Moz Pro vs Semrush
We give Moz Pro a 1.8 GPA and Semrush a 2.2, out of 4.0. Semrush grades higher on features and platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Moz Pro
SEO toolkit for keyword and link research, site crawls and rankings
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
How we grade them
| 1.8GPAMoz ProWeak | 2.2GPASemrushFair | |
|---|---|---|
| Value for money | DStandard is $79 a month billed yearly ($99 monthly), and Moz pitches it at small businesses. That's about twice this category's middle for 1 user, 3 campaigns and 150 keyword queries a month. Proper research room sits on Medium at $143. Starter, at $49, is for one site. | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. |
| Free plan and trial | CA free Moz Community account gives limited use of Keyword Explorer, Link Explorer and MozBar. The trial only covers Medium billed monthly, needs a card, and Moz doesn't say how long it lasts. | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. |
| Features | CKeyword Explorer, Link Explorer, rank tracking on up to four search engines, Site Crawl, and AI answer tracking across GPT, Gemini, AI Mode and Perplexity. The gap the listing names is on Standard: 150 keyword queries a month runs out fast. | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. |
| Ease of use | CNo rating on record. Onboarding tips and fix-it instructions in Site Crawl help beginners, but campaigns still need setting up and there's a fair bit to learn. | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. |
| Platforms and integrations | CWeb plus the MozBar Chrome extension. The listing names no integrations, and the Moz API and Moz Local are separate products with their own prices. No desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. |
| Best for | guided SEO for small businesses new to it | the broadest all-in-one SEO suite |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Moz Pro and Semrush. How we grade
Price against what you get
Moz Pro starts at $49 a month and scores 2.0 out of 4 on features, ease of use and platforms. Semrush starts at $117.33 a month and scores 2.7.
Semrush scores higher, and starts $68.33 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, 10 score higher than Moz Pro for less, and none scores higher than Semrush for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Moz Pro starts at $49 per month, billed monthly. Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
- Only Moz Pro lists a browser extension.
- Semrush also covers reports.
At a glance
| Moz Pro | Semrush | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $49 per month, billed monthly | $117.33 per month, billed annually ($139 billed monthly) |
| Free plan | Free Moz Community account: limited use of Keyword Explorer, Link Explorer and the MozBar extension. | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. |
| Free trial | Free trial of the Medium plan billed monthly; credit card required, length not stated | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once |
| Web | ||
| Browser extension | ||
| Made by | SEOMoz, Inc. | Semrush Holdings |
| Price read from | moz.com | semrush.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Moz Pro
- Small businesses and beginners who want guided SEO with onboarding tips
- Teams that need two or three users without paying per seat
- Marketers who want rank tracking and AI answer tracking in one plan
Semrush
- Freelancers and in-house marketers who want research, tracking and audits in one account
- Agencies comparing many client sites against their competitors
- Brands that want to watch their visibility in AI chat answers alongside Google rankings
Worth knowing
Moz Pro
- Standard allows only 150 keyword queries a month, against 5,000 on Medium.
- Extra user seats cost $49 a month each; more campaigns are $10 a month each and 200 more keywords $20.
- The free trial is only for the Medium plan billed monthly, needs a credit card, and ends if you buy an add-on.
- Moz Local, for business listings, and the Moz API are separate products with their own prices.
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Key features
Moz Pro
- Keyword Explorer
- Research keywords by topic or by the site that ranks for them; monthly query limits run from 150 on Standard to 15,000 on Large.
- Link Explorer
- Look up any site's backlinks, with 5,000 to 70,000 backlink queries a month and lists for tracking links you have built.
- Campaigns and rank tracking
- Each campaign tracks one site and three competitors, with keyword rankings on desktop and mobile across up to four search engines.
- Site Crawl
- Audit a site for technical errors with instructions for fixing them, and re-crawl on demand to check the fixes.
- AI visibility tracking
- Track prompts weekly across GPT, Gemini, Google AI Mode and Perplexity, with citations and sentiment, plus AI-written content briefs.
- MozBar Premium
- The full version of Moz's Chrome extension shows SEO metrics and on-page elements for any page or search result as you browse.
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Plans
Moz Pro
Free account$0
Moz Community account with limited access to Keyword Explorer, Link Explorer and MozBar.
Starter$49
per month, billed monthly
Entry-level plan for individuals managing a single website.
Standard$79
per month, billed yearly ($99 billed monthly)
1 user, 3 campaigns, 300 tracked keywords, 100,000 pages crawled a week, 150 keyword queries a month and 150 tracked AI prompts.
Medium$143
per month, billed yearly ($179 billed monthly)
2 users, 10 campaigns, 1,500 tracked keywords, 500,000 pages crawled a week, 5,000 keyword queries and 300 AI prompts.
Large$239
per month, billed yearly ($299 billed monthly)
3 users, 25 campaigns, 3,000 tracked keywords, 1.25 million pages crawled a week, 15,000 keyword queries and 600 AI prompts.
EnterpriseCustom
For enterprise businesses and agencies; priced by talking to Moz.
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Ways to pay less
Moz Pro
- Annual discount
Save 20% with yearly billing
Moz's pricing page lists Standard, Medium and Large at 20% less when paid yearly, for example Medium at $143 a month instead of $179.
- Nonprofit
50% off for registered nonprofits
Registered 501(c)(3) nonprofits get 50% off the regular monthly price, or 30% off the listed yearly price, by sending proof to Moz's Help Team.
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
