MessageMedia (now Sinch Engage) vs TextMagic (2026): which should you pick?
As of Nov 13, 2026, TextMagic grades higher than MessageMedia (now Sinch Engage): 2.2 against 2.0 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
MessageMedia (now Sinch Engage) grades higher on the free plan. TextMagic grades higher on value for money and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
MessageMedia (now Sinch Engage)
Business SMS, MMS, RCS and WhatsApp platform with a team inbox
TextMagic
Pay-as-you-go business SMS and email with a shared inbox
Which one is for you
Pick MessageMedia (now Sinch Engage) if
- Fits if a business sends SMS campaigns to its customers
- Works for shops on Shopify or a CRM such as HubSpot
Look elsewhere if
- Pricey if you send volume: $249 a month at 10,000 texts and $799 at 40,000
- Skip it if you want a free plan, as only a 14-day trial is offered
- Tight if you need a shared inbox or roles, which start at $249
- Watch out: only monthly prices are shown, with annual savings of 16% not priced
- Watch out: it is being rebranded to Sinch Engage, and the old address redirects
Pick TextMagic if
- Fits if you send occasional texts and don't want a subscription
- Works for teams with many users, since seats are unlimited
Look elsewhere if
- Pricey if you send a lot: every text costs 4.9 cents
- Watch out: US local numbers need 10DLC registration, and the page lists a fee
- Watch out: long or non-Latin messages count as several parts
- Tight if you want email: past 10,000 emails it is billed per message
How we grade them
| 2.0GPAMessageMedia (now Sinch Engage)Fair | 2.2GPATextMagicFair | |
|---|---|---|
| Value for money | D$99 a month for 3,000 texts, and the inbox plan is $249, against a category middle of $36. | CNo subscription; 4.9 cents a US text from prepaid credit, plus $10 a month for each number after the first. |
| Free plan and trial | CA 14-day trial with no card, and no free plan. | DA free trial exists, but its length and card terms aren't stated; the 10,000 email credits are a one-off. |
| Features | CCampaigns, two-way inbox, automations, WhatsApp, CRM integrations and subaccounts. The inbox starts at Conversations. | BMass texting, automation flows, a shared inbox, chat widget, email campaigns and bring-your-own-number. |
| Ease of use | CNo store rating on record. You connect contacts, a number and integrations. | CNo store rating on record, and US 10DLC registration is yours to finish. |
| Platforms and integrations | BWeb with a mobile app from Conversations, HubSpot, Salesforce, NetSuite, Shopify and more. | BWeb, iPhone and Android, with 8 integrations; no desktop app. |
| Best for | business SMS campaigns and two-way texting | pay-as-you-go business texting |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: MessageMedia (now Sinch Engage) and TextMagic. How we grade
Where they differ
- MessageMedia (now Sinch Engage) also covers marketing automation and whatsApp messaging.
- TextMagic also covers workflow automation, email campaigns and live chat.
At a glance
| MessageMedia (now Sinch Engage) | TextMagic | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per month for 3,000 SMS, billed monthly | No monthly fee; 4.9¢ per US text, billed from prepaid credit |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | Free trial; 10,000 emails included as a one-time welcome bonus |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Sinch | Textmagic |
| Price read from | sinch.com | textmagic.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
MessageMedia (now Sinch Engage)
- Every plan is a monthly SMS allowance with a fixed price, so the cost climbs steeply with volume: $249 a month at 10,000 messages and $799 at 40,000.
- The pricing page shows only monthly prices; it offers a 16% saving for annual payment but does not display the yearly figures.
- The inbox, role-based access and mobile app start at the $249 Conversations plan, and the Basics plan has a single user.
- MessageMedia is being rebranded to Sinch Engage, and the old messagemedia.com address now redirects to sinch.com/engage.
TextMagic
- Cost depends on volume: 4.9¢ per US text, plus $10 per month for each number after its first free month.
- Longer messages cost extra; one part is 160 plain or 70 Unicode characters.
- US 10DLC brand and campaign registration is required for local numbers, and the pricing page lists a fee for it.
- After the first 10,000 emails, email is billed per message at $0.001 at the volumes the page lists.
Key features
MessageMedia (now Sinch Engage)
- SMS, MMS and RCS campaigns
- Send promotions and notices to a contact list, with images, GIFs and video on MMS and RCS. RCS needs the Pro plan or above.
- Two-way inbox
- Replies land in a shared inbox where conversations can be assigned to teammates and answered from templates. The inbox starts at the Conversations plan.
- Automations and reminders
- Schedule reminders and drip messages such as welcome and abandoned-cart texts. Basics includes 3 automation workflows.
- WhatsApp channel
- The product page lists WhatsApp campaigns alongside SMS, and HubSpot users can message over WhatsApp from there.
- CRM and store integrations
- Native connections to HubSpot, Salesforce, NetSuite, Shopify and Zoho, plus 19 listed integrations in all.
- Subaccounts and access control
- Pro and above add subaccounts so departments can work in separate spaces, with role-based permissions.
TextMagic
- Mass texting
- Send campaigns and scheduled texts to unlimited contacts, with two-way messaging and delivery reporting included.
- Automation flows
- A flow builder for drip campaigns and message sequences, with follow-ups across SMS and email.
- Shared inbox and chat widget
- Connects SMS, live chat and social channels in one inbox for the whole team, and the page says there is no per-seat charge.
- Email campaigns
- Drag-and-drop and AI template builder with open and click tracking, billed per email after the first 10,000.
- Bring your own number
- Connect an existing Twilio, Vonage, Sinch or Bandwidth account to send from your own numbers at a lower per-text rate.
- Numbers and compliance tools
- Local and toll-free numbers, alphanumeric sender IDs, and guided 10DLC brand and campaign registration for US texting.
Plans
MessageMedia (now Sinch Engage)
Basics$99
per month for 3,000 SMS and 1 user, billed monthly
Campaigns, scheduled sends and two-way messaging with 3 automation workflows. The price rises with the monthly SMS allowance.
Conversations$249
per month for 10,000 SMS and 2 users, billed monthly
Adds shared contacts and inbox, role-based access and a mobile app.
Pro$799
per month for 40,000 SMS and 3 users, billed monthly
Adds RCS messaging, single sign-on and 1 subaccount.
Pro Plus$1,799
per month for 100,000 SMS, billed monthly
Adds customer success onboarding and 2 subaccounts.
Advanced$2,399
per month for 150,000 SMS, billed monthly
3 subaccounts and the lowest per-message rates of the five plans. Above 150,000 messages a month, pricing is custom.
TextMagic
Pay as you go$0
no monthly fee, billed per message from credit
Buy credit and spend it on SMS at 4.9¢ per 160-character text; 1¢ per text via a connected Twilio, Vonage, Sinch or Bandwidth account.
Ways to pay less
MessageMedia (now Sinch Engage)
- Annual discount
Save 16% with annual payment
The pricing page offers an annual payment option labeled as saving 16% against monthly billing.
TextMagic
No public discounts listed.
Common questions
Which is cheaper, MessageMedia (now Sinch Engage) or TextMagic?
As of Nov 13, 2026, MessageMedia (now Sinch Engage) starts at $99 per month for 3,000 SMS, billed monthly, and TextMagic starts at No monthly fee; 4.9¢ per US text, billed from prepaid credit.
Which has a free plan, MessageMedia (now Sinch Engage) or TextMagic?
As of Nov 13, 2026, neither MessageMedia (now Sinch Engage) nor TextMagic has a free plan. Both have a free trial.
Which platforms do MessageMedia (now Sinch Engage) and TextMagic run on?
As of Nov 13, 2026, only TextMagic lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.