Mangools vs SE Ranking
We give Mangools a 2.0 GPA and SE Ranking a 2.2, out of 4.0. Mangools grades higher on value for money. SE Ranking grades higher on features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Mangools
Bundle of five SEO tools led by the KWFinder keyword research app
SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
How we grade them
| 2.0GPAMangoolsFair | 2.2GPASE RankingFair | |
|---|---|---|
| Value for money | CBasic is $37.70 a month on yearly billing ($61 monthly), exactly this category's middle. That buys 100 keyword lookups a day, 200 tracked keywords and 500 AI prompts. Paying monthly costs a lot more, and refunds only run for 48 hours. | DCore is $103.20 a month billed yearly ($129 monthly), and it's the cheapest self-serve plan. That's well above this category's middle, for one manager seat; extra seats start at $16. In fairness, 10 projects and 2,000 keywords tracked daily is a lot for the money. |
| Free plan and trial | CA free plan with no card: 5 keyword lookups every 24 hours, each showing 15 related keywords. Enough to see how it works, not enough to do research. There's no trial of the paid plans. | CNo free plan, but the 14-day trial needs no card and is generous: 10 projects, 750 keywords and 20 AI prompts a day. Payments are non-refundable after that, so use the trial properly. |
| Features | CKeyword research down to city level, SERP checks, rank tracking, backlinks from Majestic's index, domain metrics and AI answer tracking on every plan. The gaps: rankings update weekly except on Agency, and none of the five tools audits your site. | BDaily rank tracking with share of voice, keyword, competitor and backlink research with no caps on either plan, audits of 250,000 pages a month, reports, listings in 100+ directories, AI answer tracking and API credits. The whole job. |
| Ease of use | CNo rating on record. The tools are pitched at bloggers and read simply, but daily lookup caps and setting up rank tracking take some getting used to. | CNo rating on record. It's tidy, but projects, keyword lists and reports all need setting up before the tool pays off. |
| Platforms and integrations | CWeb plus a browser extension, with Looker Studio the one integration on the listing. No desktop or phone app. | BWeb only, connected to Looker Studio, Google Analytics, Search Console, Matomo, n8n, Make and Claude, with 25,000 API credits a month and MCP on Core. No desktop or phone app. |
| Best for | simple keyword research for bloggers | tracking rankings across many client sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mangools and SE Ranking. How we grade
Price against what you get
Mangools starts at $37.70 a month and scores 2.0 out of 4 on features, ease of use and platforms. SE Ranking starts at $103.20 a month and scores 2.7.
SE Ranking scores higher, and starts $65.50 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, 9 score higher than Mangools for less, and none scores higher than SE Ranking for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Mangools starts at $37.70 per month, billed annually ($61 billed monthly). SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
- Mangools has a free plan. SE Ranking does not, though it has a free trial.
- Only Mangools lists a browser extension.
- SE Ranking also covers reports and site audit.
At a glance
| Mangools | SE Ranking | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $37.70 per month, billed annually ($61 billed monthly) | $103.20 per month, billed annually ($129 billed monthly) |
| Free plan | Free plan, no card needed: 5 KWFinder lookups per 24 hours, each showing 15 related and 5 competitor keywords, plus the free mini tools. | None |
| Free trial | None listed | 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day |
| Web | ||
| Browser extension | ||
| Made by | Mangools (CodeCat s.r.o.) | SER Acquisition Inc. |
| Price read from | mangools.com | seranking.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Mangools
- Bloggers and small-site owners who mainly need keyword research
- Freelancers who want simple tools at a lower monthly price
- Small teams that can share one account's daily limits
SE Ranking
- Agencies and consultants tracking rankings for many client sites
- Small marketing teams that want research, audits and tracking at a lower entry price
- SEOs who want to try every tool for two weeks without a card
Worth knowing
Mangools
- Rank tracking updates weekly except on the Agency plan, which updates daily.
- Basic has no extra seats; sub-users on Premium and Agency share the parent account's limits.
- Lookups reset every 24 hours, so heavy research days can hit the cap.
- Refunds are offered only within 48 hours of a payment.
SE Ranking
- Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
- White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
- Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
- Payments are non-refundable except where the service was not delivered as promised.
Key features
Mangools
- KWFinder
- Find keyword ideas with search volume and a keyword difficulty score, by keyword or by the domain that ranks, for locations down to city level.
- SERPChecker
- Inspect localized search results with SERP features and metrics for every ranking page; each check counts as one SERP lookup.
- SERPWatcher
- Track rankings for 200 to 1,500 keywords; updates are weekly, or daily on the Agency plan. Desktop and mobile count separately.
- LinkMiner and SiteProfiler
- Browse a site's backlinks, drawn from Majestic's index, and get an overview of any domain's SEO metrics.
- AI Search Watcher PRO
- Included in every plan: monitor up to 500 prompts across several AI models, with unlimited monitors and multiple checks per prompt.
SE Ranking
- Rank Tracker
- Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.
- Keyword, competitor and backlink research
- Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.
- Website audit
- Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.
- AI visibility tracking
- Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.
- Reports and local SEO
- Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.
- API and MCP
- Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.
Plans
Mangools
Free$0
5 keyword lookups per 24 hours with 15 related and 5 competitor keywords per lookup.
Mangools Basic$37.70
per month, billed annually ($61 billed monthly)
1 user, 100 keyword and 100 SERP lookups per 24 hours, 200 tracked keywords updated weekly, 100,000 backlinks a month, 500 AI prompts.
Mangools Premium$52.70
per month, billed annually ($81 billed monthly)
3 extra seats, 500 keyword and SERP lookups per 24 hours, 700 tracked keywords updated weekly, 500,000 backlinks a month.
Mangools Agency$97.70
per month, billed annually ($141 billed monthly)
5 extra seats, 1,200 keyword and SERP lookups per 24 hours, 1,500 tracked keywords updated daily, 1.2 million backlinks a month.
SE Ranking
Core$103.20
per month, billed annually ($129 billed monthly)
1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.
Growth$223.20
per month, billed annually ($279 billed monthly)
3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.
EnterpriseCustom
Custom limits and terms, full API and advanced integrations, through sales.
Ways to pay less
Mangools
- Annual discount
Save up to 35% with annual billing
Mangools' FAQ puts the saving from annual plans at up to 35%. Basic is $452.40 a year billed annually against $61 a month billed monthly.
SE Ranking
- Annual discount
Save 20% with annual billing
SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.
