The Attentive Insider’s Guide
Everything we know about Attentive in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Attentive
The Insider’s Guide
SMS, email, RCS and push marketing for retail brands, sold by quote
Every plan, grade, refund rule and rival among SMS and chat marketing tools, read from Attentive’s own pages.
Made by Attentive Mobile Inc. · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Attentive’s own pages, its app-store listings and our grades. Every fact in it is on Attentive’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 0 of the 14 other SMS and chat marketing tools we grade
Attentive is a text and email marketing platform aimed at retail, ecommerce, food, travel and fitness brands. It collects subscribers with two-tap sign-up forms, sends SMS, MMS, RCS, email and push campaigns and automated journeys, and offers AI tools for segments, send times and sign-ups. It sells only through its sales team, with plans built around message volume, list size and channels.
To get you started, here are 7 things to know about Attentive, taken from its own pages and our grades.
You can't just sign up: it starts with a demo and a quote, and then there are sign-up units, journeys and channels to set up.
- 1
Best for text and email marketing for big retail brands
It's a big-brand service: there are no prices to read, no free plan and no self-serve trial, and everything starts with a sales call.
- 2
It runs on Web
Web.
- 3
Two-tap sign-up
Sign-up units on the website that collect phone numbers and emails, with Attentive's patented two-tap flow on mobile.
- 4
SMS, MMS and RCS
Text campaigns with images, and RCS messages that show a branded, media-rich profile on supported phones.
- 5
Email and push
Email campaigns and triggered emails sent from the same platform, plus push notifications, sold as channel packages.
- 6
A 2.0 GPA, above 0 of 14
That is against the other SMS and chat marketing tools we grade, on value, the free plan, features, ease of use and platforms.
- 7
Keep it
To replace Attentive you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one.
Attentive at a glance
- Pricing
- Paid
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Attentive Mobile Inc., since 2016
- Category
- SMS & Chat Marketing
- Our grade
- 2.0 GPA, fair
The report card
Best for text and email marketing for big retail brands
Attentive runs text, email, RCS and push marketing for retail brands, with two-tap sign-up forms, ready-made journeys and AI tools for segments and send times. It's a big-brand service: there are no prices to read, no free plan and no self-serve trial, and everything starts with a sales call.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No prices are published at all: every plan is quoted after a demo, based on messages sent, list size, channels and AI tools. So there's no figure for 1,000 customers, and with nothing to compare it sits at C. AI Pro, AI Grow and AI Journeys cost extra on top. |
| Free plan and trial | F | Nothing free: no free plan and no self-serve trial. Sign-up goes through the sales team. |
| Features | B | The whole text-marketing job and more: SMS, MMS, RCS, email and push, two-tap sign-up on mobile, journeys for welcome, cart and back in stock, A/B tests, campaign reports and AI tools that write copy and pick segments and send times. |
| Ease of use | C | No App Store rating on record. You can't just sign up: it starts with a demo and a quote, and then there are sign-up units, journeys and channels to set up. |
| Platforms and integrations | B | Web, with more than 100 integrations including Shopify, Salesforce, BigCommerce, Zendesk and Snowflake, plus APIs, and texts to customers in 20 or more countries. No desktop or phone app, which an A needs. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Attentive is for
- Great if you're a large retail brand with big text and email lists
- Handy when you want SMS and email run by one vendor, with strategy help
- Good for brands texting customers in the US and other countries
Who it is not for
- Skip it if you want to see a price before talking to sales, as none is published
- Not for you if you're a small shop that wants to sign up and start today
- Skip it if your customers would rather chat on WhatsApp or Instagram, which aren't among its channels
Good to know
Good for
- Retail and ecommerce brands with large text and email lists
- Teams that want SMS and email run by one vendor with strategy support
- Brands sending marketing texts in the US and other countries
Worth knowing
- No prices are published: every plan is quoted after a demo, based on messages sent, list size, channels and AI tools.
- AI Pro and AI Grow cost a flat monthly fee and AI Journeys is charged per click, on top of the messaging plan; the amounts are not shown.
- There is no free plan or self-serve trial; sign-up goes through the sales team.
- Messages can reach customers in 20 or more countries, as the site states.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Attentive's current pricing could not be confirmed from its own site.
No prices are published at all: every plan is quoted after a demo, based on messages sent, list size, channels and AI tools.
We could not confirm Attentive’s current prices from its own site, so this guide lists no plans. attentive.com has them.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
SMS, email, RCS and push marketing for retail brands, sold by quote. Here is what it does, as its own site describes it, and what it covers: public API, AI features, marketing automation, email campaigns, sMS marketing, popups.
No desktop or phone app, which an A needs.
- Two-tap sign-up
- Sign-up units on the website that collect phone numbers and emails, with Attentive's patented two-tap flow on mobile.
- SMS, MMS and RCS
- Text campaigns with images, and RCS messages that show a branded, media-rich profile on supported phones.
- Email and push
- Email campaigns and triggered emails sent from the same platform, plus push notifications, sold as channel packages.
