Amplitude vs Wingify
We give Amplitude a 3.0 GPA and Wingify a 2.4, out of 4.0. Amplitude grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Amplitude
Product analytics with session replay, experiments and in-app guides
Wingify
A/B testing, personalization and visitor recordings, formerly VWO
How we grade them
| 3.0GPAAmplitudeVery good | 2.4GPAWingifyFair | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits easily in the free plan's 2M events, so the figure here is $0, with unlimited seats and 10,000 replays included. Past 2M you move to Plus, $900 a year for up to 3M events. | CNo published figure for this size, or any size. Growth, Pro and Enterprise are all quoted by sales from monthly active users, or tracked users for Behavior Analytics. Contentsquare, PostHog and Amplitude, listed beside it, publish prices. This doesn't, so it sits at C. |
| Free plan and trial | BFree with no time limit and no card: 2M events, unlimited seats and 10,000 replays a month. You'll feel the edges, though. Only 10 saved charts, 1 experiment and 1 guide or survey live at once, and 1 year of data. | CNo free plan, but there's a free trial account with most core products and a sandbox full of sample data. How long it lasts isn't stated, and nothing on record says it needs a card. |
| Features | BFunnels, retention, cohorts, replays, feature flags, web A/B tests, in-app guides and surveys, all from one vendor. That's the whole product analytics job and then some. Experiment results and SSO need Growth, though, which is sold through sales. | BUnlimited A/B, split URL and multivariate tests, bandits, guardrail metrics, heatmaps, recordings, form analytics, personalization and feature rollouts. Graded against the tools it's listed beside, it covers the whole testing job. Multivariate tests start on Pro. |
| Ease of use | CNo rating on record. Autocapture gets data flowing, but useful funnels and cohorts mean planning your events and learning how the charts work. The AI agents on every plan help with the asking. | CNo rating on record. The visual editor lets you change a page without code, but planning tests and reading the statistics takes learning, and paid plans start with a demo. |
| Platforms and integrations | BWeb only, with no desktop or phone app, which keeps it off an A. It connects to Segment, Braze, HubSpot, Snowflake, BigQuery, Databricks, Google Ads and Slack, and an MCP server lets Claude and Cursor query your data. | BWeb only, with no desktop or phone app. It works with Google Analytics 4, Tag Manager, Shopify, WordPress, Salesforce, HubSpot, Segment and Mixpanel, though API access is Enterprise only. |
| Best for | product analytics that stays free for a long while | A/B testing a website's pages |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Amplitude and Wingify. How we grade
Where they differ
- Amplitude has a free plan. Wingify does not, though it has a free trial.
- Amplitude also covers surveys and web analytics.
At a glance
| Amplitude | Wingify | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $900 per year for up to 3M events a month (Plus; the first 2M are free) | Not published |
| Free plan | Free plan with no time limit: 2M events a month, unlimited seats, 10,000 session replays a month, 1 live experiment, 1 guide or survey, 10 saved charts and 1 year of data. | None |
| Free trial | None listed | Free trial account with most core products and a sample-data sandbox; length not stated |
| Web | ||
| Made by | Amplitude, Inc. | Wingify |
| Price read from | amplitude.com | Not confirmed |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Amplitude
- Product teams measuring funnels, retention and feature adoption
- Startups that can stay under 2M events a month
- Teams that want analytics, replays and experiments from one vendor
Wingify
- Marketing and growth teams running regular website tests
- Online shops testing product and checkout pages
- Teams that want testing and visitor recordings from one vendor
Worth knowing
Amplitude
- Plus has no price list in text: it is free to 2M events a month, then billed by volume, and the pricing page's chart is the only published figure.
- Experiment results, A/B/n testing for feature flags and SSO start on Growth, which is priced through sales.
- Session replays are kept for 1 month on every plan; longer retention is an add-on for Growth and Enterprise.
- Free keeps 1 year of data and 10 saved charts; Plus keeps 2 years.
Wingify
- No prices are published: every plan (Growth, Pro, Enterprise) is quoted by sales, based on monthly active users or, for Behavior Analytics, monthly tracked users.
- Session recordings and heatmap data are kept 30 days on Growth, 60 on Pro and 90 on Enterprise; other data is kept 13 months.
- Single sign-on, API access, approval workflows and self-hosting of the test script are Enterprise features.
- VWO and AB Tasty agreed to merge in 2026; existing contracts and pricing stay unchanged, according to the announcement.
Key features
Amplitude
- Event-based product analytics
- Funnels, retention, user paths and cohorts built from tracked events, with autocapture and a data assistant to tidy the event list.
- Session replay and heatmaps
- Replays of web and mobile sessions with data masking on every plan (10,000 a month on Free and Plus). Heatmaps start on Plus.
- Feature flags and experiments
- Unlimited feature flags on all plans and a visual editor for web A/B tests. Free and Plus run one experiment at a time without results views.
- In-app guides and surveys
- Tours, prompts and surveys shown inside your product and targeted by cohort. Free and Plus allow one live at a time.
- AI agents and MCP
- AI agents analyze the data on every plan, and an MCP server lets Claude, Cursor and similar tools query your Amplitude data.
- Audience syncs
- Sends cohorts to ad, email and messaging tools. One-time syncs are on every plan; scheduled syncs start on Growth.
Wingify
- A/B, split URL and multivariate tests
- Unlimited experiments, variations and goals on every plan, built in a point-and-click visual editor or with HTML, CSS and JavaScript. Multivariate and cross-domain tests start on Pro.
- Test statistics and guardrails
- Multi-armed bandit and rollout campaigns on every plan; guardrail metrics and sample ratio mismatch checks from Pro, and mutually exclusive test groups on Enterprise.
- Heatmaps and session recordings
- Behavior Analytics adds click and scroll heatmaps, session recordings, form analytics and rage-click filters, with sensitive fields masked automatically.
- Personalization and feature rollouts
- Separate modules show different page content to chosen audiences and release app features to cohorts, with the option to roll a change back.
- Wingz AI
- An AI layer that proposes test ideas, sets up experiments and flags patterns in visitor behavior. Wingz Core comes with paid products; Wingz Advanced costs extra.
Plans
Amplitude
Free$0
2M events a month, unlimited seats, 10,000 session replays, product analytics, AI agents and MCP. No credit card needed.
Plus$900
per year for up to 3M events a month
First 2M events free, then billed by volume up to 70M. Adds heatmaps, custom events, 20 cohorts, 2-year data. $6,912 a year at 10M events.
GrowthCustom
Sold through sales, priced by events: 20,000 replays a month, A/B test results, SSO and project permissions, 2-day support SLA.
EnterpriseCustom
Sold through sales: 50,000 replays a month, data access controls, role-based access, SCIM, account manager and 1-day SLA.
Wingify
Pricing could not be confirmed. See wingify.com.
Ways to pay less
Amplitude
- Startups
One free year of Growth for startups
Startups with under $10M in funding and fewer than 20 employees can apply for a free year of the Growth plan. A separate scholarship gives qualifying Black founders free Growth access.
Wingify
- Nonprofit
Preferential pricing for nonprofits
Wingify says it gives nonprofits preferential pricing on all plans; organizations contact the team for a quote.
