BotPenguin vs Botsify (2026): which should you pick?
As of Nov 13, 2026, BotPenguin grades higher than Botsify: 2.2 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
BotPenguin grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
BotPenguin
No-code chatbot builder for WhatsApp, Instagram, Messenger and web
Botsify
AI agent builder sold to agencies as a whitelabel platform
Which one is for you
Pick BotPenguin if
- Fits if you want a chatbot on a small site or shop
- Works for a team trying a bot before paying
Look elsewhere if
- Tight if you stay free, as that is 1,000 messages and 1 chatbot
- Pricey if you grow: extra messages are $5 per 1,000 and extra AI messages $15 per 1,000
- Watch out: extra team members are $7 each, an MS Teams bot $100 and a whitelabel window $20 a bot
- Watch out: Meta's WhatsApp fees are on top
- Watch out: yearly prices were not shown, and the vendor says yearly means 10 months
Pick Botsify if
- Fits if you want the vendor to build the first agent for you
- Works for agencies who want a whitelabel agent platform
Look elsewhere if
- Pricey if you are small: $149 a month, with build work included
- Skip it if you want a free plan or trial, as none is listed
- Watch out: the whitelabel plan has no published price, only a demo booking
- Watch out: 30,000 credits and 60 voice minutes a month, with overage not stated
- Watch out: chat history is kept for 3 months
How we grade them
| 2.2GPABotPenguinFair | 1.6GPABotsifyWeak | |
|---|---|---|
| Value for money | C$29 a month for 3,000 messages, in the middle band of chat tools. | D$149 a month, the start of the dearest tenth of chat tools, where the middle is $36. |
| Free plan and trial | CFree: 1,000 messages a month, 1 chatbot and a unified inbox, which a live site passes quickly. A 7-day trial needs no card. | FNo free plan and no trial on the pages read. |
| Features | CMulti-platform bots, knowledge-base training, inbox, WhatsApp bulk and voice agents. WhatsApp flows start at King. | CAgent builder, many channels, voice agents and bring-your-own-key. The plan includes build work by their team. |
| Ease of use | CNo store rating on record. You build flows and connect channels. | CNo store rating on record. The vendor builds the first agent, but you connect channels. |
| Platforms and integrations | BWeb, iPhone and Android with Shopify, WooCommerce, Zendesk, Zapier, HubSpot and Salesforce. | BWeb with HubSpot, Calendly, Slack, Shopify, Gmail and Stripe. No apps are listed. |
| Best for | chatbots for websites and WhatsApp | done-for-you AI agents for a business |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BotPenguin and Botsify. How we grade
Price against what you get
BotPenguin starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. Botsify starts at $149 a month and scores 2.3.
They score the same, and BotPenguin starts $120 a month lower. Of the other SMS and chat marketing tools on the chart, 3 score higher than BotPenguin for less, and 7 score higher than Botsify for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- BotPenguin also covers shared inbox and live chat.
- Botsify also covers AI agents.
At a glance
| BotPenguin | Botsify | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $29 per month for 3,000 bot messages | $149 per month, billed monthly ($1,490 billed annually) |
| Free plan | Baby plan: 1,000 bot messages a month, 1 chatbot, unlimited leads, unified inbox, live chat and a basic LLM knowledge base. | None |
| Free trial | 7-day free trial, no credit card required | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Relinns Technologies Pvt. Ltd. | Botsify |
| Price read from | botpenguin.com | botsify.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
BotPenguin
- Prices follow the monthly message allowance; extra messages cost $5 a month per 1,000 and extra AI messages $15 a month per 1,000.
- The vendor says paying yearly means paying for 10 months, but the yearly prices were not shown in the page text read.
- Extra team members cost $7 a month each, an MS Teams bot is a $100 a month add-on and a whitelabel chat window is $20 a month per bot.
- WhatsApp fees charged by Meta are billed on top; BotPenguin says it adds no markup to them.
Botsify
- The agency (whitelabel) plan has no published price; the page directs buyers to book a demo.
