Microsoft Clarity vs Wingify
We give Microsoft Clarity a 3.2 GPA and Wingify a 2.4, out of 4.0. Microsoft Clarity grades higher on value for money, the free plan and ease of use. Wingify grades higher on features. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Microsoft Clarity
Free session recordings and heatmaps from Microsoft, no traffic cap
Free
Wingify
A/B testing, personalization and visitor recordings, formerly VWO
Free trial
How we grade them
| 3.2GPAMicrosoft ClarityVery good | 2.4GPAWingifyFair | |
|---|---|---|
| Value for money | A$0 at any size, so $0 for a 10,000-visitor site too. Recordings, heatmaps, Copilot summaries and the Google Analytics link are all free, for unlimited sites and team members. Graded against Fullstory and Contentsquare, nothing here costs less. | CNo published figure for this size, or any size. Growth, Pro and Enterprise are all quoted by sales from monthly active users, or tracked users for Behavior Analytics. Contentsquare, PostHog and Amplitude, listed beside it, publish prices. This doesn't, so it sits at C. |
| Free plan and trial | AEverything is free: unlimited sites, team members and traffic, always-on recordings, heatmaps and Copilot. There's no paid plan to push you towards. The one real limit is that data is kept for 30 days. | CNo free plan, but there's a free trial account with most core products and a sandbox full of sample data. How long it lasts isn't stated, and nothing on record says it needs a card. |
| Features | CRecordings, heatmaps, rage and dead click flags, 40+ filters, Copilot summaries and mobile SDKs. It does the recording and heatmap job fully, but that's a smaller job than the suites do, and data is gone after 30 days. | BUnlimited A/B, split URL and multivariate tests, bandits, guardrail metrics, heatmaps, recordings, form analytics, personalization and feature rollouts. Graded against the tools it's listed beside, it covers the whole testing job. Multivariate tests start on Pro. |
| Ease of use | BNo rating on record, but there's nothing to set up beyond a tracking code, or a plugin on WordPress, Shopify or Wix. Recordings start straight away and heatmaps build themselves. | CNo rating on record. The visual editor lets you change a page without code, but planning tests and reading the statistics takes learning, and paid plans start with a demo. |
| Platforms and integrations | BWeb, plus SDKs that record native iOS and Android, React Native and Flutter apps. It connects to Google Analytics, Tag Manager, WordPress, Shopify, WooCommerce, Wix and Squarespace. There's no desktop or phone app to view it in. | BWeb only, with no desktop or phone app. It works with Google Analytics 4, Tag Manager, Shopify, WordPress, Salesforce, HubSpot, Segment and Mixpanel, though API access is Enterprise only. |
| Best for | free recordings and heatmaps, no traffic cap | A/B testing a website's pages |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Microsoft Clarity and Wingify. How we grade
Where they differ
- Microsoft Clarity has a free plan. Wingify does not, though it has a free trial.
- Microsoft Clarity also covers web analytics.
- Wingify also covers a/B testing.
In commonWebAI featuresSession replay
At a glance
| Microsoft Clarity | Wingify | |
|---|---|---|
| Pricing | Free | Free trial |
| Starts at | Free | Not published |
| Free plan | Everything is free: unlimited sites, team members, heatmaps and traffic, always-on recordings, Copilot summaries and the Google Analytics integration. Data is kept 30 days. | None |
| Free trial | None listed | Free trial account with most core products and a sample-data sandbox; length not stated |
| Web | ||
| Made by | Microsoft | Wingify |
| Price read from | clarity.microsoft.com | Not confirmed |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Microsoft Clarity
- Small sites and blogs that want recordings and heatmaps at no cost
- High-traffic sites that would pass other tools' session caps
- Google Analytics users who want to watch the sessions behind the numbers
Wingify
- Marketing and growth teams running regular website tests
- Online shops testing product and checkout pages
- Teams that want testing and visitor recordings from one vendor
Worth knowing
Microsoft Clarity
- Recordings and data are kept only 30 days from the time of recording.
- Sites serving the EEA, UK and Switzerland must pass visitors' consent to Clarity; without it, recordings and funnels may be affected.
- Microsoft uses the anonymous behavior data it collects to improve its own products and machine learning models.
- Deleting one user's data means deleting the whole project.
Wingify
- No prices are published: every plan (Growth, Pro, Enterprise) is quoted by sales, based on monthly active users or, for Behavior Analytics, monthly tracked users.
- Session recordings and heatmap data are kept 30 days on Growth, 60 on Pro and 90 on Enterprise; other data is kept 13 months.
- Single sign-on, API access, approval workflows and self-hosting of the test script are Enterprise features.
- VWO and AB Tasty agreed to merge in 2026; existing contracts and pricing stay unchanged, according to the announcement.
Key features
Microsoft Clarity
- Session recordings
- Always-on recordings of real visits, with highlights of key moments and filters to find sessions where people got stuck.
- Heatmaps
- Click, scroll, area and conversion heatmaps for every page, generated instantly, with comparisons across page versions.
- Rage and dead click insights
- Flags frustrated repeated clicks and clicks that do nothing, and segments sessions with more than 40 filters.
- Copilot summaries and chat
- AI summaries of sessions, groups of sessions and heatmaps, plus a chat that answers questions about your data.
- Mobile app SDKs
- SDKs for native Android and iOS, React Native and Flutter (Cordova and Ionic on Android) bring recordings to mobile apps.
Wingify
- A/B, split URL and multivariate tests
- Unlimited experiments, variations and goals on every plan, built in a point-and-click visual editor or with HTML, CSS and JavaScript. Multivariate and cross-domain tests start on Pro.
- Test statistics and guardrails
- Multi-armed bandit and rollout campaigns on every plan; guardrail metrics and sample ratio mismatch checks from Pro, and mutually exclusive test groups on Enterprise.
- Heatmaps and session recordings
- Behavior Analytics adds click and scroll heatmaps, session recordings, form analytics and rage-click filters, with sensitive fields masked automatically.
- Personalization and feature rollouts
- Separate modules show different page content to chosen audiences and release app features to cohorts, with the option to roll a change back.
- Wingz AI
- An AI layer that proposes test ideas, sets up experiments and flags patterns in visitor behavior. Wingz Core comes with paid products; Wingz Advanced costs extra.
Plans
Microsoft Clarity
Clarity$0
Free forever with all features: recordings, heatmaps, rage and dead click insights, 40+ filters, Copilot and smart events.
Wingify
Pricing could not be confirmed. See wingify.com.
Ways to pay less
Microsoft Clarity
No public discounts listed.
Wingify
- Nonprofit
Preferential pricing for nonprofits
Wingify says it gives nonprofits preferential pricing on all plans; organizations contact the team for a quote.
