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ToolGPA

Mangools vs Serpstat

We give Mangools and Serpstat the same GPA: 2.0 out of 4.0. Mangools grades higher on the free plan. Serpstat grades higher on platforms. They get the same grade on value for money, features and ease of use.

Price, platforms and features side by side. The table says where each price was read and when.

Mangools

Bundle of five SEO tools led by the KWFinder keyword research app

Free plan · from $37.70/mo
Full detailsmangools.com

Serpstat

All-in-one SEO platform for research, rank tracking and site audits

Free trial · from $50/mo
Full detailsserpstat.com

How we grade them

2.0GPAMangoolsFair2.0GPASerpstatFair
Value for money
CBasic is $37.70 a month on yearly billing ($61 monthly), exactly this category's middle. That buys 100 keyword lookups a day, 200 tracked keywords and 500 AI prompts. Paying monthly costs a lot more, and refunds only run for 48 hours.
CIndividual is $50 a month on yearly billing ($69 monthly), at the top of this category's middle range, for 1 user, 100 searches a day and 10,000 position checks a month. Team, with 3 users and the API, is $100.
Free plan and trial
CA free plan with no card: 5 keyword lookups every 24 hours, each showing 15 related keywords. Enough to see how it works, not enough to do research. There's no trial of the paid plans.
DNo free plan. The 7-day trial of Individual or Team checks your card with a $1 charge that comes back, then renews into a paid plan unless you cancel.
Features
CKeyword research down to city level, SERP checks, rank tracking, backlinks from Majestic's index, domain metrics and AI answer tracking on every plan. The gaps: rankings update weekly except on Agency, and none of the five tools audits your site.
CKeyword and site research with organic and paid rankings, backlinks, daily rank tracking and audits. The gaps are on Individual: no API, AI tools, keyword lists, batch analysis or JavaScript rendering, and one pool of daily searches for everything.
Ease of use
CNo rating on record. The tools are pitched at bloggers and read simply, but daily lookup caps and setting up rank tracking take some getting used to.
CNo rating on record. Daily search credits shared across site, keyword and backlink lookups take some planning, and the reports have a learning curve.
Platforms and integrations
CWeb plus a browser extension, with Looker Studio the one integration on the listing. No desktop or phone app.
BWeb plus a browser extension, with an API and an MCP connection for ChatGPT and Claude from the Team plan. No desktop or phone app.
Best forsimple keyword research for bloggersa cheaper all-in-one SEO suite

The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mangools and Serpstat. How we grade

Price against what you get

Mangools starts at $37.70 a month and scores 2.0 out of 4 on features, ease of use and platforms. Serpstat starts at $50 a month and scores 2.3.

Serpstat scores higher, and starts $12.30 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, 9 score higher than Mangools for less, and 7 score higher than Serpstat for less.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0$5$10$20$50$100$200More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessMangoolsSerpstat

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of SEO tools, and the best at every price

Where they differ

  • Mangools starts at $37.70 per month, billed annually ($61 billed monthly). Serpstat starts at $50 per month, billed annually ($69 billed monthly).
  • Mangools has a free plan. Serpstat does not, though it has a free trial.
  • Serpstat also covers reports and site audit.
In commonWebBrowser extensionPublic APIAI featuresKeyword researchRank trackingBacklink analysis

At a glance

MangoolsSerpstat
PricingFree planFree trial
Starts at$37.70 per month, billed annually ($61 billed monthly)$50 per month, billed annually ($69 billed monthly)
Free planFree plan, no card needed: 5 KWFinder lookups per 24 hours, each showing 15 related and 5 competitor keywords, plus the free mini tools.None
Free trialNone listed7-day free trial of Individual or Team; card verified with a $1 charge that is returned
Web
Browser extension
Made byMangools (CodeCat s.r.o.)Serpstat (part of Fractal)
Price read frommangools.comserpstat.com
CheckedOct 17, 2026Oct 17, 2026

Who each one suits

Mangools

  • Bloggers and small-site owners who mainly need keyword research
  • Freelancers who want simple tools at a lower monthly price
  • Small teams that can share one account's daily limits

Serpstat

  • Freelancers who want research, tracking and audits at a lower price
  • Small agencies that need several users and an API on one plan
  • Teams that track paid and organic rankings together

Worth knowing

Mangools

  • Rank tracking updates weekly except on the Agency plan, which updates daily.
  • Basic has no extra seats; sub-users on Premium and Agency share the parent account's limits.
  • Lookups reset every 24 hours, so heavy research days can hit the cap.
  • Refunds are offered only within 48 hours of a payment.