- The only plan with a published price is Done For You Agent, and it includes build work by the vendor's team rather than a self-serve builder alone.
- Each plan includes 30,000 message credits a month and 60 voice minutes; the page does not say what overage costs.
- Chat history is kept for 3 months on the listed plans.
Key features
BotPenguin
- Multi-platform chatbots
- Deploy one bot on WhatsApp, Instagram, Facebook, Telegram and websites, with the Emperor plan adding WeChat, LINE, Viber, SMS and Slack.
- AI knowledge-base training
- Train a bot on website content, PDFs and FAQs, with Google Sheets, Drive and Notion sources on higher plans.
- Unified inbox and live chat
- One inbox for all platform conversations, with a handover from bot to human agent at any time.
- WhatsApp bulk messages and flows
- Little adds bulk WhatsApp sending and shop automation; King adds WhatsApp flows for forms inside the chat.
- AI voice agents
- The King plan includes up to 10 AI voice agents; extra voice minutes are sold as add-ons.
- Integrations
- 30+ integrations on Little and 50+ on King, including Shopify, Zendesk, Zapier, HubSpot and Salesforce.
Botsify
- Whitelabel agency platform
- Agencies resell agents under their own brand, domain and prices, with a branded dashboard and workspaces per client.
- Agent builder
- A guided builder generates the system prompt from a brief, indexes uploaded files and URLs and deploys the agent.
- Many channels
- Agents run on Messenger, SMS, websites, Slack, WhatsApp, Instagram and Telegram.
- Voice agents
- The Done For You plan includes 60 minutes of voice calls a month.
- Bring your own key
- Plans list unlimited credits when you supply your own LLM API key, and MCP connections, documents and web search.
- Done-for-you setup
- Botsify's team handles strategy, automation and tuning for the buyer's first agent.
Plans
BotPenguin
Baby Plan$0
Free forever: 1,000 messages a month (AI and regular share the limit), 1 chatbot, chat flow templates and a unified inbox.
Little Plan$29
per month for 3,000 messages and 5 team members, billed monthly
Adds WhatsApp bulk messaging, Instagram DM automation, appointment booking, reports, mobile apps for agents and 30+ integrations.
King Plan$99
per month for 12,000 messages, billed monthly
Adds WhatsApp flows, department routing, 50+ integrations, AI voice agents (10) and connections to models such as Gemini, Claude and DeepSeek.
Emperor Plan$990
per month and up, billed monthly
Custom volume with unlimited bots, agents and team members, extra channels such as SMS, Slack and LINE, and a build-it-for-you setup. Sold through sales.
Botsify
Done For You Agent$149
per month, billed monthly ($1,490 billed annually)
Unlimited AI agents, 30,000 credits a month (1 credit = 1 message), 60 voice minutes, onboarding and a success manager, with the team building the first agent.
Scale AgentCustom
Multi-agent orchestration, unlimited workflows and a dedicated success manager. Sold through sales.
Ways to pay less
BotPenguin
- Annual discount
Two months free on yearly billing
The pricing FAQ says a yearly plan costs 10 months instead of 12.
- Nonprofit
50% off for nonprofits
The pricing page lists a 50% discount for nonprofit organizations and 100% for those working in animal welfare.
Botsify
- Annual discount
Annual Done For You plan at $1,490
The pricing page shows $149 a month or $1,490 a year for the Done For You plan.
Common questions
Which is cheaper, BotPenguin or Botsify?
As of Nov 13, 2026, BotPenguin is cheaper to start with: $29 a month, against $149 a month for Botsify. BotPenguin starts at $29 per month for 3,000 bot messages, and Botsify starts at $149 per month, billed monthly ($1,490 billed annually).
Which has a free plan, BotPenguin or Botsify?
As of Nov 13, 2026, only BotPenguin has a free plan. Botsify does not.
Which platforms do BotPenguin and Botsify run on?
As of Nov 13, 2026, only BotPenguin lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.