The Frase Insider’s Guide
Everything we know about Frase in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Frase
The Insider’s Guide
AI content agent that drafts, publishes and refreshes articles
Every plan, grade, refund rule and rival among SEO tools, read from Frase’s own pages.
Made by Frase · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Frase’s own pages, its app-store listings and our grades. Every fact in it is on Frase’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 12 of the 21 other SEO tools we grade
Frase is a web-based content tool that researches what ranks for a topic, drafts and optimizes articles, and publishes them to WordPress, Webflow, Sanity, Wix or its own hosted CMS. Content Guard watches published pages for falling rankings and proposes fixes, and AI Visibility tracks whether AI chat tools cite your site. Plans are capped by articles, audit pages and AI prompts each month.
To get you started, here are 9 things to know about Frase, taken from its own pages and our grades.
The agent does a lot for you, but connecting a CMS, choosing what it may publish on its own and approving revisions all take setting up.
- 1
Best for drafting and publishing articles for you
Frase researches what ranks, drafts the article, and can publish it to WordPress, Webflow, Sanity, Wix or its own free CMS, then rewrites pages that start slipping.
- 2
Paid plans start at $39 a month
As its pricing page puts it: $39 per month, billed yearly ($49 billed monthly).
- 3
You can try it first
7-day free trial of Professional features, no credit card; capped at 5 articles and 50 audit pages
- 4
It runs on Web
Web.
- 5
Research and drafting
Frase studies the pages that rank for a topic, then drafts and optimizes an article with SEO and GEO scores and generated images.
- 6
Publishing agent
Push finished posts to WordPress, Webflow, Sanity or Wix, or let the agent publish on its own for content types you choose.
- 7
Content Guard
Watches 10 to 300 published pages for falling Google rank or traffic, writes a revision and republishes it once you approve.
- 8
A 2.4 GPA, above 12 of 21
That is against the other SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Frase you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
Frase at a glance
- Pricing
- Free trial, from $39 per month, billed yearly ($49 billed monthly)
- Free plan
- No
- Free trial
- 7-day free trial of Professional features, no credit card; capped at 5 articles and 50 audit pages
- Runs on
- Web
- Made by
- Frase
- Category
- SEO Tools
- Our grade
- 2.4 GPA, fair
The report card
Best for drafting and publishing articles for you
Frase researches what ranks, drafts the article, and can publish it to WordPress, Webflow, Sanity, Wix or its own free CMS, then rewrites pages that start slipping. Starter is $39 a month on yearly billing, for one seat and one site. The catch is the limits: Starter stops at 10 articles a month.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Graded against other content editors. Starter is $39 a month billed yearly ($49 monthly) for 1 seat, 1 site and 10 articles a month. Cheaper than Surfer's $49 and far under Clearscope's $129, but twice NeuronWriter's $19. |
| Free plan and trial | C | No free plan, but the 7-day trial needs no card and gives you Professional features, capped at 5 articles and 50 audit pages. |
| Features | B | Research, drafting with SEO and GEO scores, publishing to four CMSs or its own hosted one, Content Guard rewriting slipping pages, AI citation tracking and an MCP server, CLI and API. The whole content job and then some. |
| Ease of use | C | No rating on record. The agent does a lot for you, but connecting a CMS, choosing what it may publish on its own and approving revisions all take setting up. |
| Platforms and integrations | B | Web, publishing to WordPress, Webflow, Sanity and Wix, and run from Claude, ChatGPT, Codex or Cursor through MCP, a CLI and an API. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Frase is for
- Great if you want articles drafted and published without much work on your part
- Handy when old pages are losing Google traffic and you want them fixed
- Good for agencies running content for up to 10 client sites on Scale
Who it is not for
- Tight if you publish a lot, as Starter stops at 10 articles a month
- Pricey if you need a team, since 3 seats means Professional at $103 a month
- Not for you if you need white-label reports, which are Enterprise only
Good to know
Good for
- Small teams that want articles drafted and published with little hands-on work
- Content leads refreshing pages that are losing Google traffic
- Agencies running content for up to 10 client sites
Worth knowing
- Starter stops at its monthly limits; overages are optional on Professional and Scale at $5 or $4 per extra article.
- Extra seats cost $29 a month each on Professional and Scale.
- Reporting history is current only on Starter, 3 months on Professional and 12 months on Scale.
- White-label reports and a branded client portal need the custom-priced Enterprise plan.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$39
A month to start
Frase is a paid product with a free trial, starting at $39 per month, billed yearly ($49 billed monthly).
Starter
$39
per month, billed yearly ($49 billed monthly)
1 seat, 1 site, 10 articles and 50 audit pages a month, 50 AI prompts in ChatGPT and Google AI, 10 pages watched for decay.
Professional
$103
per month, billed yearly ($129 billed monthly)
3 seats, 5 sites, 40 articles and 250 audit pages, 200 AI prompts adding Perplexity, content calendar and internal links.
Scale
$239
per month, billed yearly ($299 billed monthly)
5 seats, 10 domains, 100 articles and 1,000 audit pages, 500 prompts adding Claude and Gemini, client-ready reports.
Enterprise
Custom
Custom seats and limits, white-label reports, a client portal, SSO and an SLA, through sales.
Trying it first
7-day free trial of Professional features, no credit card; capped at 5 articles and 50 audit pages
Read from frase.io on Oct 17, 2026.
Ways to pay less
Annual discount
Save 20% with yearly billing
Frase's pricing page takes 20% off for yearly billing: Professional is $103 a month billed yearly instead of $129 month to month.
