The Morningscore Insider’s Guide
Everything we know about Morningscore in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Morningscore
The Insider’s Guide
Gamified SEO tool tracking Google and ChatGPT rankings
Every plan, grade, refund rule and rival among SEO tools, read from Morningscore’s own pages.
Made by Morningscore ApS · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Morningscore’s own pages, its app-store listings and our grades. Every fact in it is on Morningscore’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 20 of the 64 other SEO tools we grade
Morningscore is a web-based SEO tool from Denmark for smaller companies. It tracks Google rankings daily and brand visibility in ChatGPT and Google AI Overviews, checks backlinks and site health, and turns the work into a prioritized list of missions. WordPress and Shopify plugins can apply AI-written fixes and publish articles.
To get you started, here are 9 things to know about Morningscore, taken from its own pages and our grades.
There are missions in order of impact and human chat support, but you still pick keywords and prompts and work through the list yourself.
- 1
Best for small businesses new to SEO
Morningscore is an SEO tool from Denmark that tracks Google rankings daily, checks backlinks and site health, and hands you missions in order of impact, plus whether ChatGPT and Google's AI Overviews mention you.
- 2
Paid plans start at $69 a month
As its pricing page puts it: $69 per month for 100 keywords, billed monthly.
- 3
You can try it first
14-day free trial, no credit card needed
- 4
It runs on Web
Web.
- 5
Daily rank tracking
Tracks chosen keywords on Google every day, with brand visibility in AI Overviews for each one, and shows all keywords any site ranks for.
- 6
AI visibility and GEO Score
Tracks whether a brand is used in ChatGPT answers or cited in Google AI Overviews for your own or suggested prompts, against competitors.
- 7
Website health
Scans for basic, technical and content issues, prioritized, with one-click fixes through the tool, the CMS plugins or the API.
- 8
A 2.2 GPA, above 20 of 64
That is against the other SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Morningscore you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
Morningscore at a glance
- Pricing
- Free trial, from $69 per month for 100 keywords, billed monthly
- Free plan
- No
- Free trial
- 14-day free trial, no credit card needed
- Runs on
- Web
- Made by
- Morningscore ApS, since 2018
- Category
- SEO Tools
- Our grade
- 2.2 GPA, fair
The report card
Best for small businesses new to SEO
Morningscore is an SEO tool from Denmark that tracks Google rankings daily, checks backlinks and site health, and hands you missions in order of impact, plus whether ChatGPT and Google's AI Overviews mention you. But Lite is $69 a month for just 100 keywords with no reports or CSV export, it reads only Google and ChatGPT, and yearly plans bind you for 12 months.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Lite is $69 a month, or about $57.50 with the 2 free months on yearly billing, for 100 tracked keywords and 3 websites. That's in the middle of this category's range, though 100 keywords isn't much, and reports start at Business for $99. |
| Free plan and trial | C | No free plan, but a 14-day trial with no credit card needed. Yearly plans bind you for 12 months, so try it properly first. |
| Features | C | Daily rank tracking, AI visibility for ChatGPT and AI Overviews, site health with one-click fixes, backlinks and missions. The gaps the listing names: Google and ChatGPT only, and Lite has no reports, CSV export or scheduled scans. |
| Ease of use | C | No rating on record. There are missions in order of impact and human chat support, but you still pick keywords and prompts and work through the list yourself. |
| Platforms and integrations | B | Web only, with Search Console, plugins for WordPress and Shopify that push fixes, and the API, MCP and an agent on every plan. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Morningscore is for
- Fits if you're new to SEO and want a to-do list in order of impact
- Works for WordPress or Shopify sites that want fixes pushed through a plugin
Who it is not for
- Skip it if you care about Bing or other search engines, as it reads only Google and ChatGPT
- Tight if you track lots of keywords, as Lite stops at 100 for $69 a month
- Not for you if you need client reports or CSV exports on Lite, which has neither; reports start at Business for $99
- Watch out: yearly plans bind you for 12 months, and the only free option is the 14-day trial
- Watch out: scheduled health scans start at Business, and website scans at Pro for $159 a month
Good to know
Good for
- Small businesses new to SEO that want a guided task list
- WordPress and Shopify sites that want SEO fixes applied for them
- Teams watching Google and ChatGPT visibility in one place
Worth knowing
- There is no free plan, only the 14-day trial; yearly plans bind you for 12 months.
