Wingify
A/B testing, personalization and visitor recordings, formerly VWO
Wingify report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for A/B testing a website's pages
Wingify, the platform once sold as VWO, is mainly for testing website changes: A/B, split URL and multivariate tests built in a visual editor, plus heatmaps, recordings and personalization. It's a proper testing tool. But there's no price anywhere, every plan is quoted by sales, and it has just agreed to merge with AB Tasty.
Who Wingify is for
- Great if your growth team runs website tests every week
- Handy when you want to test product and checkout pages on an online shop
- Good for teams that want tests and visitor recordings from one vendor
Who Wingify is not for
- Skip it if you want to see a price before talking to sales
- Not for you if you just want recordings and heatmaps, which free tools cover
- Tight if you need SSO or the API, which are Enterprise features
Why Wingify gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo published figure for this size, or any size. Growth, Pro and Enterprise are all quoted by sales from monthly active users, or tracked users for Behavior Analytics. Contentsquare, PostHog and Amplitude, listed beside it, publish prices. This doesn't, so it sits at C.
- CFree plan and trialNo free plan, but there's a free trial account with most core products and a sandbox full of sample data. How long it lasts isn't stated, and nothing on record says it needs a card.
- BFeaturesUnlimited A/B, split URL and multivariate tests, bandits, guardrail metrics, heatmaps, recordings, form analytics, personalization and feature rollouts. Graded against the tools it's listed beside, it covers the whole testing job. Multivariate tests start on Pro.
- CEase of useNo rating on record. The visual editor lets you change a page without code, but planning tests and reading the statistics takes learning, and paid plans start with a demo.
- BPlatforms and integrationsWeb only, with no desktop or phone app. It works with Google Analytics 4, Tag Manager, Shopify, WordPress, Salesforce, HubSpot, Segment and Mixpanel, though API access is Enterprise only.
What these grades rest on. Graded from this listing, whose facts were read from Wingify's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Wingify? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/vwo#review"><img src="https://toolgpa.com/badge/vwo.svg" alt="Wingify: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Wingify stands among website and product analytics tools
Wingify's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4.
It stands best on features (B, above 4 of 13) and worst on ease of use (C, above 0).
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Wingify’s own letter is outlined.
- CValue for moneyAbove 1 of 13, level with 4
- CFree plan and trialAbove 1 of 13, level with 5
- BFeaturesAbove 4 of 13, level with 8
- CEase of useAbove 0 of 13, level with 9
- BPlatforms and integrationsAbove 0 of 13, level with 13
Keep Wingify, or make your own?
Keep it
Nothing Wingify does is plain enough to make in a weekend. The 5 things listed below take a company.
That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher.
What you could not
- Splitting visitors between versions and telling you which won.
- Recordings of what each visitor did on your pages.
- It plugs into other products, Google Analytics 4, Google Tag Manager and Shopify among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Wingify’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Wingify?
Wingify, the platform formerly sold as VWO, is mainly a website testing tool: A/B, split URL and multivariate tests built in a visual or code editor. It also covers personalization, feature rollouts, heatmaps and session recordings, and an AI layer called Wingz that proposes and sets up tests. VWO agreed to merge with AB Tasty, and the combined platform is sold under the Wingify name on custom quotes.
Wingify's current pricing could not be confirmed from its own site. See every plan
Good for
- Marketing and growth teams running regular website tests
- Online shops testing product and checkout pages
- Teams that want testing and visitor recordings from one vendor
Worth knowing
- No prices are published: every plan (Growth, Pro, Enterprise) is quoted by sales, based on monthly active users or, for Behavior Analytics, monthly tracked users.
- Session recordings and heatmap data are kept 30 days on Growth, 60 on Pro and 90 on Enterprise; other data is kept 13 months.
- Single sign-on, API access, approval workflows and self-hosting of the test script are Enterprise features.
- VWO and AB Tasty agreed to merge in 2026; existing contracts and pricing stay unchanged, according to the announcement.
Key features
- A/B, split URL and multivariate tests
- Unlimited experiments, variations and goals on every plan, built in a point-and-click visual editor or with HTML, CSS and JavaScript. Multivariate and cross-domain tests start on Pro.
- Test statistics and guardrails
- Multi-armed bandit and rollout campaigns on every plan; guardrail metrics and sample ratio mismatch checks from Pro, and mutually exclusive test groups on Enterprise.
- Heatmaps and session recordings
- Behavior Analytics adds click and scroll heatmaps, session recordings, form analytics and rage-click filters, with sensitive fields masked automatically.
- Personalization and feature rollouts
- Separate modules show different page content to chosen audiences and release app features to cohorts, with the option to roll a change back.
- Wingz AI
- An AI layer that proposes test ideas, sets up experiments and flags patterns in visitor behavior. Wingz Core comes with paid products; Wingz Advanced costs extra.
Wingify pricing
We could not confirm Wingify’s current pricing from its own site, so we are not listing plans here. See wingify.com for current prices.
Ways to pay less
- NonprofitPreferential pricing for nonprofits
Wingify says it gives nonprofits preferential pricing on all plans; organizations contact the team for a quote.
Stated on wingify.com
Works with
Wingify alternatives
- Wingify vs Contentsquare
Free plan · from $39/mo
- Wingify vs PostHog
Free plan · from $0.00005
- Wingify vs Amplitude
Free plan · from $900/yr
- Wingify vs Fullstory
Free plan
Common questions
Is Wingify free?
No, Wingify is a paid product, but you can try it first. Free trial account with most core products and a sample-data sandbox; length not stated.
What platforms does Wingify work on?
Wingify is available on Web.
Does Wingify offer any discounts?
Wingify publicly lists the following: Preferential pricing for nonprofits.
Does Wingify have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Wingify is listed for Web.
Does Wingify have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Wingify is listed for Web.
Is Wingify open source?
Wingify is not described as open source on its own site, as read on Oct 18, 2026.
Does Wingify have an API?
Yes. Wingify offers a public API, according to its own site.
What does Wingify integrate with?
Wingify's listing names Google Analytics 4, Google Tag Manager, Shopify, WordPress, Salesforce, HubSpot, Segment and Mixpanel. A listing names up to eight integrations, so it may connect to more.
Who makes Wingify?
Wingify is made by Wingify.
What are the alternatives to Wingify?
The closest alternatives to Wingify in our directory are Contentsquare, PostHog, Amplitude, Microsoft Clarity and Fullstory. Each one has a side-by-side comparison with Wingify.
How does Wingify compare with other website and product analytics tools?
Wingify's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4. It stands best on features (B, above 4 of 13) and worst on ease of use (C, above 0).
Could I make my own version of Wingify?
Nothing Wingify does is plain enough to make in a weekend. The 5 things listed below take a company. That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher. What you could not make: Splitting visitors between versions and telling you which won. Recordings of what each visitor did on your pages. It plugs into other products, Google Analytics 4, Google Tag Manager and Shopify among them, and has an API. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.