Semrush vs Senuto (2026): which should you pick?
As of Oct 23, 2026, Semrush and Senuto share a 2.2 GPA, and only Semrush has a free plan.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Semrush grades higher on features. Senuto grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
Senuto
Polish SEO and content platform with visibility data and AI writing
Which one is for you
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
Pick Senuto if
- Fits if your sites are in Poland or one of the other markets its visibility data covers
- Works for teams that want keyword data, rank tracking and AI writing in one account
Look elsewhere if
- Skip it if your sites are outside Poland, CZ, SK, SE, NL, DK, HU and RO, as visibility data covers only those
- Tight if you're on Lite, with 50 keyword queries, 100 visibility queries and 150 tracked keywords a month
- Pricey if you need the API or MCP, which start at Advanced at €146 a month or cost €64 a month on Lite
- Watch out: Make, Looker Studio and Sheets links are add-ons below Prime, which is €288 a month
- Watch out: prices are in euros before VAT; extra queries cost from €7 per 1,000 and 150 more tracked keywords €7 a month
How we grade them
| 2.2GPASemrushFair | 2.2GPASenutoFair | |
|---|---|---|
| Value for money | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. | CLite is €35 a month plus VAT on yearly billing (€43 monthly), about $40, right at this category's middle. The API and MCP need Advanced at €146 or cost €64 a month extra on Lite, and extra queries are bought as Senucoins. |
| Free plan and trial | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. | CNo free plan, but a 14-day trial of the Basic plan with full access and no credit card needed. |
| Features | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. | CDomain visibility, a keyword database Senuto puts at about 185 million keywords, daily rank tracking, backlinks, a content planner and AI writer, and an AI Overviews report. The gap the listing names: visibility data covers Poland plus CZ, SK, SE, NL, DK, HU and RO only. |
| Ease of use | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. | CNo rating on record. Each tool runs on its own monthly query allowance, with tracker projects and content plans to set up, so there's a fair bit to learn. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. | BWeb only, connected to Search Console, Google Analytics, Looker Studio, Sheets, Slack and Make, with an API and MCP server from Advanced. Make, Looker Studio and Sheets are add-ons below Prime. No desktop or phone app. |
| Best for | all-in-one SEO research for teams with a budget | SEO for Polish and Central European sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Semrush and Senuto. How we grade
Price against what you get
Semrush starts at $117.33 a month and scores 2.7 out of 4 on features, ease of use and platforms. Senuto starts at about $39.22 a month and scores 2.3.
Semrush scores higher, and starts $78.11 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, none scores higher than Semrush for less, and 9 score higher than Senuto for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Semrush also covers reports and site audit.
- Senuto also covers content optimization.
At a glance
| Semrush | Senuto | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $117.33 per month, billed annually ($139 billed monthly) | €35 per month + VAT, billed annually (€43 billed monthly) |
| Free plan | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. | None |
| Free trial | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once | 14-day free trial with full access on the Basic plan, no credit card needed |
| Web | ||
| Made by | Semrush Holdings | Senuto sp. z o.o. |
| Price read from | semrush.com | senuto.com |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Senuto
- Prices are in euros and exclude VAT; the pricing page shows no dollar prices.
- Visibility data covers a short list of markets: the page names CZ, SK, SE, NL, DK, HU and RO alongside Poland.
- API and MCP access start at Advanced; below it API plus MCP costs €64 a month on Lite and €32 on Basic, and Make, Looker Studio and Sheets links are add-ons below Prime.
- Limits refill monthly; extra queries are bought as Senucoins, from €7 for 1,000, and extra tracked keywords from €7 a month for 150.
Key features
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Senuto
- Visibility Analysis
- See any domain's visibility in Google's top 3, 10 and 50 results, its ranking keywords, traffic by page, cannibalization and quick wins.
- Keyword Explorer
- Search a database Senuto puts at close to 185 million keywords for volume, seasonality and CPC, in any country and language.
- Rank Tracker
- Daily positions by country, region or city, including Google Maps and answer boxes, with competitor comparison and exports to CSV or PDF.
- Content Planner and Writer
- Plan topics, get AI outlines with headings, and write in an editor that scores content and flags keywords used too much or too little.
- AI Overviews report
- Shows whether and where a domain appears in Google's AI Overviews; it is listed on every plan.
- API and MCP server
- A REST API and an MCP server with 26 tools let other apps and AI assistants read Senuto data, from the Advanced plan.
Plans
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Senuto
Lite€35
per month + VAT, billed annually (€43 billed monthly)
100 visibility and 50 keyword queries a month, 1 content plan, 5 articles, and 5 tracker projects with 150 keywords.
Basic€72
per month + VAT, billed annually (€86 billed monthly)
200 visibility and 100 keyword queries, 2 content plans, 15 articles, 300 tracked keywords and unlimited tracker guests.
Advanced€146
per month + VAT, billed annually (€175 billed monthly)
400 visibility and 200 keyword queries, 35 articles, 1,000 tracked keywords in 20 projects, and API and MCP access.
Prime€288
per month + VAT, billed annually (€433 billed monthly)
30,000 queries in each data tool, 6,000 SERP analyses, 150 articles, 5,000 tracked keywords and the integrations.
EnterpriseCustom
A tailored package for large companies, which can add reports such as backlink audits and internal linking optimization.
Ways to pay less
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
Senuto
- Annual discount
Two or four months free with annual billing
Senuto's pricing page says annual billing saves 2 months on Lite, Basic and Advanced and 4 months on Prime compared with paying monthly.
Common questions
Which is cheaper, Semrush or Senuto?
As of Oct 23, 2026, Senuto is cheaper to start with: about $39.22 a month, against $117.33 a month for Semrush. Semrush starts at $117.33 per month, billed annually ($139 billed monthly), and Senuto starts at €35 per month + VAT, billed annually (€43 billed monthly).
Which has a free plan, Semrush or Senuto?
As of Oct 23, 2026, only Semrush has a free plan. Senuto does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.