DoubleTick vs Wati (2026): which should you pick?
As of Nov 13, 2026, we pick Wati: it is third in our ranking of SMS and chat marketing tools, and it grades higher too, 2.4 against 2.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Wati grades higher on value for money and features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
DoubleTick
WhatsApp Business API team inbox, broadcasts and AI agents
Wati
WhatsApp Business API inbox with broadcasts, chatbots and ad flows
Which one is for you
Pick DoubleTick if
- Fits if a team answers customers on WhatsApp all day
- Works for sales teams sending broadcasts to segments
Look elsewhere if
- Pricey if you are small: $170 a month for Starter and $308 for Pro + AI
- Tight if you need AI agents, roles, reports or the API, which are Pro + AI
- Skip it if you want a free plan, as only a 7-day trial exists
- Watch out: WhatsApp conversation charges are separate and vary by country
- Watch out: the pricing page was read from India, so dollar prices elsewhere were not confirmed
Pick Wati if
- Fits if you sell online and send order updates and cart reminders over WhatsApp
- Works for a small team sharing one WhatsApp number
Look elsewhere if
- Tight if your team grows, as Growth stops at 3 users and extra seats on Pro cost $39 a month
- Pricey if you lean on bots, as each extra 1,000 automation triggers costs $40, and past the allowance replies go by hand
- Skip it if you might want your money back, as payments aren't refunded after you cancel
- Tight if you want to test it properly, as the trial is 7 days and needs the WhatsApp API hooked up first
- Watch out: Meta's per-message charges come on top, with US rates only in Wati's rate card and wallet
How we grade them
| 2.0GPADoubleTickFair | 2.4GPAWatiFair | |
|---|---|---|
| Value for money | D$170 a month billed yearly, in the dearest tenth of chat tools, which start at $149. | CGrowth is $59 a month billed yearly ($69 monthly) for 3 users and 15,000 broadcasts a month, plenty for 1,000 customers. Against its WhatsApp rivals, the fairer test here, that's mid-pack. Meta's per-message charges come on top, and the US rates sit in Wati's rate card, not on the listing. |
| Free plan and trial | CA 7-day trial of Pro + AI, with its card requirement not stated, and no free plan. | CNo free plan, only a 7-day free trial. That's short for something you have to hook up to the WhatsApp Business API before it does anything. |
| Features | CTeam inbox, broadcasts, AI agents, co-pilot, API and SDK. Starter has no AI agents. | BThe whole WhatsApp marketing job: broadcasts, no-code chatbots, click-to-WhatsApp ads, Shopify catalog and cart messages, AI copilot credits and a team inbox that takes Instagram, Messenger and TikTok too. The Shopify tools need a $4.99 a month add-on. |
| Ease of use | CNo store rating on record. You connect WhatsApp, agents and bots. | CNo App Store rating on record. There's a WhatsApp Business API number to set up, templates to write, chatbots to build and an automation trigger allowance to keep an eye on. |
| Platforms and integrations | BWeb, iPhone and Android, with Google Sheets and Salesforce, and a developer API on Pro + AI. | BWeb, iPhone and Android, with Shopify, HubSpot, Salesforce, Zoho CRM, WooCommerce, Klaviyo, Zapier and Make. No desktop app, which an A needs. |
| Best for | a WhatsApp team inbox with broadcasts | shops selling and answering customers on WhatsApp |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DoubleTick and Wati. How we grade
Price against what you get
DoubleTick starts at $170 a month and scores 2.3 out of 4 on features, ease of use and platforms. Wati starts at $59 a month and scores 2.7.
Wati scores higher and starts $111 a month lower. Of the other SMS and chat marketing tools on the chart, 7 score higher than DoubleTick for less, and none scores higher than Wati for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
At a glance
| DoubleTick | Wati | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $170 per month, billed yearly ($2,039) | $59 per month for up to 3 users, billed annually ($69 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial on the Pro + AI plan | 7-day free trial |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Apport Software Solutions Private Limited | Clare.ai Limited |
| Price read from | doubletick.io | wati.io |
| Checked | Nov 13, 2026 | Nov 9, 2026 |
Worth knowing
DoubleTick
- WhatsApp conversation charges are separate from the plan and vary by country; the vendor lists them on its conversation-cost page.
- Starter has no AI agents, and roles and permissions, reports and the developer API need Pro + AI.
