The Botsify Insider’s Guide
Everything we know about Botsify in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Botsify
The Insider’s Guide
AI agent builder sold to agencies as a whitelabel platform
Every plan, grade, refund rule and rival among SMS and chat marketing tools, read from Botsify’s own pages.
Made by Botsify · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Botsify’s own pages, its app-store listings and our grades. Every fact in it is on Botsify’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.6
GPA, above 2 of the 77 other SMS and chat marketing tools we grade
Botsify builds AI chat and voice agents that run on WhatsApp, Messenger, Instagram, Telegram, SMS, Slack and websites. Its main pitch is to agencies, which can resell the platform under their own name, domain and pricing. A done-for-you plan has Botsify's team set up and tune an agent for a single business.
To get you started, here are 8 things to know about Botsify, taken from its own pages and our grades.
The vendor builds the first agent, but you connect channels.
- 1
Best for done-for-you AI agents for a business
Botsify sells AI agents for messaging and voice, with the vendor's team building the first one, at $149 a month.
- 2
Paid plans start at $149 a month
As its pricing page puts it: $149 per month, billed monthly ($1,490 billed annually).
- 3
It runs on Web
Web.
- 4
Whitelabel agency platform
Agencies resell agents under their own brand, domain and prices, with a branded dashboard and workspaces per client.
- 5
Agent builder
A guided builder generates the system prompt from a brief, indexes uploaded files and URLs and deploys the agent.
- 6
Many channels
Agents run on Messenger, SMS, websites, Slack, WhatsApp, Instagram and Telegram.
- 7
A 1.6 GPA, above 2 of 77
That is against the other SMS and chat marketing tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Botsify you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
Botsify at a glance
- Pricing
- Paid, from $149 per month, billed monthly ($1,490 billed annually)
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Botsify
- Category
- SMS & Chat Marketing
- Our grade
- 1.6 GPA, weak
The report card
Best for done-for-you AI agents for a business
Botsify sells AI agents for messaging and voice, with the vendor's team building the first one, at $149 a month. The agency whitelabel plan has no published price, there is no free plan or trial, and chat history is kept for 3 months.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | $149 a month, the start of the dearest tenth of chat tools, where the middle is $36. |
| Free plan and trial | F | No free plan and no trial on the pages read. |
| Features | C | Agent builder, many channels, voice agents and bring-your-own-key. The plan includes build work by their team. |
| Ease of use | C | No store rating on record. The vendor builds the first agent, but you connect channels. |
| Platforms and integrations | B | Web with HubSpot, Calendly, Slack, Shopify, Gmail and Stripe. No apps are listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Botsify is for
- Fits if you want the vendor to build the first agent for you
- Works for agencies who want a whitelabel agent platform
Who it is not for
- Pricey if you are small: $149 a month, with build work included
- Skip it if you want a free plan or trial, as none is listed
- Watch out: the whitelabel plan has no published price, only a demo booking
- Watch out: 30,000 credits and 60 voice minutes a month, with overage not stated
- Watch out: chat history is kept for 3 months
Good to know
Good for
- Agencies that want to resell AI agents under their own brand
- Small businesses that prefer someone else to build their agent
- Teams already holding their own LLM keys
Worth knowing
- The agency (whitelabel) plan has no published price; the page directs buyers to book a demo.
- The only plan with a published price is Done For You Agent, and it includes build work by the vendor's team rather than a self-serve builder alone.
- Each plan includes 30,000 message credits a month and 60 voice minutes; the page does not say what overage costs.
- Chat history is kept for 3 months on the listed plans.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$149
A month to start
Botsify is a paid product, starting at $149 per month, billed monthly ($1,490 billed annually).
No free plan and no trial on the pages read.
Done For You Agent
$149
per month, billed monthly ($1,490 billed annually)
Unlimited AI agents, 30,000 credits a month (1 credit = 1 message), 60 voice minutes, onboarding and a success manager, with the team building the first agent.
Scale Agent
Custom
Multi-agent orchestration, unlimited workflows and a dedicated success manager. Sold through sales.
Read from botsify.com on Nov 13, 2026.
Ways to pay less
Annual discount
Annual Done For You plan at $1,490
The pricing page shows $149 a month or $1,490 a year for the Done For You plan.
Stated on botsify.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
AI agent builder sold to agencies as a whitelabel platform. Here is what it does, as its own site describes it, and what it covers: AI agents, no-code, AI support agent, whatsApp messaging, chatbots.
Agent builder, many channels, voice agents and bring-your-own-key.
- Whitelabel agency platform
- Agencies resell agents under their own brand, domain and prices, with a branded dashboard and workspaces per client.
- Agent builder
- A guided builder generates the system prompt from a brief, indexes uploaded files and URLs and deploys the agent.
- Many channels
- Agents run on Messenger, SMS, websites, Slack, WhatsApp, Instagram and Telegram.
- Voice agents
- The Done For You plan includes 60 minutes of voice calls a month.
- Bring your own key
- Plans list unlimited credits when you supply your own LLM API key, and MCP connections, documents and web search.
- Done-for-you setup
- Botsify's team handles strategy, automation and tuning for the buyer's first agent.
