BotPenguin vs Landbot (2026): which should you pick?
As of Nov 13, 2026, BotPenguin grades higher than Landbot: 2.2 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
BotPenguin grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
BotPenguin
No-code chatbot builder for WhatsApp, Instagram, Messenger and web
Landbot
No-code chatbot and AI agent builder for websites and WhatsApp
Which one is for you
Pick BotPenguin if
- Fits if you want a chatbot on a small site or shop
- Works for a team trying a bot before paying
Look elsewhere if
- Tight if you stay free, as that is 1,000 messages and 1 chatbot
- Pricey if you grow: extra messages are $5 per 1,000 and extra AI messages $15 per 1,000
- Watch out: extra team members are $7 each, an MS Teams bot $100 and a whitelabel window $20 a bot
- Watch out: Meta's WhatsApp fees are on top
- Watch out: yearly prices were not shown, and the vendor says yearly means 10 months
Pick Landbot if
- Fits if you want to turn a website form into a chat that qualifies leads
- Works for teams without developers who want to build bots themselves
Look elsewhere if
- Pricey if WhatsApp campaigns are the point, as they need Professional WA at $188 a month
- Not for you if your customers live on Instagram, which isn't one of its channels
- Tight if your chats spike, as each one past the allowance costs $0.05 and each AI chat $0.10
- Tight if you stay free: 1 seat, 100 chats a month, web chat only and no AI chats
- Watch out: the page states Landbot's WhatsApp charge as a flat 20% in one place and €0.05 per message in another
How we grade them
| 2.2GPABotPenguinFair | 2.0GPALandbotFair | |
|---|---|---|
| Value for money | C$29 a month for 3,000 messages, in the middle band of chat tools. | DStarter is $36 a month billed yearly for 500 web and Messenger chats, but that only answers people who start a chat. Messaging 1,000 customers means WhatsApp campaigns, which need Professional WA at $188 billed yearly, plus Meta's fees and Landbot's own charge per message. |
| Free plan and trial | CFree: 1,000 messages a month, 1 chatbot and a unified inbox, which a live site passes quickly. A 7-day trial needs no card. | CA free plan with 1 seat and 100 chats a month on web chat, with the full builder. No AI chats, and WhatsApp only on a test number. There's also a 14-day trial of the paid plans with no card. |
| Features | CMulti-platform bots, knowledge-base training, inbox, WhatsApp bulk and voice agents. WhatsApp flows start at King. | CA bot builder with AI agents, A/B tests, human takeover and CRM links. But campaigns are WhatsApp only and need Professional WA, Instagram isn't a channel, and branding removal and the API wait for Professional. |
| Ease of use | CNo store rating on record. You build flows and connect channels. | CNo App Store rating on record. The work here is building the bot itself, block by block, which templates speed up but don't skip. |
| Platforms and integrations | BWeb, iPhone and Android with Shopify, WooCommerce, Zendesk, Zapier, HubSpot and Salesforce. | BRuns on the web, with HubSpot, Salesforce, Pipedrive, Google Sheets, Airtable, Mailchimp, Zapier and Slack. No phone or desktop app, which keeps it off an A. |
| Best for | chatbots for websites and WhatsApp | chat-style lead capture on your website |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BotPenguin and Landbot. How we grade
Price against what you get
BotPenguin starts at $29 a month and scores 2.3 out of 4 on features, ease of use and platforms. Landbot starts at $36 a month and scores 2.3.
They score the same, and BotPenguin starts $7 a month lower. Of the other SMS and chat marketing tools on the chart, 3 score higher than BotPenguin for less, and 4 score higher than Landbot for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- BotPenguin also covers shared inbox.
At a glance
| BotPenguin | Landbot | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $29 per month for 3,000 bot messages | $36 per month for up to 500 chats, billed annually ($45 monthly) |
| Free plan | Baby plan: 1,000 bot messages a month, 1 chatbot, unlimited leads, unified inbox, live chat and a basic LLM knowledge base. | 1 seat and 100 chats a month on web chat, with the full builder and templates. No AI chats, no API, and WhatsApp only with a test number. |
| Free trial | 7-day free trial, no credit card required | 14-day free trial of the paid plans, no card required; the account then moves to Free |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Relinns Technologies Pvt. Ltd. | HELLO UMI S.L. (Landbot) |
| Price read from | botpenguin.com | landbot.io |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
BotPenguin
- Prices follow the monthly message allowance; extra messages cost $5 a month per 1,000 and extra AI messages $15 a month per 1,000.
- The vendor says paying yearly means paying for 10 months, but the yearly prices were not shown in the page text read.
- Extra team members cost $7 a month each, an MS Teams bot is a $100 a month add-on and a whitelabel chat window is $20 a month per bot.
- WhatsApp fees charged by Meta are billed on top; BotPenguin says it adds no markup to them.