- The pricing page defaults to yearly billing; a Quarterly option exists but its prices were not shown in the page text read.
- The pricing page was read from India and shows dollar prices; whether they match what a US buyer sees was not confirmed.
Wati
- WhatsApp messages are charged per message on top of the plan, by recipient country and template type; Wati's US rates are in its rate card and account wallet.
- Extra users cost $39 a month on Pro and $89 on Business; Growth is capped at 3 users.
- Extra automation triggers cost $40 per 1,000 and extra AI Co-pilot credits $30 per 1,000; past the trigger allowance, replies must be sent by hand.
- The pricing FAQ says payments for a subscription or credits are not refunded after you cancel.
Key features
DoubleTick
- Unified team inbox
- Many WhatsApp conversations in one inbox, with agent assignment; Starter includes 5 agents and Pro 10.
- Bulk broadcasts
- Send template messages to segmented contact lists, with broadcast analytics and Excel import and export.
- AI agents and bot builder
- A no-code builder for AI agents and bots. Pro + AI allows up to 10 AI agents with a 50 MB knowledge base.
- AI co-pilot for agents
- Suggested replies, reply drafting and flags for chats that await an answer, plus AI chat and call summaries.
- Developer API and embedded SDK
- The Pro plan adds a developer API, and an embedded SDK lets teams put the inbox inside their own CRM.
- Mobile apps
- The vendor links apps for iOS and Android alongside the web version.
Wati
- Team inbox for several channels
- WhatsApp messages and WhatsApp Business calls sit beside Instagram, Messenger, TikTok and website widget chats, with assignment, tags, follow-ups and reports.
- Broadcast campaigns
- Template messages to segments of contacts: 15,000 a month on Growth and unlimited from Pro, with click tracking and engagement reports on Pro.
- No-code chatbots
- Flows that answer questions, collect details and send reminders. Each run counts as an automation trigger, with a monthly allowance per plan.
- Click-to-WhatsApp ads
- Ads on Meta that open a WhatsApp chat, with lead capture on every plan and source tags and conversion tracking on Pro and Business.
- Shopify tools
- WhatsApp catalog, abandoned-cart and order-update templates, and campaigns built on buyer data, through a $4.99 a month Shopify add-on.
- AI copilot and agents
- Every plan gets monthly AI Co-pilot credits (250 to 1,500). Astra AI agents for web, WhatsApp and voice are a separately priced add-on from Pro.
Plans
DoubleTick
Starter$170
per month, billed yearly ($2,039)
Team inbox with 5 agents included, bulk broadcasts, customer segments, catalogs and 10 custom contact fields. No AI agents.
Pro + AI$308
per month, billed yearly ($3,694)
Team inbox with 10 agents included, roles and permissions, developer API, reports, up to 10 AI agents and 3,500 AI credits a month.
Enterprise + AICustom
Up to 50 AI agents, 20,000 AI credits a month, complex journeys and custom integrations, with pricing per agent set by the vendor.
Wati
Growth$59
per month for up to 3 users, billed annually ($69 billed monthly)
1 channel, 3 users with no extra seats, 15,000 broadcasts a month, 1,000 automation triggers, 2 commerce or CRM integrations and email support.
Pro$119
per month for up to 5 users, billed annually ($149 billed monthly)
Unlimited broadcasts, advanced chatbots, teams and auto-routing, 2,000 automation triggers, 5 integrations including HubSpot, and 24x7 chat support.
Business$279
per month for up to 5 users, billed annually ($349 billed monthly)
Multiple WhatsApp numbers, number masking, IP whitelisting, 5,000 automation triggers, Salesforce and other integrations, and a success manager.
Ways to pay less
DoubleTick
No public discounts listed.
Wati
- Annual discount
Save up to 25% with yearly billing
Wati's pricing page says annual plans save up to about 25% and include free dedicated onboarding. Growth is $59 a month billed yearly against $69 monthly; Pro $119 against $149.
Common questions
Which is cheaper, DoubleTick or Wati?
As of Nov 13, 2026, Wati is cheaper to start with: $59 a month, against $170 a month for DoubleTick. DoubleTick starts at $170 per month, billed yearly ($2,039), and Wati starts at $59 per month for up to 3 users, billed annually ($69 billed monthly).
Which has a free plan, DoubleTick or Wati?
As of Nov 13, 2026, neither DoubleTick nor Wati has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.