EZ Texting vs TextMagic (2026): which should you pick?
As of Nov 13, 2026, EZ Texting and TextMagic share a 2.2 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about the free plan, where EZ Texting grades higher, or features, where TextMagic does.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
EZ Texting
SMS, MMS and RCS marketing for US and Canadian businesses
TextMagic
Pay-as-you-go business SMS and email with a shared inbox
Which one is for you
Pick EZ Texting if
- Fits if you're a small US or Canadian business starting out with text marketing
- Works for collecting sign-ups with keywords and QR codes on posters or receipts
Look elsewhere if
- Not for you if you have customers outside the US and Canada
- Pricey if several people need logins, as each plan includes 1 user and extra seats are $10 a month
- Tight if you send picture messages, as each MMS uses 3 of your 500 credits
- Pricey if your list tops 500, since EZ Texting points you to Boost at $60 a month for the same 500 credits
- Watch out: Launch adds a $5 monthly telecom fee, and there's no free plan after the 14-day trial
Pick TextMagic if
- Fits if you send occasional texts and don't want a subscription
- Works for teams with many users, since seats are unlimited
Look elsewhere if
- Pricey if you send a lot: every text costs 4.9 cents
- Watch out: US local numbers need 10DLC registration, and the page lists a fee
- Watch out: long or non-Latin messages count as several parts
- Tight if you want email: past 10,000 emails it is billed per message
How we grade them
| 2.2GPAEZ TextingFair | 2.2GPATextMagicFair | |
|---|---|---|
| Value for money | CLaunch is $20 a month billed yearly with 500 credits. Texting 1,000 customers needs 500 more at $0.04 each ($20), and Launch adds a $5 telecom fee, so about $45 a month. EZ Texting itself points lists over 500 to Boost at $60. Ordinary for this category. | CNo subscription; 4.9 cents a US text from prepaid credit, plus $10 a month for each number after the first. |
| Free plan and trial | CNo free plan, just a 14-day free trial of Launch. Fine for a test campaign, then you're paying. | DA free trial exists, but its length and card terms aren't stated; the 10,000 email credits are a one-off. |
| Features | CThe texting job done fully: keywords, QR codes, sign-up forms, mass and one-to-one texts, drip campaigns, a team inbox, text-to-pay links and RCS. But texting is one channel of this category, and it only works in the US and Canada. | BMass texting, automation flows, a shared inbox, chat widget, email campaigns and bring-your-own-number. |
| Ease of use | CNo App Store rating on record. Keywords and campaigns are simple enough, but there's a number to set up and a credit count to watch, since an MMS uses 3 credits. | CNo store rating on record, and US 10DLC registration is yours to finish. |
| Platforms and integrations | BWeb, iPhone and Android, with Zapier, HubSpot, Mailchimp, Constant Contact and an open API on every plan. Texts only reach the US and Canada, and there's no desktop app, which an A needs. | BWeb, iPhone and Android, with 8 integrations; no desktop app. |
| Best for | text marketing for US and Canadian businesses | pay-as-you-go business texting |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: EZ Texting and TextMagic. How we grade
Where they differ
- EZ Texting also covers marketing automation and qR codes.
- TextMagic also covers shared inbox, workflow automation, email campaigns and live chat.
At a glance
| EZ Texting | TextMagic | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $20 per month for 500 credits, billed annually ($25 billed monthly) | No monthly fee; 4.9¢ per US text, billed from prepaid credit |
| Free plan | None | None |
| Free trial | 14-day free trial of the Launch plan | Free trial; 10,000 emails included as a one-time welcome bonus |
| Web | ||
| iOS | ||
| Android | ||
| Made by | EZ Texting | Textmagic |
| Price read from | eztexting.com | textmagic.com |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
EZ Texting
- Plan credits cover 500 texts a month: an SMS uses 1 credit and an MMS 3. Extra credits cost $0.04 on Launch down to $0.03 on Scale.
