Frase vs Semrush
We give Frase a 2.4 GPA and Semrush a 2.2, out of 4.0. Frase grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Frase
AI content agent that drafts, publishes and refreshes articles
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
How we grade them
| 2.4GPAFraseFair | 2.2GPASemrushFair | |
|---|---|---|
| Value for money | CGraded against other content editors. Starter is $39 a month billed yearly ($49 monthly) for 1 seat, 1 site and 10 articles a month. Cheaper than Surfer's $49 and far under Clearscope's $129, but twice NeuronWriter's $19. | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. |
| Free plan and trial | CNo free plan, but the 7-day trial needs no card and gives you Professional features, capped at 5 articles and 50 audit pages. | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. |
| Features | BResearch, drafting with SEO and GEO scores, publishing to four CMSs or its own hosted one, Content Guard rewriting slipping pages, AI citation tracking and an MCP server, CLI and API. The whole content job and then some. | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. |
| Ease of use | CNo rating on record. The agent does a lot for you, but connecting a CMS, choosing what it may publish on its own and approving revisions all take setting up. | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. |
| Platforms and integrations | BWeb, publishing to WordPress, Webflow, Sanity and Wix, and run from Claude, ChatGPT, Codex or Cursor through MCP, a CLI and an API. No desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. |
| Best for | drafting and publishing articles for you | the broadest all-in-one SEO suite |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Frase and Semrush. How we grade
Price against what you get
Frase starts at $39 a month and scores 2.7 out of 4 on features, ease of use and platforms. Semrush starts at $117.33 a month and scores 2.7.
They score the same, and Frase starts $78.33 a month lower. Of the other SEO tools on the chart, none scores higher than Frase for less, and none scores higher than Semrush for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Frase starts at $39 per month, billed yearly ($49 billed monthly). Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
- Semrush has a free plan. Frase does not, though it has a free trial.
- Frase also covers AI agents and long-form writing.
- Semrush also covers reports, keyword research, rank tracking, site audit and backlink analysis.
At a glance
| Frase | Semrush | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $39 per month, billed yearly ($49 billed monthly) | $117.33 per month, billed annually ($139 billed monthly) |
| Free plan | None | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. |
| Free trial | 7-day free trial of Professional features, no credit card; capped at 5 articles and 50 audit pages | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once |
| Web | ||
| Made by | Frase | Semrush Holdings |
| Price read from | frase.io | semrush.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Frase
- Small teams that want articles drafted and published with little hands-on work
- Content leads refreshing pages that are losing Google traffic
- Agencies running content for up to 10 client sites
Semrush
- Freelancers and in-house marketers who want research, tracking and audits in one account
- Agencies comparing many client sites against their competitors
- Brands that want to watch their visibility in AI chat answers alongside Google rankings
Worth knowing
Frase
- Starter stops at its monthly limits; overages are optional on Professional and Scale at $5 or $4 per extra article.
- Extra seats cost $29 a month each on Professional and Scale.
- Reporting history is current only on Starter, 3 months on Professional and 12 months on Scale.
- White-label reports and a branded client portal need the custom-priced Enterprise plan.
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Key features
Frase
- Research and drafting
- Frase studies the pages that rank for a topic, then drafts and optimizes an article with SEO and GEO scores and generated images.
- Publishing agent
- Push finished posts to WordPress, Webflow, Sanity or Wix, or let the agent publish on its own for content types you choose.
- Content Guard
- Watches 10 to 300 published pages for falling Google rank or traffic, writes a revision and republishes it once you approve.
- AI Visibility
- Monitors daily whether ChatGPT and Google AI cite you; Professional adds Perplexity and Scale adds Claude and Gemini.
- FraseCMS
- A hosted or headless CMS included free up to 100,000 page views a month; paid tiers at $19 or $99 a month add room and drop the badge.
- MCP server, CLI and API
- Run Frase from Claude, ChatGPT, Codex or Cursor, with 5,000 to 50,000 API, MCP and CLI requests a month by plan.
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Plans
Frase
Starter$39
per month, billed yearly ($49 billed monthly)
1 seat, 1 site, 10 articles and 50 audit pages a month, 50 AI prompts in ChatGPT and Google AI, 10 pages watched for decay.
Professional$103
per month, billed yearly ($129 billed monthly)
3 seats, 5 sites, 40 articles and 250 audit pages, 200 AI prompts adding Perplexity, content calendar and internal links.
Scale$239
per month, billed yearly ($299 billed monthly)
5 seats, 10 domains, 100 articles and 1,000 audit pages, 500 prompts adding Claude and Gemini, client-ready reports.
EnterpriseCustom
Custom seats and limits, white-label reports, a client portal, SSO and an SLA, through sales.
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Ways to pay less
Frase
- Annual discount
Save 20% with yearly billing
Frase's pricing page takes 20% off for yearly billing: Professional is $103 a month billed yearly instead of $129 month to month.
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
