Cellcast vs Mobile Message (2026): which should you pick?
As of Nov 13, 2026, Mobile Message grades higher than Cellcast: 2.0 against 1.8 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
Cellcast grades higher on platforms. Mobile Message grades higher on the free plan. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Cellcast
Australian SMS and MMS on prepaid credits, plus monthly Infinity plans
Mobile Message
Prepaid bulk SMS for Australian businesses, with API and email to SMS
Which one is for you
Pick Cellcast if
- Fits if you're an Australian business that wants texts with an inbox and review requests
- Works for a shop that sends rarely and wants credits that never expire
Look elsewhere if
- Pricey if you want the AI agents, which start at A$587 a month
- Watch out: prices are in Australian dollars and leave out GST
- Not for you if you need a dedicated number included, since that is a paid add-on
- Tight if you want a free trial, as only the empty pay-as-you-go account is free
Pick Mobile Message if
- Fits if you're an Australian business that sends texts and wants no subscription
- Works for a small shop that wants a dedicated number without paying for it
Look elsewhere if
- Not for you if you send outside Australia, because the pages don't say it covers other countries
- Watch out: the 1.6 cent first-purchase rate lasts 30 days from signup
- Skip it if you want a chatbot or inbox, as this is sending only
- Tight if you need to pay in US dollars, since all prices are Australian and exclude GST
How we grade them
| 1.8GPACellcastWeak | 2.0GPAMobile MessageFair | |
|---|---|---|
| Value for money | CPay as you go from A$0.028 an SMS, and Infinity from A$87 a month for 500 credits, rising to A$159 and A$587. Prices exclude GST, and credits past the allowance are billed by use. | CA$20 buys 500 credits at 4 cents a text, falling to 2 cents at 1,000,000. The 1.6 cent first-purchase rate lasts 30 days, and prices exclude GST. There's no monthly fee, so it sits in the middle. |
| Free plan and trial | FThe pay-as-you-go account costs A$0 a month, but you buy credits to send anything. No free credits or trial are on the pricing page. | C50 free SMS credits on sign-up, no card shown. That's a few texts, not a plan. |
| Features | CBulk SMS and MMS, a two-way inbox, review requests, API, email to SMS and 2FA. AI agents need Advanced, and call recording and IVR sit on higher plans. | CBulk SMS, an API and gateway, email to SMS, a free dedicated number and auto top-up. It does the sending job and little else. |
| Ease of use | CNo store rating on record. There are accounts to connect and a plan to pick, but the basics are quick. | CNo store rating on record. You top up, send from the web, or wire up the API. |
| Platforms and integrations | BWeb, with Zapier, HubSpot, Mailchimp, Salesforce, WooCommerce and Shopify listed. | CWeb only, with an API but no integrations listed. |
| Best for | Australian SMS on prepaid credits | cheap prepaid texts for Australian businesses |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Cellcast and Mobile Message. How we grade
Where they differ
- Cellcast also covers live chat and review collection.
- Mobile Message also covers workflow automation.
At a glance
| Cellcast | Mobile Message | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | A$87 per month for Infinity Essential; pay as you go from A$0.028 per SMS | A$20 for 500 credits, prepaid, at 4 cents per SMS |
| Free plan | Pay-as-you-go account at A$0 a month: you buy credits for SMS and MMS and get two-way replies, delivery reports, API and email to SMS. | None |
| Free trial | None listed | 50 free SMS credits when you sign up. |
| Web | ||
| Made by | Cellcast | Mobile Message |
| Price read from | infinity.cellcast.com | mobilemessage.com.au |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
Cellcast
- All prices are in Australian dollars and exclude GST.
- Credits above the monthly allowance on Infinity plans are billed by usage.
- A dedicated number is a paid add-on, and call recording and IVR are limited to higher plans.
- MMS bundles are listed at A$0.28 to A$0.34 a message, with a lower sale price shown beside each.
Mobile Message
- Prices are in Australian dollars and exclude GST.
- A credit covers one SMS up to 160 characters; longer messages use additional credits.
- The 1.6 cent first-purchase rate lasts 30 days from signup.
- The company positions itself on Australian delivery; the pages do not say it covers other countries.
Key features
Cellcast
- Bulk SMS and MMS
- Send single or bulk messages from shared numbers, a business name or a dedicated number.
- Two-way inbox
- Replies are free and land in one inbox; Infinity plans add live chat and AI-drafted replies.
- Review requests
- Review templates, flows and automatic triggers are listed on every Infinity plan, with Google Business Profile on Pro.
- API, email to SMS and 2FA
- Send from your own software, by email, or as one-time codes.
- AI agents on Advanced
- Lead, sales, booking, support and reputation agents sit on the top Infinity plan.
Mobile Message
- Bulk SMS and marketing
- Send campaigns to contact lists, with scheduling and contact import.
- SMS API and gateway
- Connect websites and software to send and receive messages through the API.
- Email to SMS
- Trigger texts from an email, useful for order alerts and similar notifications.
- Free dedicated number
- A free dedicated virtual number is listed with the account.
- Auto top-up
- Credits refill automatically when the balance runs low, and it can be switched off any time.
Plans
Cellcast
Pay as you goA$0
per month, credits bought as needed
SMS from A$0.028 on a 100K bundle, A$0.047 for 10 credits. Credits never expire; replies are free.
Infinity EssentialA$87
per month, with 500 SMS credits
Adds live chat, AI replies and contact summaries, multi-location and up to 10 digital business cards.
Infinity ProA$159
per month, with 2,000 SMS credits
Adds email marketing and a Google Business Profile connection; up to 20 business cards.
Infinity AdvancedA$587
per month, with 4,000 SMS credits
Adds AI lead, sales, booking, support and reputation agents, smart campaigns and lead routing.
Mobile Message
500 creditsA$20
prepaid, never expires, at 4 cents per credit
Minimum purchase. The first purchase is 1.6 cents a credit for 30 days after signup.
10,000 creditsA$300
prepaid, never expires, at 3 cents per credit
Marked Best Seller. The first purchase is 1.6 cents a credit, which is A$160.
1,000,000 creditsA$20,000
prepaid, never expires, at 2 cents per credit
Largest tier shown; first-purchase pricing of 1.6 cents also applies at any volume.
Ways to pay less
Cellcast
No public discounts listed.
Mobile Message
- Other savings
1.6 cents per SMS on a first purchase
New accounts pay 1.6 cents a credit at any volume on their first purchase, available for 30 days after signup.
Common questions
Which is cheaper, Cellcast or Mobile Message?
As of Nov 13, 2026, Cellcast starts at A$87 per month for Infinity Essential; pay as you go from A$0.028 per SMS, and Mobile Message starts at A$20 for 500 credits, prepaid, at 4 cents per SMS.
Which has a free plan, Cellcast or Mobile Message?
As of Nov 13, 2026, only Cellcast has a free plan. Mobile Message does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.