Landbot vs Manychat
We give Landbot a 2.0 GPA and Manychat a 2.4, out of 4.0. Manychat grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Landbot
No-code chatbot and AI agent builder for websites and WhatsApp
Manychat
Instagram, WhatsApp and Messenger DM automation for creators and shops
How we grade them
| 2.0GPALandbotFair | 2.4GPAManychatFair | |
|---|---|---|
| Value for money | DStarter is $36 a month billed yearly for 500 web and Messenger chats, but that only answers people who start a chat. Messaging 1,000 customers means WhatsApp campaigns, which need Professional WA at $188 billed yearly, plus Meta's fees and Landbot's own charge per message. | BEssential is $169 a year as a US App Store purchase ($17 billed monthly), which sits in the cheaper quarter of this category. The catch: the App Store doesn't say how many contacts that covers, so we can't confirm it stretches to 1,000 customers, and Meta's WhatsApp charges come on top. |
| Free plan and trial | CA free plan with 1 seat and 100 chats a month on web chat, with the full builder. No AI chats, and WhatsApp only on a test number. There's also a 14-day trial of the paid plans with no card. | CThere's a free plan you can start with just a social handle or an email. But its contact and feature limits sit on a pricing page that turned automated readers away, so we can't say how far it gets you, and we won't credit it for more than that. |
| Features | CA strong bot builder with AI agents, A/B tests, human takeover and CRM links. But campaigns are WhatsApp only and need Professional WA, Instagram isn't a channel, and branding removal and the API wait for Professional. | CComment and story auto-replies, keyword triggers that drop links and codes into DMs, lead capture in the chat and one inbox for Instagram, TikTok, Facebook, WhatsApp and Telegram. But the listing shows no broadcasts and no integrations, so it's the DM slice of this job. |
| Ease of use | CNo App Store rating on record. The work here is building the bot itself, block by block, which templates speed up but don't skip. | C4.3 from 2,142 App Store ratings, which is fine but not great. The prebuilt automations help, though you still have to hook each one up to the right post, story or keyword. |
| Platforms and integrations | BRuns on the web, with HubSpot, Salesforce, Pipedrive, Google Sheets, Airtable, Mailchimp, Zapier and Slack. No phone or desktop app, which keeps it off an A. | BWeb, iPhone and Android, so you can answer DMs from your phone with push alerts. No desktop app, which an A needs, and the listing names no integrations at all. |
| Best for | chat-style lead capture on your website | auto-replies to Instagram comments and DMs |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Landbot and Manychat. How we grade
Price against what you get
Landbot starts at $36 a month and scores 2.3 out of 4 on features, ease of use and platforms. Manychat starts at $14.08 a month when paid by the year and scores 2.3.
They score the same, and Manychat starts $21.92 a month lower. Of the other SMS and chat marketing tools on the chart, 3 score higher than Landbot for less, and 1 scores higher than Manychat for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Landbot starts at $36 per month for up to 500 chats, billed annually ($45 monthly). Manychat starts at $169 per year as an App Store purchase ($17 billed monthly).
- Only Manychat lists iOS and Android apps.
- Landbot also covers no-code and AI support agent.
- Manychat also covers marketing automation.
At a glance
| Landbot | Manychat | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $36 per month for up to 500 chats, billed annually ($45 monthly) | $169 per year as an App Store purchase ($17 billed monthly) |
| Free plan | 1 seat and 100 chats a month on web chat, with the full builder and templates. No AI chats, no API, and WhatsApp only with a test number. | You can start free with a social handle or email; the free plan's limits are on Manychat's pricing page, which could not be read. |
| Free trial | 14-day free trial of the paid plans, no card required; the account then moves to Free | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | HELLO UMI S.L. (Landbot) | Manychat, Inc. |
| Price read from | landbot.io | apps.apple.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Landbot
- Marketing teams turning website forms into chat-style lead capture
- Businesses qualifying leads and taking bookings on WhatsApp
- Teams without developers who want to build bots themselves
Manychat
- Creators who send links or freebies when followers comment a keyword
- Small shops answering Instagram and WhatsApp DMs from one inbox
- Marketers collecting emails and phone numbers from social traffic
Worth knowing
Landbot
- WhatsApp needs Professional WA or Business. Meta's fee comes on top, plus a Landbot charge the page states as a flat 20% in one place and €0.05 per message in another.
