SEOptimer vs Serpstat
We give SEOptimer a 2.6 GPA and Serpstat a 2.0, out of 4.0. SEOptimer grades higher on value for money, the free plan and ease of use. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SEOptimer
SEO audit tool with white-label reports and a lead-generation widget
Serpstat
All-in-one SEO platform for research, rank tracking and site audits
How we grade them
| 2.6GPASEOptimerGood | 2.0GPASerpstatFair | |
|---|---|---|
| Value for money | BDIY SEO is $21.75 a month on yearly billing ($29 monthly), right on the line of this category's cheapest quarter. The limits are tight for the money: 4 crawls of 1 site, 20 tracked keywords and 25 keyword searches. | CIndividual is $50 a month on yearly billing ($69 monthly), at the top of this category's middle range, for 1 user, 100 searches a day and 10,000 position checks a month. Team, with 3 users and the API, is $100. |
| Free plan and trial | CFree single-page audits from the Chrome extension with no account, limited per day, plus a 14-day trial with the plan's full features. Fine for checking pages, not for running your SEO. | DNo free plan. The 7-day trial of Individual or Team checks your card with a $1 charge that comes back, then renews into a paid plan unless you cancel. |
| Features | CPage audits, a site crawler, keyword and backlink research, rank tracking, an AI writer, white-label reports and a lead-capture audit form. Broad, but the listing shows the gaps: 4 crawls and 20 tracked keywords on DIY SEO. | CKeyword and site research with organic and paid rankings, backlinks, daily rank tracking and audits. The gaps are on Individual: no API, AI tools, keyword lists, batch analysis or JavaScript rendering, and one pool of daily searches for everything. |
| Ease of use | BNo rating on record, but there's little to set up: paste a URL or click the extension and you get an audit with fixes in priority order. | CNo rating on record. Daily search credits shared across site, keyword and backlink lookups take some planning, and the reports have a learning curve. |
| Platforms and integrations | BWeb plus a Chrome extension, with Zapier and webhooks on Lead Generation and an SEO Audit API as a paid add-on from $100 a month. No desktop or phone app. | BWeb plus a browser extension, with an API and an MCP connection for ChatGPT and Claude from the Team plan. No desktop or phone app. |
| Best for | branded SEO audits for agencies | a cheaper all-in-one SEO suite |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SEOptimer and Serpstat. How we grade
Price against what you get
SEOptimer starts at $21.75 a month and scores 2.7 out of 4 on features, ease of use and platforms. Serpstat starts at $50 a month and scores 2.3.
SEOptimer scores higher and starts $28.25 a month lower. Of the other SEO tools on the chart, none scores higher than SEOptimer for less, and 7 score higher than Serpstat for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SEOptimer starts at $21.75 per month, billed annually ($29 billed monthly). Serpstat starts at $50 per month, billed annually ($69 billed monthly).
- SEOptimer has a free plan. Serpstat does not, though it has a free trial.
At a glance
| SEOptimer | Serpstat | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $21.75 per month, billed annually ($29 billed monthly) | $50 per month, billed annually ($69 billed monthly) |
| Free plan | Free SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day. | None |
| Free trial | 14-day free trial with full access to the plan's features | 7-day free trial of Individual or Team; card verified with a $1 charge that is returned |
| Web | ||
| Browser extension | ||
| Made by | SEOptimer Pte. Ltd. | Serpstat (part of Fractal) |
| Price read from | web.archive.org (not the vendor's own page) | serpstat.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
SEOptimer
- Agencies sending branded SEO audit reports to clients
- Collecting leads with an audit form on an agency's own site
- Small sites wanting a list of on-page fixes
Serpstat
- Freelancers who want research, tracking and audits at a lower price
- Small agencies that need several users and an API on one plan
- Teams that track paid and organic rankings together
Worth knowing
SEOptimer
- Limits are tight on DIY SEO: 4 crawls of one site, 20 tracked keywords and 25 keyword searches.