- Morningscore reports data from Google and ChatGPT only, not Bing or other search engines.
- Lite has no report tool, CSV exports or scheduled health scans; website scans start at Pro.
- The Journey programme adds 12 months of guidance with a yearly Business plan for $1,590 a year.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$69
A month to start
Morningscore is a paid product with a free trial, starting at $69 per month for 100 keywords, billed monthly.
Lite
$69
per month for 100 tracked keywords, billed monthly
2 users, 3 websites, 10 tracked AI prompts, 100 AI credits and 25 keyword research lookups a month. No report tool or CSV export.
Business
$99
per month for 500 tracked keywords, billed monthly
4 users, 10 websites, 100 tracked prompts, 1,000 AI credits, 3 reports a month and scheduled health scans.
Pro
$159
per month for 2,000 tracked keywords, billed monthly
10 users, 30 websites, 500 tracked prompts, 5,000 AI credits, 30 reports a month, ongoing reports and backlink CSV export.
Premium
$299
per month for 5,000 tracked keywords, billed monthly
20 users, 100 websites, 2,000 tracked prompts, 20,000 AI credits and 100 reports a month; can be customized through chat.
Trying it first
14-day free trial, no credit card needed
Read from morningscore.io on Oct 23, 2026.
Ways to pay less
Annual discount
Two months free with yearly billing
Morningscore's pricing page says yearly plans get 2 months free, a 16.67% discount on the monthly price.
Stated on morningscore.io
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Gamified SEO tool tracking Google and ChatGPT rankings. Here is what it does, as its own site describes it, and what it covers: public API, reports, keyword research, rank tracking, site audit, backlink analysis, AI search visibility.
Daily rank tracking, AI visibility for ChatGPT and AI Overviews, site health with one-click fixes, backlinks and missions.
- Daily rank tracking
- Tracks chosen keywords on Google every day, with brand visibility in AI Overviews for each one, and shows all keywords any site ranks for.
- AI visibility and GEO Score
- Tracks whether a brand is used in ChatGPT answers or cited in Google AI Overviews for your own or suggested prompts, against competitors.
- Website health
- Scans for basic, technical and content issues, prioritized, with one-click fixes through the tool, the CMS plugins or the API.
- Backlinks
- A Link Score, any site's backlinks, new and lost links tracked daily, link intersect and guides for building links.
- Missions
- A gamified to-do list of SEO tasks ordered by expected impact, with human chat support for advice on where to start.
- Plugins, API and MCP
- The RANK AI plugin for WordPress and Shopify pushes fixes and publishes AI-written articles; every plan includes the API, MCP and an agent.
Where it runs
- Web
What it works with
- Google Search Console
- WordPress
- Shopify
Morningscore is made by Morningscore ApS, and has been around since 2018.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
20/64
Other SEO tools it is graded above
Morningscore's GPA of 2.2 is higher than 20 of the 64 other SEO tools we grade, and level with 21.
It stands best on platforms and integrations (B, above 15 of 64) and worst on features (C, above 0).
Its paid plans start at $69 a month, against a middle price of $39 for the category: 41 of the 56 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 12 tools score higher and cost less.
Each grade against the category
Every bar is all 65 SEO tools we grade, cut by the letter each got. Morningscore’s own letter is outlined.
- CValue for moneyAbove 11 of 64
- CFree plan and trialAbove 14 of 64
- CFeaturesAbove 0 of 64
- CEase of useAbove 0 of 64
- BPlatforms and integrationsAbove 15 of 64
Price against what you get
Each dot is one of 57 SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. Morningscore is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Morningscore you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 23 of the 64 other SEO tools grade higher. It costs $828 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- An index of the links between billions of web pages.
