The Wingify Insider’s Guide
Everything we know about Wingify in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Wingify
The Insider’s Guide
A/B testing, personalization and visitor recordings, formerly VWO
Every plan, grade, refund rule and rival among website and product analytics tools, read from Wingify’s own pages.
Made by Wingify · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Wingify’s own pages, its app-store listings and our grades. Every fact in it is on Wingify’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 2 of the 13 other website and product analytics tools we grade
Wingify, the platform formerly sold as VWO, is mainly a website testing tool: A/B, split URL and multivariate tests built in a visual or code editor. It also covers personalization, feature rollouts, heatmaps and session recordings, and an AI layer called Wingz that proposes and sets up tests. VWO agreed to merge with AB Tasty, and the combined platform is sold under the Wingify name on custom quotes.
To get you started, here are 8 things to know about Wingify, taken from its own pages and our grades.
- 1
Best for A/B testing a website's pages
But there's no price anywhere, every plan is quoted by sales, and it has just agreed to merge with AB Tasty.
- 2
You can try it first
Free trial account with most core products and a sample-data sandbox; length not stated
- 3
It runs on Web
Web.
- 4
A/B, split URL and multivariate tests
Unlimited experiments, variations and goals on every plan, built in a point-and-click visual editor or with HTML, CSS and JavaScript. Multivariate and cross-domain tests start on Pro.
- 5
Test statistics and guardrails
Multi-armed bandit and rollout campaigns on every plan; guardrail metrics and sample ratio mismatch checks from Pro, and mutually exclusive test groups on Enterprise.
- 6
Heatmaps and session recordings
Behavior Analytics adds click and scroll heatmaps, session recordings, form analytics and rage-click filters, with sensitive fields masked automatically.
- 7
A 2.4 GPA, above 2 of 13
That is against the other website and product analytics tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
Nothing Wingify does is plain enough to make in a weekend. The 5 things listed below take a company.
Wingify at a glance
- Pricing
- Free trial
- Free plan
- No
- Free trial
- Free trial account with most core products and a sample-data sandbox; length not stated
- Runs on
- Web
- Made by
- Wingify
- Category
- Website & Product Analytics
- Our grade
- 2.4 GPA, fair
The report card
Best for A/B testing a website's pages
Wingify, the platform once sold as VWO, is mainly for testing website changes: A/B, split URL and multivariate tests built in a visual editor, plus heatmaps, recordings and personalization. It's a proper testing tool. But there's no price anywhere, every plan is quoted by sales, and it has just agreed to merge with AB Tasty.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | No published figure for this size, or any size. Growth, Pro and Enterprise are all quoted by sales from monthly active users, or tracked users for Behavior Analytics. Contentsquare, PostHog and Amplitude, listed beside it, publish prices. This doesn't, so it sits at C. |
| Free plan and trial | C | No free plan, but there's a free trial account with most core products and a sandbox full of sample data. How long it lasts isn't stated, and nothing on record says it needs a card. |
| Features | B | Unlimited A/B, split URL and multivariate tests, bandits, guardrail metrics, heatmaps, recordings, form analytics, personalization and feature rollouts. Graded against the tools it's listed beside, it covers the whole testing job. Multivariate tests start on Pro. |
| Ease of use | C | No rating on record. The visual editor lets you change a page without code, but planning tests and reading the statistics takes learning, and paid plans start with a demo. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It works with Google Analytics 4, Tag Manager, Shopify, WordPress, Salesforce, HubSpot, Segment and Mixpanel, though API access is Enterprise only. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Wingify is for
- Great if your growth team runs website tests every week
- Handy when you want to test product and checkout pages on an online shop
- Good for teams that want tests and visitor recordings from one vendor
Who it is not for
- Skip it if you want to see a price before talking to sales
- Not for you if you just want recordings and heatmaps, which free tools cover
- Tight if you need SSO or the API, which are Enterprise features
Good to know
Good for
- Marketing and growth teams running regular website tests
- Online shops testing product and checkout pages
- Teams that want testing and visitor recordings from one vendor
Worth knowing
- No prices are published: every plan (Growth, Pro, Enterprise) is quoted by sales, based on monthly active users or, for Behavior Analytics, monthly tracked users.
- Session recordings and heatmap data are kept 30 days on Growth, 60 on Pro and 90 on Enterprise; other data is kept 13 months.
- Single sign-on, API access, approval workflows and self-hosting of the test script are Enterprise features.
- VWO and AB Tasty agreed to merge in 2026; existing contracts and pricing stay unchanged, according to the announcement.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
Wingify's current pricing could not be confirmed from its own site.
No published figure for this size, or any size.
We could not confirm Wingify’s current prices from its own site, so this guide lists no plans. wingify.com has them.
Ways to pay less
Nonprofit
Preferential pricing for nonprofits
Wingify says it gives nonprofits preferential pricing on all plans; organizations contact the team for a quote.
Stated on wingify.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
A/B testing, personalization and visitor recordings, formerly VWO. Here is what it does, as its own site describes it, and what it covers: public API, AI features, session replay, a/B testing.
Graded against the tools it's listed beside, it covers the whole testing job.
- A/B, split URL and multivariate tests
- Unlimited experiments, variations and goals on every plan, built in a point-and-click visual editor or with HTML, CSS and JavaScript. Multivariate and cross-domain tests start on Pro.
- Test statistics and guardrails
- Multi-armed bandit and rollout campaigns on every plan; guardrail metrics and sample ratio mismatch checks from Pro, and mutually exclusive test groups on Enterprise.