Landbot
- WhatsApp needs Professional WA or Business. Meta's fee comes on top, plus a Landbot charge the page states as a flat 20% in one place and €0.05 per message in another.
- Chats past the plan's allowance cost $0.05 each and AI chats past it $0.10 each; the page alerts you at 80% and 90% of the allowance.
- Branding removal, webhooks, the API and CRM integrations such as HubSpot start at Professional.
- Extra seats are €25 a month in the comparison table, which gives no dollar figure; annual billing is a 12-month commitment.
Key features
BotPenguin
- Multi-platform chatbots
- Deploy one bot on WhatsApp, Instagram, Facebook, Telegram and websites, with the Emperor plan adding WeChat, LINE, Viber, SMS and Slack.
- AI knowledge-base training
- Train a bot on website content, PDFs and FAQs, with Google Sheets, Drive and Notion sources on higher plans.
- Unified inbox and live chat
- One inbox for all platform conversations, with a handover from bot to human agent at any time.
- WhatsApp bulk messages and flows
- Little adds bulk WhatsApp sending and shop automation; King adds WhatsApp flows for forms inside the chat.
- AI voice agents
- The King plan includes up to 10 AI voice agents; extra voice minutes are sold as add-ons.
- Integrations
- 30+ integrations on Little and 50+ on King, including Shopify, Zendesk, Zapier, HubSpot and Salesforce.
Landbot
- Visual flow builder
- Drag-and-drop editor with templates for lead capture, quizzes, product finders and booking steps, with A/B testing from Starter.
- AI agents
- AI agents on every paid plan that understand intent and reply in real time, with a monthly AI-chat allowance of 100 to 500 depending on the plan.
- WhatsApp bots and campaigns
- Bots on your own WhatsApp number and segmented WhatsApp campaigns you can schedule, on Professional WA and Business.
- Human takeover
- A person can take over a chat with its full history in a shared inbox, on every plan; each person uses a seat.
- CRM and app integrations
- Mailchimp and Segment from Starter; HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets, Airtable and webhooks from Professional.
Plans
BotPenguin
Baby Plan$0
Free forever: 1,000 messages a month (AI and regular share the limit), 1 chatbot, chat flow templates and a unified inbox.
Little Plan$29
per month for 3,000 messages and 5 team members, billed monthly
Adds WhatsApp bulk messaging, Instagram DM automation, appointment booking, reports, mobile apps for agents and 30+ integrations.
King Plan$99
per month for 12,000 messages, billed monthly
Adds WhatsApp flows, department routing, 50+ integrations, AI voice agents (10) and connections to models such as Gemini, Claude and DeepSeek.
Emperor Plan$990
per month and up, billed monthly
Custom volume with unlimited bots, agents and team members, extra channels such as SMS, Slack and LINE, and a build-it-for-you setup. Sold through sales.
Landbot
Free$0
1 seat, 100 chats a month, web chat only, full builder and templates. No AI chats.
Starter$36
per month for up to 500 chats, billed annually ($45 monthly)
2 seats, 100 AI chats, web and Messenger bots, A/B tests, basic integrations such as Mailchimp. Extra chats cost $0.05 each.
Professional$88
per month for up to 2,500 chats, billed annually ($110 monthly)
3 seats, 300 AI chats, no Landbot branding, HubSpot, Salesforce, Pipedrive, webhooks and live chat support. Extra chats cost $0.05 each.
Professional WA$188
per month for up to 2,500 chats, billed annually ($210 monthly)
Professional plus one WhatsApp number at $100 a month, and 500 AI chats. Meta's message fees come on top.
BusinessCustom
Contract pricing for custom chat and AI volume, from 5 seats, one WhatsApp number, dedicated support and an uptime SLA.
Ways to pay less
BotPenguin
- Annual discount
Two months free on yearly billing
The pricing FAQ says a yearly plan costs 10 months instead of 12.
- Nonprofit
50% off for nonprofits
The pricing page lists a 50% discount for nonprofit organizations and 100% for those working in animal welfare.
Landbot
- Annual discount
Save 20% with yearly billing
Landbot's pricing page says annual billing saves 20%: Starter is $36 a month billed yearly against $45 monthly, Professional $88 against $110.
Common questions
Which is cheaper, BotPenguin or Landbot?
As of Nov 13, 2026, BotPenguin is cheaper to start with: $29 a month, against $36 a month for Landbot. BotPenguin starts at $29 per month for 3,000 bot messages, and Landbot starts at $36 per month for up to 500 chats, billed annually ($45 monthly).
Which has a free plan, BotPenguin or Landbot?
As of Nov 13, 2026, both BotPenguin and Landbot have a free plan.
Which platforms do BotPenguin and Landbot run on?
As of Nov 13, 2026, only BotPenguin lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.