- Daily checks of where your pages rank in search results.
- A crawler that checks every page of a site.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- It plugs into other products, Google Search Console, WordPress and Shopify among them, and has an API.
What this rests on. Morningscore’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Semrush, Ahrefs, SE Ranking, Mangools and Seobility
The 5 tools Morningscore is most often weighed against, with where each one differs from it.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush has a free plan. Morningscore does not, though it has a free trial.
- Morningscore also covers AI search visibility.
- 2.0GPA
Ahrefs
Free plan · from $29/mo
SEO toolset for backlinks, keyword research, audits and rank tracking.
- Ahrefs has a free plan. Morningscore does not, though it has a free trial.
- Only Ahrefs lists a browser extension.
- Morningscore also covers reports and AI search visibility.
- 2.2GPA
SE Ranking
Free trial · from $103.20/mo
SEO platform for rank tracking, audits, research and AI visibility.
- Morningscore also covers AI search visibility.
- 2.0GPA
Mangools
Free plan · from $37.70/mo
Bundle of five SEO tools led by the KWFinder keyword research app.
- Mangools has a free plan. Morningscore does not, though it has a free trial.
- Only Mangools lists a browser extension.
- Morningscore also covers reports, site audit and AI search visibility.
- 2.0GPA
Seobility
Free plan · from $69.90/mo
Site audits, rank tracking and backlink monitoring in one web app.
- Seobility has a free plan. Morningscore does not, though it has a free trial.
- Morningscore also covers AI search visibility.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Morningscore free?
No, Morningscore is a paid product, but you can try it first. 14-day free trial, no credit card needed.
How much does Morningscore cost?
Morningscore lists 4 plans. Lite: $69 per month for 100 tracked keywords, billed monthly.
What platforms does Morningscore work on?
Morningscore is available on Web.
Does Morningscore offer any discounts?
Morningscore publicly lists the following: Two months free with yearly billing.
Does Morningscore have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Morningscore is listed for Web.
Does Morningscore have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Morningscore is listed for Web.
Is Morningscore open source?
Morningscore is not described as open source on its own site, as read on Oct 23, 2026.
Does Morningscore have an API?
Yes. Morningscore offers a public API, according to its own site.
What does Morningscore integrate with?
Morningscore's listing names Google Search Console, WordPress and Shopify.
Who makes Morningscore?
Morningscore is made by Morningscore ApS. It dates from 2018.
What are the alternatives to Morningscore?
The closest alternatives to Morningscore in our directory are Semrush, Ahrefs, SE Ranking, Mangools and Seobility.
How does Morningscore compare with other SEO tools?
Morningscore's GPA of 2.2 is higher than 20 of the 64 other SEO tools we grade, and level with 21.
Is Morningscore good value for money?
ToolGPA grades Morningscore C for value for money. Its paid plans start at $69 a month, against a middle price of $39 for the category: 41 of the 56 others that charge start lower.
Could I make my own version of Morningscore?
To replace Morningscore you would be making search volumes for millions of keywords, gathered and kept up to date.
Where this guide comes from
The prices, plans, platforms and features were read from Morningscore’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Morningscore's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Morningscore ApS. Prices change, so check morningscore.io before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Morningscore, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/morningscore
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Morningscore: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/morningscore
Know someone choosing between SEO tools?
Send them this guide: toolgpa.com/tools/morningscore/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO tools after Morningscore, each with an Insider's Guide of its own.
- SEO Tools Insider's GuideEvery one of the 65 SEO tools we grade, compared
- Rank Math Insider's GuideWordPress SEO plugin for meta tags, schema, sitemaps and rank tracking3.0 GPA
- Keywords Everywhere Insider's GuideBrowser extension that shows search volume on the sites you browse2.8 GPA
- NeuronWriter Insider's GuideContent editor that scores drafts against the pages already ranking2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Morningscore’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Morningscore is a trademark of its owner, and this guide is not made, paid for or approved by Morningscore ApS. Prices and plans change: check morningscore.io before you buy.