Frase
AI content agent that drafts, publishes and refreshes articles
Frase report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for drafting and publishing articles for you
Frase researches what ranks, drafts the article, and can publish it to WordPress, Webflow, Sanity, Wix or its own free CMS, then rewrites pages that start slipping. Starter is $39 a month on yearly billing, for one seat and one site. The catch is the limits: Starter stops at 10 articles a month.
Who Frase is for
- Great if you want articles drafted and published without much work on your part
- Handy when old pages are losing Google traffic and you want them fixed
- Good for agencies running content for up to 10 client sites on Scale
Who Frase is not for
- Tight if you publish a lot, as Starter stops at 10 articles a month
- Pricey if you need a team, since 3 seats means Professional at $103 a month
- Not for you if you need white-label reports, which are Enterprise only
Why Frase gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyGraded against other content editors. Starter is $39 a month billed yearly ($49 monthly) for 1 seat, 1 site and 10 articles a month. Cheaper than Surfer's $49 and far under Clearscope's $129, but twice NeuronWriter's $19.
- CFree plan and trialNo free plan, but the 7-day trial needs no card and gives you Professional features, capped at 5 articles and 50 audit pages.
- BFeaturesResearch, drafting with SEO and GEO scores, publishing to four CMSs or its own hosted one, Content Guard rewriting slipping pages, AI citation tracking and an MCP server, CLI and API. The whole content job and then some.
- CEase of useNo rating on record. The agent does a lot for you, but connecting a CMS, choosing what it may publish on its own and approving revisions all take setting up.
- BPlatforms and integrationsWeb, publishing to WordPress, Webflow, Sanity and Wix, and run from Claude, ChatGPT, Codex or Cursor through MCP, a CLI and an API. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from Frase's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/frase#review"><img src="https://toolgpa.com/badge/frase.svg" alt="Frase: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Frase stands among SEO tools
Frase's GPA of 2.4 is higher than 12 of the 21 other SEO tools we grade, and level with 3.
It stands best on features (B, above 14 of 21) and worst on ease of use (C, above 0).
Its paid plans start at $39 a month, against a middle price of $34.45 for the category: 12 of the 21 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 22 SEO tools we grade, cut by the letter each got. Frase’s own letter is outlined.
- CValue for moneyAbove 6 of 21, level with 5
- CFree plan and trialAbove 2 of 21, level with 17
- BFeaturesAbove 14 of 21, level with 7
- CEase of useAbove 0 of 21, level with 18
- BPlatforms and integrationsAbove 6 of 21, level with 15
Price against what you get
Each dot is one of 22 SEO tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Frase, or make your own?
Keep it
To replace Frase you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
It costs $468 a year.
What you could make
- Long-form writing: an app builder makes this well.
What you could not
- An AI agent, with the models and the safeguards behind it.
- It plugs into other products, WordPress, Webflow and Sanity among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Frase’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Frase?
Frase is a web-based content tool that researches what ranks for a topic, drafts and optimizes articles, and publishes them to WordPress, Webflow, Sanity, Wix or its own hosted CMS. Content Guard watches published pages for falling rankings and proposes fixes, and AI Visibility tracks whether AI chat tools cite your site. Plans are capped by articles, audit pages and AI prompts each month.
Frase is a paid product with a free trial, starting at $39 per month, billed yearly ($49 billed monthly). See every plan
Good for
- Small teams that want articles drafted and published with little hands-on work
- Content leads refreshing pages that are losing Google traffic
- Agencies running content for up to 10 client sites
Worth knowing
- Starter stops at its monthly limits; overages are optional on Professional and Scale at $5 or $4 per extra article.
- Extra seats cost $29 a month each on Professional and Scale.
- Reporting history is current only on Starter, 3 months on Professional and 12 months on Scale.
- White-label reports and a branded client portal need the custom-priced Enterprise plan.
Key features
- Research and drafting
- Frase studies the pages that rank for a topic, then drafts and optimizes an article with SEO and GEO scores and generated images.
- Publishing agent
- Push finished posts to WordPress, Webflow, Sanity or Wix, or let the agent publish on its own for content types you choose.