- Chats past the plan's allowance cost $0.05 each and AI chats past it $0.10 each; the page alerts you at 80% and 90% of the allowance.
- Branding removal, webhooks, the API and CRM integrations such as HubSpot start at Professional.
- Extra seats are €25 a month in the comparison table, which gives no dollar figure; annual billing is a 12-month commitment.
Manychat
- Manychat's web pricing page and help center turned away automated readers, so plan limits and web prices could not be checked; App Store prices may differ.
- WhatsApp messages carry Meta's per-message charges on top of the plan; Manychat's own figures could not be read.
- The App Store listing names only Essential and Pro as purchases; contact allowances and any larger plans are not shown there.
Key features
Landbot
- Visual flow builder
- Drag-and-drop editor with templates for lead capture, quizzes, product finders and booking steps, with A/B testing from Starter.
- AI agents
- AI agents on every paid plan that understand intent and reply in real time, with a monthly AI-chat allowance of 100 to 500 depending on the plan.
- WhatsApp bots and campaigns
- Bots on your own WhatsApp number and segmented WhatsApp campaigns you can schedule, on Professional WA and Business.
- Human takeover
- A person can take over a chat with its full history in a shared inbox, on every plan; each person uses a seat.
- CRM and app integrations
- Mailchimp and Segment from Starter; HubSpot, Salesforce, Pipedrive, Zoho, Google Sheets, Airtable and webhooks from Professional.
Manychat
- Comment and story auto-replies
- Prebuilt automations that answer post comments, Reels replies, story mentions and DMs, so engagement turns into a conversation.
- One inbox for social DMs
- Messages from Instagram, TikTok, Facebook, WhatsApp and Telegram in one live chat, where replies can be assigned to teammates.
- Lead capture in chat
- Flows that ask for emails, phone numbers or other details inside the conversation and store them on the contact.
- Links, codes and offers
- Automations that drop affiliate links, discount codes and freebies into a DM when someone comments or replies.
- Mobile apps with tracking
- iOS and Android apps for replying on the go, with push notifications, message templates and click, open and conversion stats.
Plans
Landbot
Free$0
1 seat, 100 chats a month, web chat only, full builder and templates. No AI chats.
Starter$36
per month for up to 500 chats, billed annually ($45 monthly)
2 seats, 100 AI chats, web and Messenger bots, A/B tests, basic integrations such as Mailchimp. Extra chats cost $0.05 each.
Professional$88
per month for up to 2,500 chats, billed annually ($110 monthly)
3 seats, 300 AI chats, no Landbot branding, HubSpot, Salesforce, Pipedrive, webhooks and live chat support. Extra chats cost $0.05 each.
Professional WA$188
per month for up to 2,500 chats, billed annually ($210 monthly)
Professional plus one WhatsApp number at $100 a month, and 500 AI chats. Meta's message fees come on top.
BusinessCustom
Contract pricing for custom chat and AI volume, from 5 seats, one WhatsApp number, dedicated support and an uptime SLA.
Manychat
Free$0
Start free with a social handle or email. Its contact and feature limits could not be read on Manychat's own pages.
Essential$169
per year as an App Store purchase ($17 billed monthly)
Price as listed for the in-app purchase in the US App Store. Contact limits are not shown there.
Pro$349
per year as an App Store purchase ($39 billed monthly)
Price as listed for the in-app purchase in the US App Store. Contact limits are not shown there.
Ways to pay less
Landbot
- Annual discount
Save 20% with yearly billing
Landbot's pricing page says annual billing saves 20%: Starter is $36 a month billed yearly against $45 monthly, Professional $88 against $110.
Manychat
- Annual discount
Yearly plans cost less than 12 monthly payments
In the US App Store, Essential is $169 a year against $17 a month and Pro $349 a year against $39 a month.
