Cellcast review (2026): is the free plan enough?
Australian SMS and MMS on prepaid credits, plus monthly Infinity plans
Black Friday: is there a Cellcast sale?
Cellcast report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for Australian SMS on prepaid credits
Cellcast sells Australian SMS and MMS on prepaid credits, with monthly Infinity plans that add a chat inbox and AI replies. But the plans start at A$87 a month, a dedicated number costs extra, and AI agents only come on the A$587 plan.
Who Cellcast is for
- Fits if you're an Australian business that wants texts with an inbox and review requests
- Works for a shop that sends rarely and wants credits that never expire
Who Cellcast is not for
- Pricey if you want the AI agents, which start at A$587 a month
- Watch out: prices are in Australian dollars and leave out GST
- Not for you if you need a dedicated number included, since that is a paid add-on
- Tight if you want a free trial, as only the empty pay-as-you-go account is free
Why Cellcast gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyPay as you go from A$0.028 an SMS, and Infinity from A$87 a month for 500 credits, rising to A$159 and A$587. Prices exclude GST, and credits past the allowance are billed by use.
- FFree plan and trialThe pay-as-you-go account costs A$0 a month, but you buy credits to send anything. No free credits or trial are on the pricing page.
- CFeaturesBulk SMS and MMS, a two-way inbox, review requests, API, email to SMS and 2FA. AI agents need Advanced, and call recording and IVR sit on higher plans.
- CEase of useNo store rating on record. There are accounts to connect and a plan to pick, but the basics are quick.
- BPlatforms and integrationsWeb, with Zapier, HubSpot, Mailchimp, Salesforce, WooCommerce and Shopify listed.
What these grades rest on. Graded from this listing, whose facts were read from Cellcast's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/cellcast#review"><img src="https://toolgpa.com/badge/cellcast.svg" alt="Cellcast: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Cellcast stands among SMS and chat marketing tools
Cellcast's GPA of 1.8 is higher than 16 of the 77 other SMS and chat marketing tools we grade, and level with 10.
It stands best on platforms and integrations (B, above 19 of 77) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 78 SMS and chat marketing tools we grade, cut by the letter each got. Cellcast’s own letter is outlined.
- CValue for moneyAbove 15 of 77, level with 50
- FFree plan and trialAbove 0 of 77, level with 23
- CFeaturesAbove 3 of 77, level with 61
- CEase of useAbove 5 of 77, level with 70
- BPlatforms and integrationsAbove 19 of 77, level with 58
Keep Cellcast, or make your own?
Keep it
To replace Cellcast you would be making texts to thousands of numbers, registered with the carriers. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 51 of the 77 other SMS and chat marketing tools grade higher.
What you could make
- Review collection: an app builder makes this well.
What you could not
- Texts to thousands of numbers, registered with the carriers.
- Texts from a business number, registered with the carriers.
- A chat box on your site that reaches you the moment a customer types.
- It plugs into other products, Zapier, HubSpot and Mailchimp among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Cellcast’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Cellcast?
Cellcast is an Australian business messaging provider. Customers can buy prepaid SMS and MMS credits with no subscription, or take a monthly Infinity plan that adds a shared inbox, review requests, email marketing and AI agents. The company describes itself as Australian owned and independently operated.
Worth knowing
- All prices are in Australian dollars and exclude GST.
- Credits above the monthly allowance on Infinity plans are billed by usage.
- A dedicated number is a paid add-on, and call recording and IVR are limited to higher plans.
- MMS bundles are listed at A$0.28 to A$0.34 a message, with a lower sale price shown beside each.
Key features
- Bulk SMS and MMS
- Send single or bulk messages from shared numbers, a business name or a dedicated number.
- Two-way inbox
- Replies are free and land in one inbox; Infinity plans add live chat and AI-drafted replies.
- Review requests
- Review templates, flows and automatic triggers are listed on every Infinity plan, with Google Business Profile on Pro.
- API, email to SMS and 2FA
- Send from your own software, by email, or as one-time codes.
- AI agents on Advanced
- Lead, sales, booking, support and reputation agents sit on the top Infinity plan.
Cellcast pricing
As of Nov 13, 2026, Cellcast has a free plan, and paid plans start at A$87 per month for Infinity Essential; pay as you go from A$0.028 per SMS.
- Starts at
- A$87 per month for Infinity Essential; pay as you go from A$0.028 per SMS
- Free plan
- Pay-as-you-go account at A$0 a month: you buy credits for SMS and MMS and get two-way replies, delivery reports, API and email to SMS.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Pay as you go | A$0per month, credits bought as needed | SMS from A$0.028 on a 100K bundle, A$0.047 for 10 credits. Credits never expire; replies are free. |
| Infinity Essential | A$87per month, with 500 SMS credits | Adds live chat, AI replies and contact summaries, multi-location and up to 10 digital business cards. |
| Infinity Pro | A$159per month, with 2,000 SMS credits | Adds email marketing and a Google Business Profile connection; up to 20 business cards. |
| Infinity Advanced | A$587per month, with 4,000 SMS credits | Adds AI lead, sales, booking, support and reputation agents, smart campaigns and lead routing. |
Read from infinity.cellcast.com on Nov 13, 2026. Prices change, so confirm with Cellcast before you buy.
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Common questions
Does Cellcast have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Cellcast is listed for Web.
Does Cellcast have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Cellcast is listed for Web.
Is Cellcast open source?
Cellcast is not described as open source on its own site, as read on Nov 13, 2026.
Does Cellcast have an API?
Yes. Cellcast offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.