Serpstat

  • Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
  • The trial renews into a paid plan automatically after 7 days unless cancelled.
  • White-label reports are only on the Agency plan.
  • Daily search credits are shared across site, keyword and backlink lookups.

Key features

Mangools

KWFinder
Find keyword ideas with search volume and a keyword difficulty score, by keyword or by the domain that ranks, for locations down to city level.
SERPChecker
Inspect localized search results with SERP features and metrics for every ranking page; each check counts as one SERP lookup.
SERPWatcher
Track rankings for 200 to 1,500 keywords; updates are weekly, or daily on the Agency plan. Desktop and mobile count separately.
LinkMiner and SiteProfiler
Browse a site's backlinks, drawn from Majestic's index, and get an overview of any domain's SEO metrics.
AI Search Watcher PRO
Included in every plan: monitor up to 500 prompts across several AI models, with unlimited monitors and multiple checks per prompt.

Serpstat

Keyword and site analysis
Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.
Backlink analysis
Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.
Rank Tracker
Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.
Site Audit
Audit 30,000 to 1.5 million pages a month; JavaScript rendering starts on the Team plan.
API and MCP
Team and above include API credits for search, backlink, rank tracking and audit data, and an MCP link for ChatGPT and Claude.
LLM Brand Monitor
See how ChatGPT, Claude, Gemini and other AI models talk about your brand and competitors, with trends over time.

Plans

Mangools

  • Free$0

    5 keyword lookups per 24 hours with 15 related and 5 competitor keywords per lookup.

  • Mangools Basic$37.70

    per month, billed annually ($61 billed monthly)

    1 user, 100 keyword and 100 SERP lookups per 24 hours, 200 tracked keywords updated weekly, 100,000 backlinks a month, 500 AI prompts.

  • Mangools Premium$52.70

    per month, billed annually ($81 billed monthly)

    3 extra seats, 500 keyword and SERP lookups per 24 hours, 700 tracked keywords updated weekly, 500,000 backlinks a month.

  • Mangools Agency$97.70

    per month, billed annually ($141 billed monthly)

    5 extra seats, 1,200 keyword and SERP lookups per 24 hours, 1,500 tracked keywords updated daily, 1.2 million backlinks a month.

Serpstat

  • Individual$50

    per month, billed annually ($69 billed monthly)

    1 user, 5 projects, 100 searches a day, 10,000 position checks and 30,000 audit pages a month, 50,000 export rows.

  • Team$100

    per month, billed annually ($129 billed monthly)

    3 users, unlimited projects, 500 searches a day, 50,000 position checks, API, MCP, AI tools, batch analysis and scheduled reports.

  • Team x2$169

    per month, billed annually ($209 billed monthly)

    6 users, 1,000 searches a day, 100,000 position checks, 300,000 audit pages and 500,000 export rows.

  • Agency$410

    per month, billed annually ($499 billed monthly)

    30 users, 5,000 searches a day, 500,000 position checks, 1.5 million audit pages, white-label reports and phone support.

Ways to pay less

Mangools

  • Annual discount

    Save up to 35% with annual billing

    Mangools' FAQ puts the saving from annual plans at up to 35%. Basic is $452.40 a year billed annually against $61 a month billed monthly.

Serpstat

  • Annual discount

    Save up to 27% with annual billing

    Serpstat's pricing page lists Individual at $50 a month billed annually instead of $69, a $228 saving a year, and Agency at $410 instead of $499.

  • Nonprofit

    Discounts for nonprofits on request

    Serpstat's pricing FAQ says it offers discounts for nonprofits, enterprises and longer contracts, arranged through its sales team.

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