- Cross-channel journeys
- Pre-built journeys for welcome, cart abandonment, back in stock and price drops, with A/B testing and campaign and segment reports.
- AI tools
- AI Essentials writes copy on every plan; AI Pro, AI Grow and AI Journeys handle segments, send times, sign-up pages and one-to-one journeys.
- Integrations and API
- More than 100 pre-built integrations, including Shopify, Salesforce, BigCommerce and Snowflake, and APIs for custom work.
Where it runs
- Web
What it works with
- Shopify
- Salesforce
- BigCommerce
- Zendesk
- Recharge
- Segment
- Snowflake
- AfterShip
Attentive is made by Attentive Mobile Inc., and has been around since 2016.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
0/14
Other SMS and chat marketing tools it is graded above
Attentive's GPA of 2.0 is higher than 0 of the 14 other SMS and chat marketing tools we grade, and level with 1.
It stands best on features (B, above 9 of 14) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 15 SMS and chat marketing tools we grade, cut by the letter each got. Attentive’s own letter is outlined.
- CValue for moneyAbove 3 of 14
- FFree plan and trialAbove 0 of 14
- BFeaturesAbove 9 of 14
- CEase of useAbove 0 of 14
- BPlatforms and integrationsAbove 1 of 14
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Attentive you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 13 of the 14 other SMS and chat marketing tools grade higher.
What you could make
- Popups: an app builder makes this well.
What you could not
- Texts to thousands of numbers, registered with the carriers.
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- It plugs into other products, Shopify, Salesforce and BigCommerce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Attentive’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Postscript, Klaviyo, SimpleTexting, Omnisend and EZ Texting
The 5 tools Attentive is most often weighed against, with where each one differs from it.
- 2.2GPA
Postscript
Free trial · from $49/mo
SMS and RCS marketing for Shopify stores, billed per message sent.
- Attentive also covers email campaigns.
- 2.4GPA
Klaviyo
Free plan · from $20/mo
Email, text and push marketing built on online-store customer data.
- Klaviyo has a free plan. Attentive does not.
- Attentive also covers sMS marketing and popups.
- Klaviyo also covers forms and reports.
- 2.4GPA
SimpleTexting
Free trial · from $23.20/mo
SMS marketing and two-way texting priced by monthly message credits.
- Only SimpleTexting lists iOS and Android apps.
- Attentive also covers email campaigns and popups.
- SimpleTexting also covers forms and business texting.
- 2.4GPA
Omnisend
Free plan · from $16/mo
Email, SMS and push marketing for online stores, priced by contacts.
- Omnisend has a free plan. Attentive does not.
- Attentive also covers sMS marketing and popups.
- Omnisend also covers forms and reports.
- 2.2GPA
EZ Texting
Free trial · from $20/mo
SMS, MMS and RCS marketing for US and Canadian businesses.
- Only EZ Texting lists iOS and Android apps.
- Attentive also covers email campaigns and popups.
- EZ Texting also covers business texting and qR codes.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
11
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Attentive free?
No. Attentive is a paid product.
What platforms does Attentive work on?
Attentive is available on Web.
Does Attentive have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Attentive is listed for Web.
Does Attentive have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Attentive is listed for Web.
Is Attentive open source?
Attentive is not described as open source on its own site, as read on Oct 18, 2026.
Does Attentive have an API?
Yes. Attentive offers a public API, according to its own site.
What does Attentive integrate with?
Attentive's listing names Shopify, Salesforce, BigCommerce, Zendesk, Recharge, Segment, Snowflake and AfterShip.
Who makes Attentive?
Attentive is made by Attentive Mobile Inc. It dates from 2016.
What are the alternatives to Attentive?
The closest alternatives to Attentive in our directory are Postscript, Klaviyo, SimpleTexting, Omnisend and EZ Texting.
How does Attentive compare with other SMS and chat marketing tools?
Attentive's GPA of 2.0 is higher than 0 of the 14 other SMS and chat marketing tools we grade, and level with 1.
Could I make my own version of Attentive?
To replace Attentive you would be making texts to thousands of numbers, registered with the carriers.
Where this guide comes from
The prices, plans, platforms and features were read from Attentive’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Attentive's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Attentive Mobile Inc. Prices change, so check attentive.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Attentive, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/attentive
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Attentive: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/attentive
Know someone choosing between SMS and chat marketing tools?
Send them this guide: toolgpa.com/tools/attentive/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SMS and chat marketing tools after Attentive, each with an Insider's Guide of its own.
- SMS & Chat Marketing Insider's GuideEvery one of the 15 SMS and chat marketing tools we grade, compared
- Chatfuel Insider's GuideAI chatbots for WhatsApp, Instagram and Facebook with a usage wallet2.6 GPA
- Interakt Insider's GuideWhatsApp and Instagram marketing, inbox and chatbots for Indian brands2.6 GPA
- AiSensy Insider's GuideWhatsApp API for broadcasts, retargeting and click-to-WhatsApp ads2.4 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Attentive’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Attentive is a trademark of its owner, and this guide is not made, paid for or approved by Attentive Mobile Inc. Prices and plans change: check attentive.com before you buy.