Fullstory vs Wingify
We give Fullstory a 3.0 GPA and Wingify a 2.4, out of 4.0. Fullstory grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Fullstory
Session replay and behavior analytics for websites and apps
Free plan
Wingify
A/B testing, personalization and visitor recordings, formerly VWO
Free trial
How we grade them
| 3.0GPAFullstoryVery good | 2.4GPAWingifyFair | |
|---|---|---|
| Value for money | AA site with 10,000 visitors a month fits comfortably in the free plan's 30,000 sessions, so the figure is $0, with 12 months of data and 10 users. Graded against LogRocket and Contentsquare, that's a lot for free. Paid plans are all quoted by sales. | CNo published figure for this size, or any size. Growth, Pro and Enterprise are all quoted by sales from monthly active users, or tracked users for Behavior Analytics. Contentsquare, PostHog and Amplitude, listed beside it, publish prices. This doesn't, so it sits at C. |
| Free plan and trial | BFullstoryFree needs no card: 30,000 sessions a month, 12 months of data, replays, basic analytics and debugging for up to 10 users. Dashboards and StoryAI aren't included, and there's no free way past 30,000. | CNo free plan, but there's a free trial account with most core products and a sandbox full of sample data. How long it lasts isn't stated, and nothing on record says it needs a card. |
| Features | BReplays with developer tools, heatmaps, rage-click signals, funnels, journeys and retention, all from automatic capture, plus strong privacy controls. That's the whole replay and analytics job. Mobile capture and in-app surveys are add-ons on paid plans. | BUnlimited A/B, split URL and multivariate tests, bandits, guardrail metrics, heatmaps, recordings, form analytics, personalization and feature rollouts. Graded against the tools it's listed beside, it covers the whole testing job. Multivariate tests start on Pro. |
| Ease of use | CNo rating on record. Capture is automatic once the snippet's in, and replays make sense straight away, but there's a lot of platform behind them: segments, funnels and journeys take some learning. | CNo rating on record. The visual editor lets you change a page without code, but planning tests and reading the statistics takes learning, and paid plans start with a demo. |
| Platforms and integrations | BWeb only, no desktop or phone app of its own. It connects to Google Analytics, Shopify, Salesforce, Zendesk, Intercom, Jira, Slack and Twilio Segment, with warehouse sync as a paid add-on. | BWeb only, with no desktop or phone app. It works with Google Analytics 4, Tag Manager, Shopify, WordPress, Salesforce, HubSpot, Segment and Mixpanel, though API access is Enterprise only. |
| Best for | seeing exactly what a user did | A/B testing a website's pages |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fullstory and Wingify. How we grade
Where they differ
- Fullstory has a free plan. Wingify does not, though it has a free trial.
- Fullstory also covers surveys, dashboards and web analytics.
- Wingify also covers a/B testing.
In commonWebAI featuresSession replay
At a glance
| Fullstory | Wingify | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | Not published | Not published |
| Free plan | FullstoryFree: 30,000 sessions a month, 12 months of data, session replay, basic analytics and debugging tools for up to 10 users. No credit card needed. | None |
| Free trial | None listed | Free trial account with most core products and a sample-data sandbox; length not stated |
| Web | ||
| Made by | Fullstory, Inc. | Wingify |
| Price read from | fullstory.com | Not confirmed |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Fullstory
- Support and product teams who need to see exactly what a user did
- Online stores and SaaS companies looking for friction in key flows
- Teams with strict privacy rules on what gets recorded
Wingify
- Marketing and growth teams running regular website tests
- Online shops testing product and checkout pages
- Teams that want testing and visitor recordings from one vendor
Worth knowing
Fullstory
- No paid prices are published: Business, Advanced and Enterprise are all quoted through sales.
- Mobile app capture and in-app guides and surveys are add-ons on every paid plan.
- The free plan stops at 30,000 sessions a month and 10 users, and leaves out dashboards and StoryAI.
- Syncing data to BigQuery, Redshift or Snowflake needs the Anywhere: Warehouse add-on, sold for Business, Advanced and Enterprise.
Wingify
- No prices are published: every plan (Growth, Pro, Enterprise) is quoted by sales, based on monthly active users or, for Behavior Analytics, monthly tracked users.
- Session recordings and heatmap data are kept 30 days on Growth, 60 on Pro and 90 on Enterprise; other data is kept 13 months.
- Single sign-on, API access, approval workflows and self-hosting of the test script are Enterprise features.
- VWO and AB Tasty agreed to merge in 2026; existing contracts and pricing stay unchanged, according to the announcement.
Key features
Fullstory
- Session replay
- Replays of real visits with developer tools, live session viewing, tabbed browsing and notes, so support and product teams can see what a user saw.
- Heatmaps and frustration signals
- Click, scroll and conversion maps, plus sentiment signals such as rage clicks that point to broken or confusing parts of a page.
- Product analytics
- Funnels, page flows, user segments, retention and journeys built from automatically captured data, with retroactive history.
- Privacy controls
- Sensitive data is excluded by default and masked in the browser, with consent-based recording, user deletion and IP or location restrictions.
- StoryAI and add-ons
- StoryAI adds session summaries and a set of AI agents; mobile capture, in-app guides and surveys, and multi-org management are sold as add-ons.
Wingify
- A/B, split URL and multivariate tests
- Unlimited experiments, variations and goals on every plan, built in a point-and-click visual editor or with HTML, CSS and JavaScript. Multivariate and cross-domain tests start on Pro.
- Test statistics and guardrails
- Multi-armed bandit and rollout campaigns on every plan; guardrail metrics and sample ratio mismatch checks from Pro, and mutually exclusive test groups on Enterprise.
- Heatmaps and session recordings
- Behavior Analytics adds click and scroll heatmaps, session recordings, form analytics and rage-click filters, with sensitive fields masked automatically.
- Personalization and feature rollouts
- Separate modules show different page content to chosen audiences and release app features to cohorts, with the option to roll a change back.
- Wingz AI
- An AI layer that proposes test ideas, sets up experiments and flags patterns in visitor behavior. Wingz Core comes with paid products; Wingz Advanced costs extra.
Plans
Fullstory
FullstoryFree$0
30,000 sessions a month, 12 months of data and up to 10 users. Dashboards and StoryAI need a paid plan.
BusinessCustom
Sold through sales: for companies that want product analytics alongside session replay, heatmaps and dashboards.
AdvancedCustom
Sold through sales: for larger organizations tracking trends and improving funnels at scale. Marked as the popular plan.
EnterpriseCustom
Sold through sales: for data science and analytics teams that use behavioral data in predictive models or AI projects.
Wingify
Pricing could not be confirmed. See wingify.com.
Ways to pay less
Fullstory
No public discounts listed.
Wingify
- Nonprofit
Preferential pricing for nonprofits
Wingify says it gives nonprofits preferential pricing on all plans; organizations contact the team for a quote.
