The SEOptimer Insider’s Guide
Everything we know about SEOptimer in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SEOptimer
The Insider’s Guide
SEO audit tool with white-label reports and a lead-generation widget
Every plan, grade, refund rule and rival among SEO tools, read from SEOptimer’s own pages.
Made by SEOptimer Pte. Ltd. · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SEOptimer’s own pages, its app-store listings and our grades. Every fact in it is on SEOptimer’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.6
GPA, above 16 of the 21 other SEO tools we grade
SEOptimer runs SEO audits of any web page, covering on-page elements, speed and Core Web Vitals, backlinks, local details and readiness for AI search. Its paid plans add a site crawler, keyword and backlink research, rank tracking and an AI writer. Agencies use it to send branded PDF audits and to embed an audit form that collects leads on their own site.
To get you started, here are 9 things to know about SEOptimer, taken from its own pages and our grades.
No rating on record, but there's little to set up: paste a URL or click the extension and you get an audit with fixes in priority order.
- 1
Best for branded SEO audits for agencies
SEOptimer audits any page for on-page problems, speed, backlinks, local details and AI search readiness, and agencies use it to send branded PDF reports and collect leads with an audit form.
- 2
Paid plans start at $21.75 a month
As its pricing page puts it: $21.75 per month, billed annually ($29 billed monthly).
- 3
There is a free plan
Free SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day.
- 4
It runs on Web
Web, with a browser extension too.
- 5
SEO and GEO audits
Checks a page's on-page elements, crawlability, speed and Core Web Vitals, backlinks, social and local details, and signals AI search engines use.
- 6
White-label PDF reports
Reports carry your logo, colors and company details, can be produced in 15 languages and scheduled; from the White Label plan.
- 7
Lead-generation audit form
An audit widget for your own website that collects visitors' contact details with each audit and sends leads by email, webhook or Zapier.
- 8
A 2.6 GPA, above 16 of 21
That is against the other SEO tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace SEOptimer you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
SEOptimer at a glance
- Pricing
- Free plan, from $21.75 per month, billed annually ($29 billed monthly)
- Free plan
- Yes
- Free trial
- 14-day free trial with full access to the plan's features
- Runs on
- Web, Browser extension
- Made by
- SEOptimer Pte. Ltd.
- Category
- SEO Tools
- Our grade
- 2.6 GPA, good
The report card
Best for branded SEO audits for agencies
SEOptimer audits any page for on-page problems, speed, backlinks, local details and AI search readiness, and agencies use it to send branded PDF reports and collect leads with an audit form. DIY SEO is $21.75 a month on yearly billing. That plan is tight, though: 4 crawls of one site and 20 tracked keywords.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | DIY SEO is $21.75 a month on yearly billing ($29 monthly), right on the line of this category's cheapest quarter. The limits are tight for the money: 4 crawls of 1 site, 20 tracked keywords and 25 keyword searches. |
| Free plan and trial | C | Free single-page audits from the Chrome extension with no account, limited per day, plus a 14-day trial with the plan's full features. Fine for checking pages, not for running your SEO. |
| Features | C | Page audits, a site crawler, keyword and backlink research, rank tracking, an AI writer, white-label reports and a lead-capture audit form. Broad, but the listing shows the gaps: 4 crawls and 20 tracked keywords on DIY SEO. |
| Ease of use | B | No rating on record, but there's little to set up: paste a URL or click the extension and you get an audit with fixes in priority order. |
| Platforms and integrations | B | Web plus a Chrome extension, with Zapier and webhooks on Lead Generation and an SEO Audit API as a paid add-on from $100 a month. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SEOptimer is for
- Great if you're an agency sending clients audits with your own logo on them
- Handy when you want an audit form on your site that collects leads
- Good for small sites that just want a clear list of on-page fixes
Who it is not for
- Too light for real rank tracking, with 20 keywords on DIY SEO
- Tight if you crawl often, as DIY SEO allows 4 crawls of one site
- Not for you if you want to pay with PayPal, as it takes cards only
Good to know
Good for
- Agencies sending branded SEO audit reports to clients
- Collecting leads with an audit form on an agency's own site
- Small sites wanting a list of on-page fixes
Worth knowing
- Limits are tight on DIY SEO: 4 crawls of one site, 20 tracked keywords and 25 keyword searches.
