Semrush vs Wincher
We give Semrush and Wincher the same GPA: 2.2 out of 4.0. Semrush grades higher on features. Wincher grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
Wincher
Daily keyword rank tracker with competitor and local tracking
How we grade them
| 2.2GPASemrushFair | 2.2GPAWincherFair | |
|---|---|---|
| Value for money | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. | CGraded against other rank trackers. Basic is $49 a month for 500 keywords, about $40.83 a month on yearly billing with its two free months. That's dearer than Ranktracker's $31.20 for the same 500 daily keywords, which also brings backlinks and audits. |
| Free plan and trial | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. | CNo free plan, but the 7-day trial needs no card. A few free stand-alone tools sit on the site, and refunds cover 7 days on a first purchase. |
| Features | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. | CDaily rankings by device and location with SERP features, 5 competitors per site, a keyword explorer, on-page checks, Google Maps tracking and PDF reports. It does rank tracking fully, but that's a smaller job, and Basic has no API or white-label. |
| Ease of use | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. | CNo rating on record. It's aimed at small teams wanting something simple, but you still add sites, keywords, competitors and locations before it tells you much. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. | BWeb only, linked to Search Console, Looker Studio, Yoast SEO, WordPress and Wix, with an API from Standard. No desktop or phone app. |
| Best for | the broadest all-in-one SEO suite | simple daily rank tracking |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Semrush and Wincher. How we grade
Price against what you get
Semrush starts at $117.33 a month and scores 2.7 out of 4 on features, ease of use and platforms. Wincher starts at $49 a month and scores 2.3.
Semrush scores higher, and starts $68.33 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, none scores higher than Semrush for less, and 6 score higher than Wincher for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Semrush starts at $117.33 per month, billed annually ($139 billed monthly). Wincher starts at $49 per month for 500 keywords, billed monthly.
- Semrush has a free plan. Wincher does not, though it has a free trial.
- Semrush also covers site audit and backlink analysis.
At a glance
| Semrush | Wincher | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $117.33 per month, billed annually ($139 billed monthly) | $49 per month for 500 keywords, billed monthly |
| Free plan | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. | None |
| Free trial | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once | 7-day free trial, no credit card needed |
| Web | ||
| Made by | Semrush Holdings | Wincher |
| Price read from | semrush.com | wincher.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Semrush
- Freelancers and in-house marketers who want research, tracking and audits in one account
- Agencies comparing many client sites against their competitors
- Brands that want to watch their visibility in AI chat answers alongside Google rankings
Wincher
- Site owners who want daily rankings without a full SEO suite
- Agencies sending scheduled ranking reports to clients
- Tracking local rankings on Google Maps
Worth knowing
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Wincher
- There is no free plan, only the 7-day trial and some free stand-alone tools; refunds cover 7 days on the first purchase.
- Basic has one user and 10 websites, with no API, Looker Studio or white-label reports; those start at Standard for $89 a month.
- Local tracking runs on credits: 25 are included, and extra credits cost €10 per 500.
- Each plan's price rises with its keyword count; above 50,000 keywords is a custom quote.
Key features
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Wincher
- Daily rank tracking
- Rankings update every day by device and location, with SERP features, keyword groups and annotations. On-demand updates start at Standard.
- Competitor tracking
- Follow 5, 10 or 20 competitors per website depending on plan, with suggested competitors and, from Standard, share of voice.
- Local rank tracker
- Tracks positions on Google Maps for any number of locations, updated weekly and paid for with credits.
- Keyword Explorer
- Unlimited daily lookups with related keywords (50 to 500 per search by plan), AI keyword suggestions and, from Standard, keyword gap.
- On-page checks and content outlines
- An on-page SEO checker, a benchmark against the pages that already rank, and an AI content outliner on every plan.
- PDF reports
- On-demand and scheduled PDF reports on every plan; white-label reports start at Standard.
Plans
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Wincher
Basic$49
per month for 500 keywords, billed monthly
1 user, up to 10 websites, daily updates and 5 competitors per site. The price rises with the number of keywords tracked.
Standard$89
per month for 1,000 keywords, billed monthly
Unlimited websites, multiple users, on-demand updates, share of voice, keyword gap, white-label reports, Looker Studio and the API.
Professional$319
per month for 5,000 keywords, billed monthly
Everything in Standard plus external users, project permissions, 20 competitors per site and a key account manager.
CustomCustom
For tracking more than 50,000 keywords, quoted by the support team.
Ways to pay less
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
Wincher
- Annual discount
Two months free with annual billing
Wincher's help center says an annual subscription gives two months free compared with paying monthly.