- Each plan includes one user; extra seats cost $10 a month each, and extra numbers carry their own fee.
- Works only in the United States and Canada.
- Launch adds a $5 monthly telecom fee, waived on higher plans; the FAQ says other carrier fees on 10-digit numbers are included in the plan.
TextMagic
- Cost depends on volume: 4.9¢ per US text, plus $10 per month for each number after its first free month.
- Longer messages cost extra; one part is 160 plain or 70 Unicode characters.
- US 10DLC brand and campaign registration is required for local numbers, and the pricing page lists a fee for it.
- After the first 10,000 emails, email is billed per message at $0.001 at the volumes the page lists.
Key features
EZ Texting
- List building
- Unlimited contacts, keywords, QR codes, sign-up forms, click-to-text buttons, custom fields and double opt-in on every plan.
- Mass and one-to-one texts
- Personalized campaigns and individual replies, with AI Reply and AI Compose and a royalty-free Shutterstock media library for MMS.
- Scheduling and automation
- A visual campaign calendar, drip campaigns and keyword auto-replies, included on every plan.
- Team inbox and API
- A shared inbox for replies, call forwarding, reports, integrations and an open API on every plan.
- Conversion tools
- Branded contact cards, shortened links, and text-to-pay or text-to-donate links inside messages.
- RCS messages
- Branded, verified sender profiles with carousels, buttons, images and video on phones that support RCS.
TextMagic
- Mass texting
- Send campaigns and scheduled texts to unlimited contacts, with two-way messaging and delivery reporting included.
- Automation flows
- A flow builder for drip campaigns and message sequences, with follow-ups across SMS and email.
- Shared inbox and chat widget
- Connects SMS, live chat and social channels in one inbox for the whole team, and the page says there is no per-seat charge.
- Email campaigns
- Drag-and-drop and AI template builder with open and click tracking, billed per email after the first 10,000.
- Bring your own number
- Connect an existing Twilio, Vonage, Sinch or Bandwidth account to send from your own numbers at a lower per-text rate.
- Numbers and compliance tools
- Local and toll-free numbers, alphanumeric sender IDs, and guided 10DLC brand and campaign registration for US texting.
Plans
EZ Texting
Launch$20
per month for 500 credits, billed annually ($25 billed monthly)
Suggested for up to 500 contacts. Local textable number, 1 user, extra credits $0.04 each, plus a $5 monthly telecom fee.
Boost$60
per month for 500 credits, billed annually ($75 billed monthly)
Suggested for 500 to 2,000 contacts. Local high-volume number, 1 user, extra credits $0.035 each, no telecom fee.
Scale$100
per month for 500 credits, billed annually ($125 billed monthly)
Suggested for 2,000 to 50,000 contacts. High-volume, high-speed number, onboarding specialist, extra credits $0.03 each.
Enterprise$3,000
per month for 200,000 credits
Sold through sales. Dedicated short code, extra credits $0.01 each, a success manager and priority support; setup takes 4 to 12 weeks.
TextMagic
Pay as you go$0
no monthly fee, billed per message from credit
Buy credit and spend it on SMS at 4.9¢ per 160-character text; 1¢ per text via a connected Twilio, Vonage, Sinch or Bandwidth account.
Ways to pay less
EZ Texting
- Annual discount
Save up to 20% with yearly billing
EZ Texting's pricing page says annual plans save up to 20%: Launch is $20 a month billed yearly against $25 monthly, with 6,000 credits up front.
TextMagic
No public discounts listed.
Common questions
Which is cheaper, EZ Texting or TextMagic?
As of Nov 13, 2026, EZ Texting starts at $20 per month for 500 credits, billed annually ($25 billed monthly), and TextMagic starts at No monthly fee; 4.9¢ per US text, billed from prepaid credit.
Which has a free plan, EZ Texting or TextMagic?
As of Nov 13, 2026, neither EZ Texting nor TextMagic has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.