Stated on frase.io
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
AI content agent that drafts, publishes and refreshes articles. Here is what it does, as its own site describes it, and what it covers: public API, AI features, AI agents, long-form writing.
Web, publishing to WordPress, Webflow, Sanity and Wix, and run from Claude, ChatGPT, Codex or Cursor through MCP, a CLI and an API.
- Research and drafting
- Frase studies the pages that rank for a topic, then drafts and optimizes an article with SEO and GEO scores and generated images.
- Publishing agent
- Push finished posts to WordPress, Webflow, Sanity or Wix, or let the agent publish on its own for content types you choose.
- Content Guard
- Watches 10 to 300 published pages for falling Google rank or traffic, writes a revision and republishes it once you approve.
- AI Visibility
- Monitors daily whether ChatGPT and Google AI cite you; Professional adds Perplexity and Scale adds Claude and Gemini.
- FraseCMS
- A hosted or headless CMS included free up to 100,000 page views a month; paid tiers at $19 or $99 a month add room and drop the badge.
- MCP server, CLI and API
- Run Frase from Claude, ChatGPT, Codex or Cursor, with 5,000 to 50,000 API, MCP and CLI requests a month by plan.
Where it runs
- Web
What it works with
- WordPress
- Webflow
- Sanity
- Wix
- Claude
- ChatGPT
- Cursor
- Codex
Frase is made by Frase.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
12/21
Other SEO tools it is graded above
Frase's GPA of 2.4 is higher than 12 of the 21 other SEO tools we grade, and level with 3.
It stands best on features (B, above 14 of 21) and worst on ease of use (C, above 0).
Its paid plans start at $39 a month, against a middle price of $34.45 for the category: 12 of the 21 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 22 SEO tools we grade, cut by the letter each got. Frase’s own letter is outlined.
- CValue for moneyAbove 6 of 21
- CFree plan and trialAbove 2 of 21
- BFeaturesAbove 14 of 21
- CEase of useAbove 0 of 21
- BPlatforms and integrationsAbove 6 of 21
Price against what you get
Each dot is one of 22 SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Frase is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Frase you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
It costs $468 a year.
What you could make
- Long-form writing: an app builder makes this well.
What you could not
- An AI agent, with the models and the safeguards behind it.
- It plugs into other products, WordPress, Webflow and Sanity among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Frase’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Surfer, Clearscope, NeuronWriter and Semrush
The 4 tools Frase is most often weighed against, with where each one differs from it.
- 2.2GPA
Surfer
Free trial · from $49/mo
Content editor that scores articles for search and AI citations.
- Only Surfer lists a browser extension.
- Frase also covers AI agents.
- Surfer also covers keyword research.
- 2.2GPA
Clearscope
Free trial · from $129/mo
Content optimization with term guidance and AI answer tracking.
- Frase also covers AI agents.
- Clearscope also covers keyword research.
- 2.8GPA
NeuronWriter
Free trial · from $19/mo
Content editor that scores drafts against the pages already ranking.
- Only NeuronWriter lists a browser extension.
- Frase also covers AI agents.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush has a free plan. Frase does not, though it has a free trial.
- Frase also covers AI agents and long-form writing.
- Semrush also covers reports, keyword research, rank tracking, site audit and backlink analysis.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Frase free?
No, Frase is a paid product, but you can try it first. 7-day free trial of Professional features, no credit card; capped at 5 articles and 50 audit pages.
How much does Frase cost?
Frase lists 4 plans. Starter: $39 per month, billed yearly ($49 billed monthly).
What platforms does Frase work on?
Frase is available on Web.
Does Frase offer any discounts?
Frase publicly lists the following: Save 20% with yearly billing.
Does Frase have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Frase is listed for Web.
Does Frase have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Frase is listed for Web.
Is Frase open source?
Frase is not described as open source on its own site, as read on Oct 17, 2026.
Does Frase have an API?
Yes. Frase offers a public API, according to its own site.
What does Frase integrate with?
Frase's listing names WordPress, Webflow, Sanity, Wix, Claude, ChatGPT, Cursor and Codex.
Who makes Frase?
Frase is made by Frase.
What are the alternatives to Frase?
The closest alternatives to Frase in our directory are Surfer, Clearscope, NeuronWriter and Semrush.
How does Frase compare with other SEO tools?
Frase's GPA of 2.4 is higher than 12 of the 21 other SEO tools we grade, and level with 3.
Is Frase good value for money?
ToolGPA grades Frase C for value for money. Its paid plans start at $39 a month, against a middle price of $34.45 for the category: 12 of the 21 others that charge start lower.
Could I make my own version of Frase?
To replace Frase you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from Frase’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Frase's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Frase. Prices change, so check frase.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Frase, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/frase
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Frase: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/frase
Know someone choosing between SEO tools?
Send them this guide: toolgpa.com/tools/frase/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO tools after Frase, each with an Insider's Guide of its own.
- SEO Tools Insider's GuideEvery one of the 22 SEO tools we grade, compared
- Rank Math Insider's GuideWordPress SEO plugin for meta tags, schema, sitemaps and rank tracking3.0 GPA
- Keywords Everywhere Insider's GuideBrowser extension that shows search volume on the sites you browse2.8 GPA
- NeuronWriter Insider's GuideContent editor that scores drafts against the pages already ranking2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Frase’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Frase is a trademark of its owner, and this guide is not made, paid for or approved by Frase. Prices and plans change: check frase.io before you buy.