- White-label reports need the White Label plan, and the embeddable lead form, webhooks and Zapier need Lead Generation.
- Local SEO packs (from $29 a month), extra GEO audits and the SEO Audit API (from $100 a month) are separate add-ons.
- Payment is by credit card only; PayPal is not accepted.
Serpstat
- Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
- The trial renews into a paid plan automatically after 7 days unless cancelled.
- White-label reports are only on the Agency plan.
- Daily search credits are shared across site, keyword and backlink lookups.
Key features
SEOptimer
- SEO and GEO audits
- Checks a page's on-page elements, crawlability, speed and Core Web Vitals, backlinks, social and local details, and signals AI search engines use.
- White-label PDF reports
- Reports carry your logo, colors and company details, can be produced in 15 languages and scheduled; from the White Label plan.
- Lead-generation audit form
- An audit widget for your own website that collects visitors' contact details with each audit and sends leads by email, webhook or Zapier.
- Site crawler
- Crawls every page of a site to find problems in depth, with the number of crawls set by plan.
- Keyword and backlink research
- Keyword research, rank tracking, backlink research and backlink change monitoring, each with monthly limits by plan.
- Chrome extension
- Runs a full audit of the page in the current tab, with prioritized recommendations, without needing an account.
Serpstat
- Keyword and site analysis
- Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.
- Backlink analysis
- Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.
- Rank Tracker
- Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.
- Site Audit
- Audit 30,000 to 1.5 million pages a month; JavaScript rendering starts on the Team plan.
- API and MCP
- Team and above include API credits for search, backlink, rank tracking and audit data, and an MCP link for ChatGPT and Claude.
- LLM Brand Monitor
- See how ChatGPT, Claude, Gemini and other AI models talk about your brand and competitors, with trends over time.
Plans
SEOptimer
DIY SEO$21.75
per month, billed annually ($29 billed monthly)
SEO audits for your own site, 4 crawls of 1 site, 20 tracked keywords, 25 keyword and 25 backlink searches, 20 AI articles a month.
White Label$29.25
per month, billed annually ($39 billed monthly)
Branded PDF audit reports, 10 crawls, 100 tracked keywords, 100 keyword and 50 backlink searches, and 3 users.
Lead Generation$44.25
per month, billed annually ($59 billed monthly)
Adds the embeddable audit form for leads, webhooks and Zapier; 50 crawls, 250 tracked keywords and 6 users.
CustomCustom
Custom limits, requirements and API integration for enterprises, arranged by chat with the sales team.
Serpstat
Individual$50
per month, billed annually ($69 billed monthly)
1 user, 5 projects, 100 searches a day, 10,000 position checks and 30,000 audit pages a month, 50,000 export rows.
Team$100
per month, billed annually ($129 billed monthly)
3 users, unlimited projects, 500 searches a day, 50,000 position checks, API, MCP, AI tools, batch analysis and scheduled reports.
Team x2$169
per month, billed annually ($209 billed monthly)
6 users, 1,000 searches a day, 100,000 position checks, 300,000 audit pages and 500,000 export rows.
Agency$410
per month, billed annually ($499 billed monthly)
30 users, 5,000 searches a day, 500,000 position checks, 1.5 million audit pages, white-label reports and phone support.
Ways to pay less
SEOptimer
- Annual discount
25% off with annual billing
SEOptimer's pricing FAQ offers annual billing on every plan at 25% off the monthly price, which it likens to three months free.
Serpstat
- Annual discount
Save up to 27% with annual billing
Serpstat's pricing page lists Individual at $50 a month billed annually instead of $69, a $228 saving a year, and Agency at $410 instead of $499.
- Nonprofit
Discounts for nonprofits on request
Serpstat's pricing FAQ says it offers discounts for nonprofits, enterprises and longer contracts, arranged through its sales team.
