alerts from Plus, and browse abandonment and flash sales on Power.
- Email through Brevo
- Drag-and-drop editor, templates, transactional emails, A/B tests and predictive sending, with 500 emails a month free and more sold in steps.
- SMS credits
- Text messages can be added to any bundle as monthly SMS credits, starting at 750 credits for $7.50.
- Segments and attribution
- Power adds audience segments and a custom attribution window for counting the sales a notification led to.
Where it runs
- Web
What it works with
- Shopify
- Brevo
PushOwl is made by PushOwl (a Brevo company), and has been around since 2016.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/14
Other SMS and chat marketing tools it is graded above
PushOwl's GPA of 2.2 is higher than 2 of the 14 other SMS and chat marketing tools we grade, and level with 6.
It stands best on ease of use (B, above 13 of 14) and worst on features (D, above 0).
Its paid plans start at $15 a month, against a middle price of $26.59 for the category: 2 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 15 SMS and chat marketing tools we grade, cut by the letter each got. PushOwl’s own letter is outlined.
- BValue for moneyAbove 10 of 14
- CFree plan and trialAbove 1 of 14
- DFeaturesAbove 0 of 14
- BEase of useAbove 13 of 14
- CPlatforms and integrationsAbove 0 of 14
Price against what you get
Each dot is one of 14 SMS and chat marketing tools. Further left costs less; higher up scores better on features, ease of use and platforms. PushOwl is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace PushOwl you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 6 of the 14 other SMS and chat marketing tools grade higher. It costs $180 a year.
What you could not
- Email sent in volume that still reaches the inbox.
- Newsletters sent to thousands of people that still reach the inbox.
- Texts to thousands of numbers, registered with the carriers.
What this rests on. PushOwl’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Klaviyo, Omnisend, Brevo, Postscript and Privy
The 5 tools PushOwl is most often weighed against, with where each one differs from it.
- 2.4GPA
Klaviyo
Free plan · from $20/mo
Email, text and push marketing built on online-store customer data.
- PushOwl also covers sMS marketing.
- Klaviyo also covers forms and reports.
- 2.4GPA
Omnisend
Free plan · from $16/mo
Email, SMS and push marketing for online stores, priced by contacts.
- PushOwl also covers sMS marketing.
- Omnisend also covers forms and reports.
- 2.6GPA
Brevo
Free plan · from $9/mo
Email, SMS and WhatsApp marketing priced by emails sent, with a CRM.
- PushOwl also covers sMS marketing.
- Brevo also covers sales pipeline, forms and live chat.
- 2.2GPA
Postscript
Free trial · from $49/mo
SMS and RCS marketing for Shopify stores, billed per message sent.
- PushOwl has a free plan. Postscript does not, though it has a free trial.
- PushOwl also covers email campaigns.
- Postscript also covers popups.
- 2.4GPA
Privy
Free trial · from $30/mo
Pop-ups, email and SMS for small online stores.
- PushOwl has a free plan. Privy does not, though it has a free trial.
- PushOwl also covers sMS marketing.
- Privy also covers forms and business texting.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is PushOwl free?
PushOwl has a free plan. Basic bundle: 500 delivered web push notifications and 500 emails a month, scheduled campaigns, price-drop and back-in-stock automations and basic reports.
How much does PushOwl cost?
PushOwl lists 3 plans. Basic: $0.
What platforms does PushOwl work on?
PushOwl is available on Web.
Does PushOwl offer any discounts?
PushOwl publicly lists the following: Save up to 21% with yearly billing.
Does PushOwl have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. PushOwl is listed for Web.
Does PushOwl have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. PushOwl is listed for Web.
Is PushOwl open source?
PushOwl is not described as open source on its own site, as read on Oct 18, 2026.
What does PushOwl integrate with?
PushOwl's listing names Shopify and Brevo. A listing names up to eight integrations, so it may connect to more.
Who makes PushOwl?
PushOwl is made by PushOwl (a Brevo company). It dates from 2016.
What are the alternatives to PushOwl?
The closest alternatives to PushOwl in our directory are Klaviyo, Omnisend, Brevo, Postscript and Privy.
How does PushOwl compare with other SMS and chat marketing tools?
PushOwl's GPA of 2.2 is higher than 2 of the 14 other SMS and chat marketing tools we grade, and level with 6.
Is PushOwl good value for money?
ToolGPA grades PushOwl B for value for money. Its paid plans start at $15 a month, against a middle price of $26.59 for the category: 2 of the 13 others that charge start lower.
Could I make my own version of PushOwl?
To replace PushOwl you would be making email sent in volume that still reaches the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from PushOwl’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from PushOwl's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by PushOwl (a Brevo company). Prices change, so check pushowl.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- PushOwl, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/pushowl
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "PushOwl: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/pushowl
Know someone choosing between SMS and chat marketing tools?
Send them this guide: toolgpa.com/tools/pushowl/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SMS and chat marketing tools after PushOwl, each with an Insider's Guide of its own.
- SMS & Chat Marketing Insider's GuideEvery one of the 15 SMS and chat marketing tools we grade, compared
- Chatfuel Insider's GuideAI chatbots for WhatsApp, Instagram and Facebook with a usage wallet2.6 GPA
- Interakt Insider's GuideWhatsApp and Instagram marketing, inbox and chatbots for Indian brands2.6 GPA
- AiSensy Insider's GuideWhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what PushOwl’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. PushOwl is a trademark of its owner, and this guide is not made, paid for or approved by PushOwl (a Brevo company). Prices and plans change: check pushowl.com before you buy.