Cellcast vs SMSGlobal (2026): which should you pick?
As of Nov 13, 2026, Cellcast grades higher than SMSGlobal: 1.8 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Cellcast grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Cellcast
Australian SMS and MMS on prepaid credits, plus monthly Infinity plans
Which one is for you
Pick Cellcast if
- Fits if you're an Australian business that wants texts with an inbox and review requests
- Works for a shop that sends rarely and wants credits that never expire
Look elsewhere if
- Pricey if you want the AI agents, which start at A$587 a month
- Watch out: prices are in Australian dollars and leave out GST
- Not for you if you need a dedicated number included, since that is a paid add-on
- Tight if you want a free trial, as only the empty pay-as-you-go account is free
Pick SMSGlobal if
- Fits if you send reminders and alerts across several regions and want to pay as you go
- Works for Australian firms that want their data kept in Australia
Look elsewhere if
- Not for you if you want a price list you can read, as the rates sit behind a script
- Watch out: the default rate is in Australian dollars and leaves out GST
- Skip it if you need to know what WhatsApp and voice cost, because the SMS page doesn't say
- Tight if you expect a trial, since only an empty prepaid account is free
How we grade them
| 1.8GPACellcastWeak | 1.6GPASMSGlobalWeak | |
|---|---|---|
| Value for money | CPay as you go from A$0.028 an SMS, and Infinity from A$87 a month for 500 credits, rising to A$159 and A$587. Prices exclude GST, and credits past the allowance are billed by use. | CNo plan price is recorded. Rates are by country and by volume, and the default view is in Australian dollars before GST. |
| Free plan and trial | FThe pay-as-you-go account costs A$0 a month, but you buy credits to send anything. No free credits or trial are on the pricing page. | FAccounts are free to open and prepaid, but no free credits or trial are listed, so you pay to send. |
| Features | CBulk SMS and MMS, a two-way inbox, review requests, API, email to SMS and 2FA. AI agents need Advanced, and call recording and IVR sit on higher plans. | CBulk campaigns, two-way and MMS, email to SMS, one-time passwords, virtual numbers and an SMS gateway. WhatsApp and voice are listed as new. |
| Ease of use | CNo store rating on record. There are accounts to connect and a plan to pick, but the basics are quick. | CNo store rating on record. The web account is straightforward, and the gateway and API need developer work. |
| Platforms and integrations | BWeb, with Zapier, HubSpot, Mailchimp, Salesforce, WooCommerce and Shopify listed. | CWeb only, with an API and SDK libraries but no integrations list. |
| Best for | Australian SMS on prepaid credits | pay-as-you-go SMS with Australian data hosting |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Cellcast and SMSGlobal. How we grade
Where they differ
- Cellcast also covers live chat and review collection.
- SMSGlobal also covers whatsApp messaging.
At a glance
| Cellcast | SMSGlobal | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | A$87 per month for Infinity Essential; pay as you go from A$0.028 per SMS | Not published |
| Free plan | Pay-as-you-go account at A$0 a month: you buy credits for SMS and MMS and get two-way replies, delivery reports, API and email to SMS. | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Cellcast | SMSGlobal |
| Price read from | infinity.cellcast.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Cellcast
- All prices are in Australian dollars and exclude GST.
- Credits above the monthly allowance on Infinity plans are billed by usage.
- A dedicated number is a paid add-on, and call recording and IVR are limited to higher plans.
- MMS bundles are listed at A$0.28 to A$0.34 a message, with a lower sale price shown beside each.
SMSGlobal
- The pricing page shows rates by country and by single-transaction volume, loaded by script; the tier table could not be read, so no plan prices are recorded.
- The default view shows an Australian-dollar rate that excludes GST; US, UK, Canada and NZ are separate views.
- WhatsApp and voice are listed as new products, and their prices are not on the SMS pricing page.
Key features
Cellcast
- Bulk SMS and MMS
- Send single or bulk messages from shared numbers, a business name or a dedicated number.
- Two-way inbox
- Replies are free and land in one inbox; Infinity plans add live chat and AI-drafted replies.
- Review requests
- Review templates, flows and automatic triggers are listed on every Infinity plan, with Google Business Profile on Pro.
- API, email to SMS and 2FA
- Send from your own software, by email, or as one-time codes.
- AI agents on Advanced
- Lead, sales, booking, support and reputation agents sit on the top Infinity plan.
SMSGlobal
- Bulk SMS campaigns
- Scheduling, merge and upload sending, templates, keyword responses and opt-out management are listed.
- Two-way and MMS
- Customers can reply to messages, and MMS access is listed in the toolkit.
- Email to SMS and OTP
- Messages can be triggered from email, and one-time password sending is offered as a product.
- Virtual numbers and sender IDs
- Virtual numbers and sender ID registration are sold, along with an A2P 10DLC number for the US.
- SMS gateway and API
- The MXT gateway, a developer hub, API references and SDK libraries are published.
Plans
Cellcast
Pay as you goA$0
per month, credits bought as needed
SMS from A$0.028 on a 100K bundle, A$0.047 for 10 credits. Credits never expire; replies are free.
Infinity EssentialA$87
per month, with 500 SMS credits
Adds live chat, AI replies and contact summaries, multi-location and up to 10 digital business cards.
Infinity ProA$159
per month, with 2,000 SMS credits
Adds email marketing and a Google Business Profile connection; up to 20 business cards.
Infinity AdvancedA$587
per month, with 4,000 SMS credits
Adds AI lead, sales, booking, support and reputation agents, smart campaigns and lead routing.
SMSGlobal
Pricing could not be confirmed. See smsglobal.com.
Common questions
Which is cheaper, Cellcast or SMSGlobal?
As of Nov 13, 2026, Cellcast starts at A$87 per month for Infinity Essential; pay as you go from A$0.028 per SMS, and SMSGlobal has no price we could confirm.
Which has a free plan, Cellcast or SMSGlobal?
As of Nov 13, 2026, only Cellcast has a free plan. SMSGlobal does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.