MessageMedia (now Sinch Engage) vs SMSGlobal (2026): which should you pick?

Pick MessageMedia (now Sinch Engage) if

• Fits if a business sends SMS campaigns to its customers
• Works for shops on Shopify or a CRM such as HubSpot

Look elsewhere if

• Pricey if you send volume: $249 a month at 10,000 texts and $799 at 40,000
• Skip it if you want a free plan, as only a 14-day trial is offered
• Tight if you need a shared inbox or roles, which start at $249
• Watch out: only monthly prices are shown, with annual savings of 16% not priced
• Watch out: it is being rebranded to Sinch Engage, and the old address redirects

Pick SMSGlobal if

• Fits if you send reminders and alerts across several regions and want to pay as you go
• Works for Australian firms that want their data kept in Australia

Look elsewhere if

• Not for you if you want a price list you can read, as the rates sit behind a script
• Watch out: the default rate is in Australian dollars and leaves out GST
• Skip it if you need to know what WhatsApp and voice cost, because the SMS page doesn't say
• Tight if you expect a trial, since only an empty prepaid account is free

MessageMedia (now Sinch Engage)

• Every plan is a monthly SMS allowance with a fixed price, so the cost climbs steeply with volume: $249 a month at 10,000 messages and $799 at 40,000.
• The pricing page shows only monthly prices; it offers a 16% saving for annual payment but does not display the yearly figures.
• The inbox, role-based access and mobile app start at the $249 Conversations plan, and the Basics plan has a single user.
• MessageMedia is being rebranded to Sinch Engage, and the old messagemedia.com address now redirects to sinch.com/engage.

SMSGlobal

• The pricing page shows rates by country and by single-transaction volume, loaded by script; the tier table could not be read, so no plan prices are recorded.
• The default view shows an Australian-dollar rate that excludes GST; US, UK, Canada and NZ are separate views.
• WhatsApp and voice are listed as new products, and their prices are not on the SMS pricing page.

MessageMedia (now Sinch Engage)

SMS, MMS and RCS campaigns

Send promotions and notices to a contact list, with images, GIFs and video on MMS and RCS. RCS needs the Pro plan or above.

Two-way inbox

Replies land in a shared inbox where conversations can be assigned to teammates and answered from templates. The inbox starts at the Conversations plan.

Automations and reminders

Schedule reminders and drip messages such as welcome and abandoned-cart texts. Basics includes 3 automation workflows.

WhatsApp channel

The product page lists WhatsApp campaigns alongside SMS, and HubSpot users can message over WhatsApp from there.

CRM and store integrations

Native connections to HubSpot, Salesforce, NetSuite, Shopify and Zoho, plus 19 listed integrations in all.

Subaccounts and access control

Pro and above add subaccounts so departments can work in separate spaces, with role-based permissions.

SMSGlobal

Bulk SMS campaigns

Scheduling, merge and upload sending, templates, keyword responses and opt-out management are listed.

Two-way and MMS

Customers can reply to messages, and MMS access is listed in the toolkit.

Email to SMS and OTP

Messages can be triggered from email, and one-time password sending is offered as a product.

Virtual numbers and sender IDs

Virtual numbers and sender ID registration are sold, along with an A2P 10DLC number for the US.

SMS gateway and API

The MXT gateway, a developer hub, API references and SDK libraries are published.

MessageMedia (now Sinch Engage)

• Basics$99

  per month for 3,000 SMS and 1 user, billed monthly

  Campaigns, scheduled sends and two-way messaging with 3 automation workflows. The price rises with the monthly SMS allowance.

• Conversations$249

  per month for 10,000 SMS and 2 users, billed monthly

  Adds shared contacts and inbox, role-based access and a mobile app.

• Pro$799

  per month for 40,000 SMS and 3 users, billed monthly

  Adds RCS messaging, single sign-on and 1 subaccount.

• Pro Plus$1,799

  per month for 100,000 SMS, billed monthly

  Adds customer success onboarding and 2 subaccounts.

• Advanced$2,399

  per month for 150,000 SMS, billed monthly

  3 subaccounts and the lowest per-message rates of the five plans. Above 150,000 messages a month, pricing is custom.

SMSGlobal

Pricing could not be confirmed. See smsglobal.com.

MessageMedia (now Sinch Engage)

• Annual discount

  Save 16% with annual payment

  The pricing page offers an annual payment option labeled as saving 16% against monthly billing.

SMSGlobal

No public discounts listed.