Alternatives · SEO
Morningscore alternatives
As of Oct 23, 2026, the highest-graded Morningscore alternative is Semrush (2.2 GPA). It's also the best free one.
Morningscore compared with 5 alternatives: Semrush, Ahrefs, SE Ranking, Mangools and Seobility.
Morningscore is a paid product with a free trial, starting at $69 per month for 100 keywords, billed monthly. 4 of the 5 alternatives are free or have a free plan. One more offers a free trial.
Listings checked up to Oct 23, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| MorningscoreThis tool | Free trial · from $69/mo | Trial only | Web |
| Semrush | Free plan · from $117.33/mo | Yes | Web |
| Ahrefs | Free plan · from $29/mo | Yes | Web, Browser extension |
| SE Ranking | Free trial · from $103.20/mo | Trial only | Web |
| Mangools | Free plan · from $37.70/mo | Yes | Web, Browser extension |
| Seobility | Free plan · from $69.90/mo | Yes | Web |
Price against what you get
Morningscore starts at $69 a month and scores 2.3 out of 4 on features, ease of use and platforms. None of the 5 alternatives on this chart both scores higher and starts lower.
Semrush and SE Ranking score higher without starting lower. Ahrefs and Mangools start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Morningscore
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
- Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
- Semrush has a free plan, which Morningscore lacks.
- Semrush does not cover AI search visibility, which Morningscore does.
Suits: Freelancers and in-house marketers who want research, tracking and audits in one account
Ahrefs
SEO toolset for backlinks, keyword research, audits and rank tracking
- Ahrefs starts at $29 per month, billed monthly.
- Ahrefs has a free plan, which Morningscore lacks.
- Ahrefs also lists a browser extension.
- Ahrefs does not cover reports and AI search visibility, which Morningscore does.
Suits: SEOs who spend most of their time on backlinks and competitor research
SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
- SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
- SE Ranking does not cover AI search visibility, which Morningscore does.
Suits: Agencies and consultants tracking rankings for many client sites
Mangools
Bundle of five SEO tools led by the KWFinder keyword research app
- Mangools starts at $37.70 per month, billed annually ($61 billed monthly).
- Mangools has a free plan, which Morningscore lacks.
- Mangools also lists a browser extension.
- Mangools does not cover reports, site audit and AI search visibility, which Morningscore does.
Suits: Bloggers and small-site owners who mainly need keyword research
Seobility
Site audits, rank tracking and backlink monitoring in one web app
- Seobility starts at $69.90 per month, billed monthly.
- Seobility has a free plan, which Morningscore lacks.
- Seobility does not cover AI search visibility, which Morningscore does.
Suits: Small businesses that want audits and rank tracking without a large suite
Limits worth knowing in Morningscore
- There is no free plan, only the 14-day trial; yearly plans bind you for 12 months.
- Morningscore reports data from Google and ChatGPT only, not Bing or other search engines.
- Lite has no report tool, CSV exports or scheduled health scans; website scans start at Pro.
- The Journey programme adds 12 months of guidance with a yearly Business plan for $1,590 a year.
Common questions
What are the alternatives to Morningscore?
The alternatives to Morningscore in this directory are Semrush, Ahrefs, SE Ranking, Mangools and Seobility. Each one has a side-by-side comparison with Morningscore.
Is there a free alternative to Morningscore?
Yes. Semrush, Ahrefs, Mangools and Seobility have a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 17, 2026 to Oct 23, 2026. Vendors change prices without notice, so confirm on their site before you buy.