EZ Texting vs MessageMedia (now Sinch Engage) (2026): which should you pick?

Pick EZ Texting if

• Fits if you're a small US or Canadian business starting out with text marketing
• Works for collecting sign-ups with keywords and QR codes on posters or receipts

Look elsewhere if

• Not for you if you have customers outside the US and Canada
• Pricey if several people need logins, as each plan includes 1 user and extra seats are $10 a month
• Tight if you send picture messages, as each MMS uses 3 of your 500 credits
• Pricey if your list tops 500, since EZ Texting points you to Boost at $60 a month for the same 500 credits
• Watch out: Launch adds a $5 monthly telecom fee, and there's no free plan after the 14-day trial

Pick MessageMedia (now Sinch Engage) if

• Fits if a business sends SMS campaigns to its customers
• Works for shops on Shopify or a CRM such as HubSpot

Look elsewhere if

• Pricey if you send volume: $249 a month at 10,000 texts and $799 at 40,000
• Skip it if you want a free plan, as only a 14-day trial is offered
• Tight if you need a shared inbox or roles, which start at $249
• Watch out: only monthly prices are shown, with annual savings of 16% not priced
• Watch out: it is being rebranded to Sinch Engage, and the old address redirects

EZ Texting

• Plan credits cover 500 texts a month: an SMS uses 1 credit and an MMS 3. Extra credits cost $0.04 on Launch down to $0.03 on Scale.
• Each plan includes one user; extra seats cost $10 a month each, and extra numbers carry their own fee.
• Works only in the United States and Canada.
• Launch adds a $5 monthly telecom fee, waived on higher plans; the FAQ says other carrier fees on 10-digit numbers are included in the plan.

MessageMedia (now Sinch Engage)

• Every plan is a monthly SMS allowance with a fixed price, so the cost climbs steeply with volume: $249 a month at 10,000 messages and $799 at 40,000.
• The pricing page shows only monthly prices; it offers a 16% saving for annual payment but does not display the yearly figures.
• The inbox, role-based access and mobile app start at the $249 Conversations plan, and the Basics plan has a single user.
• MessageMedia is being rebranded to Sinch Engage, and the old messagemedia.com address now redirects to sinch.com/engage.

EZ Texting

List building

Unlimited contacts, keywords, QR codes, sign-up forms, click-to-text buttons, custom fields and double opt-in on every plan.

Mass and one-to-one texts

Personalized campaigns and individual replies, with AI Reply and AI Compose and a royalty-free Shutterstock media library for MMS.

Scheduling and automation

A visual campaign calendar, drip campaigns and keyword auto-replies, included on every plan.

Team inbox and API

A shared inbox for replies, call forwarding, reports, integrations and an open API on every plan.

Conversion tools

Branded contact cards, shortened links, and text-to-pay or text-to-donate links inside messages.

RCS messages

Branded, verified sender profiles with carousels, buttons, images and video on phones that support RCS.

MessageMedia (now Sinch Engage)

SMS, MMS and RCS campaigns

Send promotions and notices to a contact list, with images, GIFs and video on MMS and RCS. RCS needs the Pro plan or above.

Two-way inbox

Replies land in a shared inbox where conversations can be assigned to teammates and answered from templates. The inbox starts at the Conversations plan.

Automations and reminders

Schedule reminders and drip messages such as welcome and abandoned-cart texts. Basics includes 3 automation workflows.

WhatsApp channel

The product page lists WhatsApp campaigns alongside SMS, and HubSpot users can message over WhatsApp from there.

CRM and store integrations

Native connections to HubSpot, Salesforce, NetSuite, Shopify and Zoho, plus 19 listed integrations in all.

Subaccounts and access control

Pro and above add subaccounts so departments can work in separate spaces, with role-based permissions.

EZ Texting

• Launch$20

  per month for 500 credits, billed annually ($25 billed monthly)

  Suggested for up to 500 contacts. Local textable number, 1 user, extra credits $0.04 each, plus a $5 monthly telecom fee.

• Boost$60

  per month for 500 credits, billed annually ($75 billed monthly)

  Suggested for 500 to 2,000 contacts. Local high-volume number, 1 user, extra credits $0.035 each, no telecom fee.

• Scale$100

  per month for 500 credits, billed annually ($125 billed monthly)

  Suggested for 2,000 to 50,000 contacts. High-volume, high-speed number, onboarding specialist, extra credits $0.03 each.

• Enterprise$3,000

  per month for 200,000 credits

  Sold through sales. Dedicated short code, extra credits $0.01 each, a success manager and priority support; setup takes 4 to 12 weeks.

MessageMedia (now Sinch Engage)

• Basics$99

  per month for 3,000 SMS and 1 user, billed monthly

  Campaigns, scheduled sends and two-way messaging with 3 automation workflows. The price rises with the monthly SMS allowance.

• Conversations$249

  per month for 10,000 SMS and 2 users, billed monthly

  Adds shared contacts and inbox, role-based access and a mobile app.

• Pro$799

  per month for 40,000 SMS and 3 users, billed monthly

  Adds RCS messaging, single sign-on and 1 subaccount.

• Pro Plus$1,799

  per month for 100,000 SMS, billed monthly

  Adds customer success onboarding and 2 subaccounts.

• Advanced$2,399

  per month for 150,000 SMS, billed monthly

  3 subaccounts and the lowest per-message rates of the five plans. Above 150,000 messages a month, pricing is custom.

EZ Texting

• Annual discount

  Save up to 20% with yearly billing

  EZ Texting's pricing page says annual plans save up to 20%: Launch is $20 a month billed yearly against $25 monthly, with 6,000 credits up front.

MessageMedia (now Sinch Engage)

• Annual discount

  Save 16% with annual payment

  The pricing page offers an annual payment option labeled as saving 16% against monthly billing.