- Heatmaps and session recordings
- Behavior Analytics adds click and scroll heatmaps, session recordings, form analytics and rage-click filters, with sensitive fields masked automatically.
- Personalization and feature rollouts
- Separate modules show different page content to chosen audiences and release app features to cohorts, with the option to roll a change back.
- Wingz AI
- An AI layer that proposes test ideas, sets up experiments and flags patterns in visitor behavior. Wingz Core comes with paid products; Wingz Advanced costs extra.
Where it runs
- Web
What it works with
- Google Analytics 4
- Google Tag Manager
- Shopify
- WordPress
- Salesforce
- HubSpot
- Segment
- Mixpanel
Wingify is made by Wingify.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/13
Other website and product analytics tools it is graded above
Wingify's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4.
It stands best on features (B, above 4 of 13) and worst on ease of use (C, above 0).
Each grade against the category
Every bar is all 14 website and product analytics tools we grade, cut by the letter each got. Wingify’s own letter is outlined.
- CValue for moneyAbove 1 of 13
- CFree plan and trialAbove 1 of 13
- BFeaturesAbove 4 of 13
- CEase of useAbove 0 of 13
- BPlatforms and integrationsAbove 0 of 13
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Nothing Wingify does is plain enough to make in a weekend. The 5 things listed below take a company.
That makes this kind of software worth paying for, not this one in particular: 7 of the 13 other website and product analytics tools grade higher.
What you could not
- Splitting visitors between versions and telling you which won.
- Recordings of what each visitor did on your pages.
- It plugs into other products, Google Analytics 4, Google Tag Manager and Shopify among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Wingify’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Contentsquare, PostHog, Amplitude, Microsoft Clarity and Fullstory
The 5 tools Wingify is most often weighed against, with where each one differs from it.
- 2.8GPA
Contentsquare
Free plan · from $39/mo
Heatmaps, session replays and surveys, formerly sold as Hotjar.
- Contentsquare has a free plan. Wingify does not, though it has a free trial.
- Wingify also covers a/B testing.
- Contentsquare also covers surveys and web analytics.
- 3.2GPA
PostHog
Free plan · from $0.00005
Open-source product analytics with replays, flags and surveys.
- PostHog has a free plan. Wingify does not, though it has a free trial.
- PostHog is open source and self-hostable, according to its own site.
- PostHog also covers surveys and web analytics.
- 3.0GPA
Amplitude
Free plan · from $900/yr
Product analytics with session replay, experiments and in-app guides.
- Amplitude has a free plan. Wingify does not, though it has a free trial.
- Amplitude also covers surveys and web analytics.
- 3.2GPA
Microsoft Clarity
Free
Free session recordings and heatmaps from Microsoft, no traffic cap.
- Microsoft Clarity has a free plan. Wingify does not, though it has a free trial.
- Wingify also covers a/B testing.
- Microsoft Clarity also covers web analytics.
- 3.0GPA
Fullstory
Free plan
Session replay and behavior analytics for websites and apps.
- Fullstory has a free plan. Wingify does not, though it has a free trial.
- Wingify also covers a/B testing.
- Fullstory also covers surveys, dashboards and web analytics.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Wingify free?
No, Wingify is a paid product, but you can try it first. Free trial account with most core products and a sample-data sandbox; length not stated.
What platforms does Wingify work on?
Wingify is available on Web.
Does Wingify offer any discounts?
Wingify publicly lists the following: Preferential pricing for nonprofits.
Does Wingify have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Wingify is listed for Web.
Does Wingify have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Wingify is listed for Web.
Is Wingify open source?
Wingify is not described as open source on its own site, as read on Oct 18, 2026.
Does Wingify have an API?
Yes. Wingify offers a public API, according to its own site.
What does Wingify integrate with?
Wingify's listing names Google Analytics 4, Google Tag Manager, Shopify, WordPress, Salesforce, HubSpot, Segment and Mixpanel.
Who makes Wingify?
Wingify is made by Wingify.
What are the alternatives to Wingify?
The closest alternatives to Wingify in our directory are Contentsquare, PostHog, Amplitude, Microsoft Clarity and Fullstory.
How does Wingify compare with other website and product analytics tools?
Wingify's GPA of 2.4 is higher than 2 of the 13 other website and product analytics tools we grade, and level with 4.
Could I make my own version of Wingify?
Nothing Wingify does is plain enough to make in a weekend. The 5 things listed below take a company.
Where this guide comes from
The prices, plans, platforms and features were read from Wingify’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Wingify's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Wingify. Prices change, so check wingify.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Wingify, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/vwo
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Wingify: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/vwo
Know someone choosing between website and product analytics tools?
Send them this guide: toolgpa.com/tools/vwo/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and product analytics tools after Wingify, each with an Insider's Guide of its own.
- Website & Product Analytics Insider's GuideEvery one of the 14 website and product analytics tools we grade, compared
- Google Analytics Insider's GuideGoogle's free website and app analytics, with a paid 360 tier3.4 GPA
- Microsoft Clarity Insider's GuideFree session recordings and heatmaps from Microsoft, no traffic cap3.2 GPA
- PostHog Insider's GuideOpen-source product analytics with replays, flags and surveys3.2 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Wingify’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Wingify is a trademark of its owner, and this guide is not made, paid for or approved by Wingify. Prices and plans change: check wingify.com before you buy.