- White-label reports need the White Label plan, and the embeddable lead form, webhooks and Zapier need Lead Generation.
- Local SEO packs (from $29 a month), extra GEO audits and the SEO Audit API (from $100 a month) are separate add-ons.
- Payment is by credit card only; PayPal is not accepted.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$21.75
A month to start. There is a free plan too
SEOptimer has a free plan. Paid plans start at $21.75 per month, billed annually ($29 billed monthly).
Fine for checking pages, not for running your SEO.
DIY SEO
$21.75
per month, billed annually ($29 billed monthly)
SEO audits for your own site, 4 crawls of 1 site, 20 tracked keywords, 25 keyword and 25 backlink searches, 20 AI articles a month.
White Label
$29.25
per month, billed annually ($39 billed monthly)
Branded PDF audit reports, 10 crawls, 100 tracked keywords, 100 keyword and 50 backlink searches, and 3 users.
Lead Generation
$44.25
per month, billed annually ($59 billed monthly)
Adds the embeddable audit form for leads, webhooks and Zapier; 50 crawls, 250 tracked keywords and 6 users.
Custom
Custom
Custom limits, requirements and API integration for enterprises, arranged by chat with the sales team.
The free plan
Free SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day.
Trying it first
14-day free trial with full access to the plan's features
Read from web.archive.org on Oct 17, 2026, where its own pages could not be read.
Ways to pay less
Annual discount
25% off with annual billing
SEOptimer's pricing FAQ offers annual billing on every plan at 25% off the monthly price, which it likens to three months free.
Stated on seoptimer.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and Browser extension
SEO audit tool with white-label reports and a lead-generation widget. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, keyword research, rank tracking, site audit, backlink analysis.
Page audits, a site crawler, keyword and backlink research, rank tracking, an AI writer, white-label reports and a lead-capture audit form.
- SEO and GEO audits
- Checks a page's on-page elements, crawlability, speed and Core Web Vitals, backlinks, social and local details, and signals AI search engines use.
- White-label PDF reports
- Reports carry your logo, colors and company details, can be produced in 15 languages and scheduled; from the White Label plan.
- Lead-generation audit form
- An audit widget for your own website that collects visitors' contact details with each audit and sends leads by email, webhook or Zapier.
- Site crawler
- Crawls every page of a site to find problems in depth, with the number of crawls set by plan.
- Keyword and backlink research
- Keyword research, rank tracking, backlink research and backlink change monitoring, each with monthly limits by plan.
- Chrome extension
- Runs a full audit of the page in the current tab, with prioritized recommendations, without needing an account.
Where it runs
- Web
- Browser extension
What it works with
- Zapier
SEOptimer is made by SEOptimer Pte. Ltd.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
16/21
Other SEO tools it is graded above
SEOptimer's GPA of 2.6 is higher than 16 of the 21 other SEO tools we grade, and level with 2.
It stands best on ease of use (B, above 19 of 21) and worst on features (C, above 0).
Its paid plans start at $21.75 a month, against a middle price of $34.45 for the category: 6 of the 21 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 22 SEO tools we grade, cut by the letter each got. SEOptimer’s own letter is outlined.
- BValue for moneyAbove 12 of 21
- CFree plan and trialAbove 2 of 21
- CFeaturesAbove 0 of 21
- BEase of useAbove 19 of 21
- BPlatforms and integrationsAbove 6 of 21
Price against what you get
Each dot is one of 22 SEO tools. Further left costs less; higher up scores better on features, ease of use and platforms. SEOptimer is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace SEOptimer you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.6 is higher than 16 of the 21 other SEO tools we grade. It costs $261 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- An index of the links between billions of web pages.
- A crawler that checks every page of a site.
- Daily checks of where your pages rank in search results.