Where it runs
- Web
What it works with
- HubSpot
- Calendly
- Slack
- Shopify
- Gmail
- Stripe
Botsify is made by Botsify.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/77
Other SMS and chat marketing tools it is graded above
Botsify's GPA of 1.6 is higher than 2 of the 77 other SMS and chat marketing tools we grade, and level with 13.
It stands best on platforms and integrations (B, above 19 of 77) and worst on free plan and trial (F, above 0).
Its paid plans start at $149 a month, against a middle price of $36 for the category: 46 of the 50 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 7 tools score higher and cost less.
Each grade against the category
Every bar is all 78 SMS and chat marketing tools we grade, cut by the letter each got. Botsify’s own letter is outlined.
- DValue for moneyAbove 0 of 77
- FFree plan and trialAbove 0 of 77
- CFeaturesAbove 3 of 77
- CEase of useAbove 5 of 77
- BPlatforms and integrationsAbove 19 of 77
Price against what you get
Each dot is one of 51 SMS and chat marketing tools. Further left costs less; higher up scores better on features, ease of use and platforms. Botsify is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Botsify you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 62 of the 77 other SMS and chat marketing tools grade higher. It costs $1,788 a year.
What you could not
- An AI agent, with the models and the safeguards behind it.
- The WhatsApp Business API, which Meta opens only through approved partners.
- An AI model answering your customers from your own help articles.
- A builder that other people can use without writing code.
- A chatbot builder hooked into the messaging apps.
- It plugs into other products, HubSpot, Calendly and Slack among them.
What this rests on. Botsify’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
BotPenguin, Chatfuel, Manychat, Landbot and Chatrace
The 5 tools Botsify is most often weighed against, with where each one differs from it.
- 2.2GPA
BotPenguin
Free plan · from $29/mo
No-code chatbot builder for WhatsApp, Instagram, Messenger and web.
- BotPenguin has a free plan. Botsify does not.
- Only BotPenguin lists iOS and Android apps.
- Botsify also covers AI agents.
- 2.6GPA
Chatfuel
Free trial · from $18/mo
AI chatbots for WhatsApp, Instagram and Facebook with a usage wallet.
- Botsify also covers AI agents and no-code.
- Chatfuel also covers marketing automation and live chat.
- 2.4GPA
Manychat
Free plan · from $169/yr
Instagram, WhatsApp and Messenger DM automation for creators and shops.
- Manychat has a free plan. Botsify does not.
- Only Manychat lists iOS and Android apps.
- Botsify also covers AI agents, no-code and AI support agent.
- 2.0GPA
Landbot
Free plan · from $36/mo
No-code chatbot and AI agent builder for websites and WhatsApp.
- Landbot has a free plan. Botsify does not.
- Botsify also covers AI agents.
- Landbot also covers live chat.
- 2.2GPA
Chatrace
Free trial · from $39/mo
AI chatbot and inbox for Messenger, Instagram and WhatsApp.
- Botsify also covers AI agents.
- Chatrace also covers shared inbox, marketing automation and sMS marketing.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Botsify free?
No. Botsify is a paid product, starting at $149 per month, billed monthly ($1,490 billed annually).
How much does Botsify cost?
Botsify lists 2 plans. Done For You Agent: $149 per month, billed monthly ($1,490 billed annually).
What platforms does Botsify work on?
Botsify is available on Web.
Does Botsify offer any discounts?
Botsify publicly lists the following: Annual Done For You plan at $1,490.
Does Botsify have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Botsify is listed for Web.
Does Botsify have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Botsify is listed for Web.
Is Botsify open source?
Botsify is not described as open source on its own site, as read on Nov 13, 2026.
What does Botsify integrate with?
Botsify's listing names HubSpot, Calendly, Slack, Shopify, Gmail and Stripe.
Who makes Botsify?
Botsify is made by a company of the same name.
What are the alternatives to Botsify?
The closest alternatives to Botsify in our directory are BotPenguin, Chatfuel, Manychat, Landbot and Chatrace.
How does Botsify compare with other SMS and chat marketing tools?
Botsify's GPA of 1.6 is higher than 2 of the 77 other SMS and chat marketing tools we grade, and level with 13.
Is Botsify good value for money?
ToolGPA grades Botsify D for value for money. Its paid plans start at $149 a month, against a middle price of $36 for the category: 46 of the 50 others that charge start lower.
Could I make my own version of Botsify?
To replace Botsify you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from Botsify’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Botsify's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Botsify. Prices change, so check botsify.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Botsify, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/botsify
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Botsify: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/botsify
Know someone choosing between SMS and chat marketing tools?
Send them this guide: toolgpa.com/tools/botsify/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SMS and chat marketing tools after Botsify, each with an Insider's Guide of its own.
- SMS & Chat Marketing Insider's GuideEvery one of the 78 SMS and chat marketing tools we grade, compared
- Chatfuel Insider's GuideAI chatbots for WhatsApp, Instagram and Facebook with a usage wallet2.6 GPA
- Interakt Insider's GuideWhatsApp and Instagram marketing, inbox and chatbots for Indian brands2.6 GPA
- AiSensy Insider's GuideWhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Botsify’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Botsify is a trademark of its owner, and this guide is not made, paid for or approved by Botsify. Prices and plans change: check botsify.com before you buy.