Cellcast vs ClickSend (2026): which should you pick?
As of Nov 13, 2026, Cellcast and ClickSend share a 1.8 GPA, and only Cellcast has a free plan.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Cellcast grades higher on platforms. ClickSend grades higher on the free plan. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Cellcast
Australian SMS and MMS on prepaid credits, plus monthly Infinity plans
ClickSend
Prepaid SMS and MMS sending by app, API or email, with no monthly fee
Which one is for you
Pick Cellcast if
- Fits if you're an Australian business that wants texts with an inbox and review requests
- Works for a shop that sends rarely and wants credits that never expire
Look elsewhere if
- Pricey if you want the AI agents, which start at A$587 a month
- Watch out: prices are in Australian dollars and leave out GST
- Not for you if you need a dedicated number included, since that is a paid add-on
- Tight if you want a free trial, as only the empty pay-as-you-go account is free
Pick ClickSend if
- Fits if you send occasional SMS and want no monthly fee
- Works for developers who want an SMS API on prepaid credit
Look elsewhere if
- Pricey if you send little: $20 buys about 48 US messages
- Skip it if you want one clear price, because the per-SMS rate depends on the size of each top-up
- Watch out: carrier fees apply on top of the per-message rates, and prices exclude taxes
- Watch out: a US toll-free number is $3.44 a month, and a dedicated shortcode $996.73 a month plus a setup fee
- Watch out: the page defaulted to Malaysia, so the figures here are the US view
How we grade them
| 1.8GPACellcastWeak | 1.8GPAClickSendWeak | |
|---|---|---|
| Value for money | CPay as you go from A$0.028 an SMS, and Infinity from A$87 a month for 500 credits, rising to A$159 and A$587. Prices exclude GST, and credits past the allowance are billed by use. | CNo subscription: a $20 minimum top-up and $0.0281 per US SMS, falling with bigger top-ups. The category's figures leave this pay-per-message price out, so it is graded at the middle. |
| Free plan and trial | FThe pay-as-you-go account costs A$0 a month, but you buy credits to send anything. No free credits or trial are on the pricing page. | DA free trial is offered but its terms are not stated on the pricing page. No free plan. |
| Features | CBulk SMS and MMS, a two-way inbox, review requests, API, email to SMS and 2FA. AI agents need Advanced, and call recording and IVR sit on higher plans. | CIt does SMS and MMS, two-way texting, an API, email to SMS and contact segments, and does that job fully. It is a smaller job than a full chat marketing platform. |
| Ease of use | CNo store rating on record. There are accounts to connect and a plan to pick, but the basics are quick. | CNo store rating on record. You top up credit, add numbers and wire the API. |
| Platforms and integrations | BWeb, with Zapier, HubSpot, Mailchimp, Salesforce, WooCommerce and Shopify listed. | CWeb only, plus an API and email to SMS. No integrations are listed. |
| Best for | Australian SMS on prepaid credits | prepaid SMS with no monthly fee |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Cellcast and ClickSend. How we grade
Where they differ
- Cellcast also covers live chat and review collection.
At a glance
| Cellcast | ClickSend | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | A$87 per month for Infinity Essential; pay as you go from A$0.028 per SMS | $20 minimum top-up, then $0.0281 per SMS in the US |
| Free plan | Pay-as-you-go account at A$0 a month: you buy credits for SMS and MMS and get two-way replies, delivery reports, API and email to SMS. | None |
| Free trial | None listed | Free trial offered ('Start free trial'); its terms are not stated on the pricing page. |
| Web | ||
| Made by | Cellcast | ClickSend |
| Price read from | infinity.cellcast.com | clicksend.com |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Cellcast
- All prices are in Australian dollars and exclude GST.
- Credits above the monthly allowance on Infinity plans are billed by usage.
- A dedicated number is a paid add-on, and call recording and IVR are limited to higher plans.
- MMS bundles are listed at A$0.28 to A$0.34 a message, with a lower sale price shown beside each.
ClickSend
- There is no subscription tier. The price per SMS depends on how much credit you add in one top-up.
- Additional carrier fees apply on top of the per-message rates, and prices exclude taxes.
- A US toll-free number costs $3.44 a month, and a dedicated shortcode $996.73 a month plus a $996.73 setup fee.
- The page redirects by country and showed Malaysia by default; the figures here are the United States view, shown in USD.
Key features
Cellcast
- Bulk SMS and MMS
- Send single or bulk messages from shared numbers, a business name or a dedicated number.
- Two-way inbox
- Replies are free and land in one inbox; Infinity plans add live chat and AI-drafted replies.
- Review requests
- Review templates, flows and automatic triggers are listed on every Infinity plan, with Google Business Profile on Pro.
- API, email to SMS and 2FA
- Send from your own software, by email, or as one-time codes.
- AI agents on Advanced
- Lead, sales, booking, support and reputation agents sit on the top Infinity plan.
ClickSend
- Bulk and two-way SMS
- Send one-off or scheduled texts to contact lists and read replies in the same account. Inbound messages are free.
- SMS API and email to SMS
- Trigger messages from a website or app through the API, or by emailing a gateway address.
- MMS and RCS
- Add pictures, animation or audio to messages. MMS in the US is listed at $0.0364 per message.
- Contact segmenting
- Split contact lists into segments before a send.
- Unlimited users
- The pricing page says there are no extra seat charges.
- Other channels on one balance
- The same credit also pays for voice calls, email, fax and postal letters.
Plans
Cellcast
Pay as you goA$0
per month, credits bought as needed
SMS from A$0.028 on a 100K bundle, A$0.047 for 10 credits. Credits never expire; replies are free.
Infinity EssentialA$87
per month, with 500 SMS credits
Adds live chat, AI replies and contact summaries, multi-location and up to 10 digital business cards.
Infinity ProA$159
per month, with 2,000 SMS credits
Adds email marketing and a Google Business Profile connection; up to 20 business cards.
Infinity AdvancedA$587
per month, with 4,000 SMS credits
Adds AI lead, sales, booking, support and reputation agents, smart campaigns and lead routing.
ClickSend
Boost$20
one-time top-up, used as you go
$0.0281 per US SMS when you top up from $20 (about 48 messages).
Growth$100
one-time top-up, used as you go
$0.0200 per US SMS when you top up from $100 (about 266 messages).
Scale$1,000
one-time top-up, used as you go
$0.0129 per US SMS when you top up from $1,000 (about 2,977 messages).
Enterprise$2,000
one-time top-up, used as you go
$0.0092 per US SMS when you top up from $2,000 (about 6,138 messages).
Ways to pay less
Cellcast
No public discounts listed.
ClickSend
- Other savings
25% bonus credit on the first top-up
The pricing page advertises a new-customer promotion of 25% extra credit on a first top-up; terms and conditions apply.
Common questions
Which is cheaper, Cellcast or ClickSend?
As of Nov 13, 2026, Cellcast starts at A$87 per month for Infinity Essential; pay as you go from A$0.028 per SMS, and ClickSend starts at $20 minimum top-up, then $0.0281 per SMS in the US.
Which has a free plan, Cellcast or ClickSend?
As of Nov 13, 2026, only Cellcast has a free plan. ClickSend does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.