- Content Guard
- Watches 10 to 300 published pages for falling Google rank or traffic, writes a revision and republishes it once you approve.
- AI Visibility
- Monitors daily whether ChatGPT and Google AI cite you; Professional adds Perplexity and Scale adds Claude and Gemini.
- FraseCMS
- A hosted or headless CMS included free up to 100,000 page views a month; paid tiers at $19 or $99 a month add room and drop the badge.
- MCP server, CLI and API
- Run Frase from Claude, ChatGPT, Codex or Cursor, with 5,000 to 50,000 API, MCP and CLI requests a month by plan.
Frase pricing
- Starts at
- $39 per month, billed yearly ($49 billed monthly)
- Free plan
- None
- Free trial
- 7-day free trial of Professional features, no credit card; capped at 5 articles and 50 audit pages
| Plan | Price | What you get |
|---|---|---|
| Starter | $39per month, billed yearly ($49 billed monthly) | 1 seat, 1 site, 10 articles and 50 audit pages a month, 50 AI prompts in ChatGPT and Google AI, 10 pages watched for decay. |
| Professional | $103per month, billed yearly ($129 billed monthly) | 3 seats, 5 sites, 40 articles and 250 audit pages, 200 AI prompts adding Perplexity, content calendar and internal links. |
| Scale | $239per month, billed yearly ($299 billed monthly) | 5 seats, 10 domains, 100 articles and 1,000 audit pages, 500 prompts adding Claude and Gemini, client-ready reports. |
| Enterprise | Custom | Custom seats and limits, white-label reports, a client portal, SSO and an SLA, through sales. |
Read from frase.io on Oct 17, 2026. Prices change, so confirm with Frase before you buy.
Ways to pay less
- Annual discountSave 20% with yearly billing
Frase's pricing page takes 20% off for yearly billing: Professional is $103 a month billed yearly instead of $129 month to month.
Stated on frase.io
Works with
Frase alternatives
- Frase vs Surfer
Free trial · from $49/mo
- Frase vs Clearscope
Free trial · from $129/mo
- Frase vs NeuronWriter
Free trial · from $19/mo
- Frase vs Semrush
Free plan · from $117.33/mo
Common questions
Is Frase free?
No, Frase is a paid product, but you can try it first. 7-day free trial of Professional features, no credit card; capped at 5 articles and 50 audit pages.
How much does Frase cost?
Frase lists 4 plans. Starter: $39 per month, billed yearly ($49 billed monthly). Professional: $103 per month, billed yearly ($129 billed monthly). Scale: $239 per month, billed yearly ($299 billed monthly). Enterprise: custom pricing. Prices were read from frase.io on Oct 17, 2026.
What platforms does Frase work on?
Frase is available on Web.
Does Frase offer any discounts?
Frase publicly lists the following: Save 20% with yearly billing.
Does Frase have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Frase is listed for Web.
Does Frase have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Frase is listed for Web.
Is Frase open source?
Frase is not described as open source on its own site, as read on Oct 17, 2026.
Does Frase have an API?
Yes. Frase offers a public API, according to its own site.
What does Frase integrate with?
Frase's listing names WordPress, Webflow, Sanity, Wix, Claude, ChatGPT, Cursor and Codex. A listing names up to eight integrations, so it may connect to more.
Who makes Frase?
Frase is made by Frase.
What are the alternatives to Frase?
The closest alternatives to Frase in our directory are Surfer, Clearscope, NeuronWriter and Semrush. Each one has a side-by-side comparison with Frase.
How does Frase compare with other SEO tools?
Frase's GPA of 2.4 is higher than 12 of the 21 other SEO tools we grade, and level with 3. It stands best on features (B, above 14 of 21) and worst on ease of use (C, above 0).
Is Frase good value for money?
ToolGPA grades Frase C for value for money. Its paid plans start at $39 a month, against a middle price of $34.45 for the category: 12 of the 21 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of Frase?
To replace Frase you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one. It costs $468 a year. What you could not make: An AI agent, with the models and the safeguards behind it. It plugs into other products, WordPress, Webflow and Sanity among them, and has an API. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.