- It plugs into other products, Zapier among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
What this rests on. SEOptimer’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Seobility, SE Ranking, Semrush, Serpstat and Ubersuggest
The 5 tools SEOptimer is most often weighed against, with where each one differs from it.
- 2.0GPA
Seobility
Free plan · from $69.90/mo
Site audits, rank tracking and backlink monitoring in one web app.
- Only SEOptimer lists a browser extension.
- 2.2GPA
SE Ranking
Free trial · from $103.20/mo
SEO platform for rank tracking, audits, research and AI visibility.
- SEOptimer has a free plan. SE Ranking does not, though it has a free trial.
- Only SEOptimer lists a browser extension.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Only SEOptimer lists a browser extension.
- 2.0GPA
Serpstat
Free trial · from $50/mo
All-in-one SEO platform for research, rank tracking and site audits.
- SEOptimer has a free plan. Serpstat does not, though it has a free trial.
- 2.4GPA
Ubersuggest
Free plan · from $29/mo
Low-cost SEO tool for keyword ideas, site audits and rank tracking.
- SEOptimer also covers reports.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SEOptimer free?
SEOptimer has a free plan. Free SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day.
How much does SEOptimer cost?
SEOptimer lists 4 plans. DIY SEO: $21.75 per month, billed annually ($29 billed monthly).
What platforms does SEOptimer work on?
SEOptimer is available on Web. It also has a browser extension.
Does SEOptimer offer any discounts?
SEOptimer publicly lists the following: 25% off with annual billing.
Does SEOptimer have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. SEOptimer is listed for Web.
Does SEOptimer have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. SEOptimer is listed for Web.
Is SEOptimer open source?
SEOptimer is not described as open source on its own site, as read on Oct 17, 2026.
Does SEOptimer have an API?
Yes. SEOptimer offers a public API, according to its own site.
What does SEOptimer integrate with?
SEOptimer's listing names Zapier. A listing names up to eight integrations, so it may connect to more.
Does SEOptimer have a free trial?
Yes. 14-day free trial with full access to the plan's features.
Who makes SEOptimer?
SEOptimer is made by SEOptimer Pte. Ltd.
What are the alternatives to SEOptimer?
The closest alternatives to SEOptimer in our directory are Seobility, SE Ranking, Semrush, Serpstat and Ubersuggest.
How does SEOptimer compare with other SEO tools?
SEOptimer's GPA of 2.6 is higher than 16 of the 21 other SEO tools we grade, and level with 2.
Is SEOptimer good value for money?
ToolGPA grades SEOptimer B for value for money. Its paid plans start at $21.75 a month, against a middle price of $34.45 for the category: 6 of the 21 others that charge start lower.
Could I make my own version of SEOptimer?
To replace SEOptimer you would be making search volumes for millions of keywords, gathered and kept up to date.
Where this guide comes from
The prices, plans, platforms and features were read from SEOptimer’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read on 17 October 2026 from an archived copy of SEOptimer's pricing page dated 29 September 2026 and from its Chrome Web Store page. The live pricing page turned our reader away when we went back to check it. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SEOptimer Pte. Ltd. Prices change, so check seoptimer.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SEOptimer, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/seoptimer
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SEOptimer: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/seoptimer
Know someone choosing between SEO tools?
Send them this guide: toolgpa.com/tools/seoptimer/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded SEO tools after SEOptimer, each with an Insider's Guide of its own.
- SEO Tools Insider's GuideEvery one of the 22 SEO tools we grade, compared
- Rank Math Insider's GuideWordPress SEO plugin for meta tags, schema, sitemaps and rank tracking3.0 GPA
- Keywords Everywhere Insider's GuideBrowser extension that shows search volume on the sites you browse2.8 GPA
- NeuronWriter Insider's GuideContent editor that scores drafts against the pages already ranking2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SEOptimer’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. SEOptimer is a trademark of its owner, and this guide is not made, paid for or approved by SEOptimer Pte. Ltd. Prices and plans change: check seoptimer.com before you buy.