Senuto vs Serpstat (2026): which should you pick?
As of Oct 23, 2026, Senuto grades higher than Serpstat: 2.2 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Senuto grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Senuto
Polish SEO and content platform with visibility data and AI writing
Serpstat
All-in-one SEO platform for research, rank tracking and site audits
Which one is for you
Pick Senuto if
- Fits if your sites are in Poland or one of the other markets its visibility data covers
- Works for teams that want keyword data, rank tracking and AI writing in one account
Look elsewhere if
- Skip it if your sites are outside Poland, CZ, SK, SE, NL, DK, HU and RO, as visibility data covers only those
- Tight if you're on Lite, with 50 keyword queries, 100 visibility queries and 150 tracked keywords a month
- Pricey if you need the API or MCP, which start at Advanced at €146 a month or cost €64 a month on Lite
- Watch out: Make, Looker Studio and Sheets links are add-ons below Prime, which is €288 a month
- Watch out: prices are in euros before VAT; extra queries cost from €7 per 1,000 and 150 more tracked keywords €7 a month
Pick Serpstat if
- Fits if you want research, tracking and audits in one account from $50 a month on yearly billing
- Works for small agencies that want 3 users and an API on Team at $100 a month
Look elsewhere if
- Skip it if you want a free plan or won't hand over a card: the trial takes $1 to check and renews into a paid plan after 7 days
- Not for you if you need the API, AI tools, keyword lists or JavaScript rendering on a single-user plan, as they start on Team
- Tight if you research all day on Individual, with 100 searches a day shared across site, keyword and backlink lookups
- Pricey if you want white-label reports, which are only on Agency at $410 a month
- Not for you if you want a desktop or phone app; it runs on the web with a browser extension
How we grade them
| 2.2GPASenutoFair | 2.0GPASerpstatFair | |
|---|---|---|
| Value for money | CLite is €35 a month plus VAT on yearly billing (€43 monthly), about $40, right at this category's middle. The API and MCP need Advanced at €146 or cost €64 a month extra on Lite, and extra queries are bought as Senucoins. | CIndividual is $50 a month on yearly billing ($69 monthly), at the top of this category's middle range, for 1 user, 100 searches a day and 10,000 position checks a month. Team, with 3 users and the API, is $100. |
| Free plan and trial | CNo free plan, but a 14-day trial of the Basic plan with full access and no credit card needed. | DNo free plan. The 7-day trial of Individual or Team checks your card with a $1 charge that comes back, then renews into a paid plan unless you cancel. |
| Features | CDomain visibility, a keyword database Senuto puts at about 185 million keywords, daily rank tracking, backlinks, a content planner and AI writer, and an AI Overviews report. The gap the listing names: visibility data covers Poland plus CZ, SK, SE, NL, DK, HU and RO only. | CKeyword and site research with organic and paid rankings, backlinks, daily rank tracking and audits. The gaps are on Individual: no API, AI tools, keyword lists, batch analysis or JavaScript rendering, and one pool of daily searches for everything. |
| Ease of use | CNo rating on record. Each tool runs on its own monthly query allowance, with tracker projects and content plans to set up, so there's a fair bit to learn. | CNo rating on record. Daily search credits shared across site, keyword and backlink lookups take some planning, and the reports have a learning curve. |
| Platforms and integrations | BWeb only, connected to Search Console, Google Analytics, Looker Studio, Sheets, Slack and Make, with an API and MCP server from Advanced. Make, Looker Studio and Sheets are add-ons below Prime. No desktop or phone app. | BWeb plus a browser extension, with an API and an MCP connection for ChatGPT and Claude from the Team plan. No desktop or phone app. |
| Best for | SEO for Polish and Central European sites | all-in-one SEO from $50 a month |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Senuto and Serpstat. How we grade
Price against what you get
Senuto starts at about $39.22 a month and scores 2.3 out of 4 on features, ease of use and platforms. Serpstat starts at $50 a month and scores 2.3.
They score the same, and Senuto starts $10.78 a month lower. Of the other SEO tools on the chart, 9 score higher than Senuto for less, and 12 score higher than Serpstat for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Senuto also covers content optimization.
- Serpstat also covers reports and site audit.
At a glance
| Senuto | Serpstat | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €35 per month + VAT, billed annually (€43 billed monthly) | $50 per month, billed annually ($69 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial with full access on the Basic plan, no credit card needed | 7-day free trial of Individual or Team; card verified with a $1 charge that is returned |
| Web | ||
| Browser extension | ||
| Made by | Senuto sp. z o.o. | Serpstat (part of Fractal) |
| Price read from | senuto.com | serpstat.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
Senuto
- Prices are in euros and exclude VAT; the pricing page shows no dollar prices.
- Visibility data covers a short list of markets: the page names CZ, SK, SE, NL, DK, HU and RO alongside Poland.
- API and MCP access start at Advanced; below it API plus MCP costs €64 a month on Lite and €32 on Basic, and Make, Looker Studio and Sheets links are add-ons below Prime.
- Limits refill monthly; extra queries are bought as Senucoins, from €7 for 1,000, and extra tracked keywords from €7 a month for 150.
Serpstat
- Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
- The trial renews into a paid plan automatically after 7 days unless cancelled.
- White-label reports are only on the Agency plan.
- Daily search credits are shared across site, keyword and backlink lookups.
Key features
Senuto
- Visibility Analysis
- See any domain's visibility in Google's top 3, 10 and 50 results, its ranking keywords, traffic by page, cannibalization and quick wins.
- Keyword Explorer
- Search a database Senuto puts at close to 185 million keywords for volume, seasonality and CPC, in any country and language.
- Rank Tracker
- Daily positions by country, region or city, including Google Maps and answer boxes, with competitor comparison and exports to CSV or PDF.
- Content Planner and Writer
- Plan topics, get AI outlines with headings, and write in an editor that scores content and flags keywords used too much or too little.
- AI Overviews report
- Shows whether and where a domain appears in Google's AI Overviews; it is listed on every plan.
- API and MCP server
- A REST API and an MCP server with 26 tools let other apps and AI assistants read Senuto data, from the Advanced plan.
Serpstat
- Keyword and site analysis
- Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.
- Backlink analysis
- Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.
- Rank Tracker
- Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.
- Site Audit
- Audit 30,000 to 1.5 million pages a month; JavaScript rendering starts on the Team plan.
- API and MCP
- Team and above include API credits for search, backlink, rank tracking and audit data, and an MCP link for ChatGPT and Claude.
- LLM Brand Monitor
- See how ChatGPT, Claude, Gemini and other AI models talk about your brand and competitors, with trends over time.
Plans
Senuto
Lite€35
per month + VAT, billed annually (€43 billed monthly)
100 visibility and 50 keyword queries a month, 1 content plan, 5 articles, and 5 tracker projects with 150 keywords.
Basic€72
per month + VAT, billed annually (€86 billed monthly)
200 visibility and 100 keyword queries, 2 content plans, 15 articles, 300 tracked keywords and unlimited tracker guests.
Advanced€146
per month + VAT, billed annually (€175 billed monthly)
400 visibility and 200 keyword queries, 35 articles, 1,000 tracked keywords in 20 projects, and API and MCP access.
Prime€288
per month + VAT, billed annually (€433 billed monthly)
30,000 queries in each data tool, 6,000 SERP analyses, 150 articles, 5,000 tracked keywords and the integrations.
EnterpriseCustom
A tailored package for large companies, which can add reports such as backlink audits and internal linking optimization.
Serpstat
Individual$50
per month, billed annually ($69 billed monthly)
1 user, 5 projects, 100 searches a day, 10,000 position checks and 30,000 audit pages a month, 50,000 export rows.
Team$100
per month, billed annually ($129 billed monthly)
3 users, unlimited projects, 500 searches a day, 50,000 position checks, API, MCP, AI tools, batch analysis and scheduled reports.
Team x2$169
per month, billed annually ($209 billed monthly)
6 users, 1,000 searches a day, 100,000 position checks, 300,000 audit pages and 500,000 export rows.
Agency$410
per month, billed annually ($499 billed monthly)
30 users, 5,000 searches a day, 500,000 position checks, 1.5 million audit pages, white-label reports and phone support.
Ways to pay less
Senuto
- Annual discount
Two or four months free with annual billing
Senuto's pricing page says annual billing saves 2 months on Lite, Basic and Advanced and 4 months on Prime compared with paying monthly.
Serpstat
- Annual discount
Save up to 27% with annual billing
Serpstat's pricing page lists Individual at $50 a month billed annually instead of $69, a $228 saving a year, and Agency at $410 instead of $499.
- Nonprofit
Discounts for nonprofits on request
Serpstat's pricing FAQ says it offers discounts for nonprofits, enterprises and longer contracts, arranged through its sales team.
Common questions
Which is cheaper, Senuto or Serpstat?
As of Oct 23, 2026, Senuto is cheaper to start with: about $39.22 a month, against $50 a month for Serpstat. Senuto starts at €35 per month + VAT, billed annually (€43 billed monthly), and Serpstat starts at $50 per month, billed annually ($69 billed monthly).
Which has a free plan, Senuto or Serpstat?
As of Oct 23, 2026, neither Senuto nor Serpstat has a free plan. Both have a free trial.
Which platforms do Senuto and Serpstat run on?
As of Oct 23, 2026, only Serpstat lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.