Serpstat alternatives · SEO
Free alternatives to Serpstat
Serpstat has no free plan. 13 of the 21 other SEO tools in this directory are free or have a free plan.
Serpstat is a paid product with a free trial, starting at $50 per month, billed annually ($69 billed monthly). All of them pair the free plan with paid ones.
13 tools · Listings checked up to Oct 17, 2026 · Where the facts come from
The 12 closest to Serpstat
- Free plan · from $117.33/mo
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
What is free: Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed.
- Semrush starts at $117.33 per month, billed annually ($139 billed monthly). Serpstat starts at $50 per month, billed annually ($69 billed monthly).
- Semrush has a free plan. Serpstat does not, though it has a free trial.
- Only Serpstat lists a browser extension.
- Free plan · from $29/mo
Ahrefs
SEO toolset for backlinks, keyword research, audits and rank tracking
What is free: Ahrefs Free: Site Explorer, Site Audit (5,000 crawl credits a month per project) and Web Analytics for verified sites, plus the SEO Toolbar and 1 AI Content Helper doc a month.
- Ahrefs starts at $29 per month, billed monthly. Serpstat starts at $50 per month, billed annually ($69 billed monthly).
- Ahrefs has a free plan. Serpstat does not, though it has a free trial.
- Serpstat also covers reports.
- Free plan · from $37.70/mo
Mangools
Bundle of five SEO tools led by the KWFinder keyword research app
What is free: Free plan, no card needed: 5 KWFinder lookups per 24 hours, each showing 15 related and 5 competitor keywords, plus the free mini tools.
- Mangools starts at $37.70 per month, billed annually ($61 billed monthly). Serpstat starts at $50 per month, billed annually ($69 billed monthly).
- Mangools has a free plan. Serpstat does not, though it has a free trial.
- Serpstat also covers reports and site audit.
- Free plan · from $29/mo
Ubersuggest
Low-cost SEO tool for keyword ideas, site audits and rank tracking
What is free: Free account that paid plans can be downgraded to at any time; its limits are not stated on the pricing page.
- Ubersuggest starts at $29 per month, billed monthly. Serpstat starts at $50 per month, billed annually ($69 billed monthly).
- Ubersuggest has a free plan. Serpstat does not, though it has a free trial.
- Serpstat also covers reports.
- Free plan · from $49/mo
Moz Pro
SEO toolkit for keyword and link research, site crawls and rankings
What is free: Free Moz Community account: limited use of Keyword Explorer, Link Explorer and the MozBar extension.
- Moz Pro starts at $49 per month, billed monthly. Serpstat starts at $50 per month, billed annually ($69 billed monthly).
- Moz Pro has a free plan. Serpstat does not, though it has a free trial.
- Serpstat also covers reports.
- Free plan · from $21.75/mo
SEOptimer
SEO audit tool with white-label reports and a lead-generation widget
What is free: Free SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day.
- SEOptimer starts at $21.75 per month, billed annually ($29 billed monthly). Serpstat starts at $50 per month, billed annually ($69 billed monthly).
- SEOptimer has a free plan. Serpstat does not, though it has a free trial.
- Free plan · from $125/mo
Similarweb
Traffic estimates, keyword research and competitor data for any site
What is free: Free version on similarweb.com and a free browser extension: a high-level sample of traffic, keyword and ranking data for any site, without the deeper drill-downs.
- Similarweb starts at $125 per month, billed annually ($199 billed monthly). Serpstat starts at $50 per month, billed annually ($69 billed monthly).
- Similarweb has a free plan. Serpstat does not, though it has a free trial.
- Serpstat also covers reports.
- Free plan · from $69.90/mo
Seobility
Site audits, rank tracking and backlink monitoring in one web app
What is free: Basic plan, free with no time limit: 1 website project, 100 pages per crawl started by hand, 10 tracked keywords and 5 tool credits a day.
- Seobility starts at $69.90 per month, billed monthly. Serpstat starts at $50 per month, billed annually ($69 billed monthly).
- Seobility has a free plan. Serpstat does not, though it has a free trial.
- Only Serpstat lists a browser extension.
- Free plan · from $19.95/mo
SEO PowerSuite
Four desktop SEO apps for rankings, audits, backlinks and outreach
What is free: Free version with no time limit: 1 project and ranking checks with no saving, 500 URLs audited, 1,100 backlinks and 1 competitor per project.
- SEO PowerSuite starts at $19.95 per month, billed $717 every 3 years ($349 a year on a 1-year plan). Serpstat starts at $50 per month, billed annually ($69 billed monthly).
- SEO PowerSuite has a free plan. Serpstat does not, though it has a free trial.
- Only SEO PowerSuite lists Windows, macOS and Linux apps.
- Only Serpstat lists a web app.
- Free plan · from $279/yr
Screaming Frog SEO Spider
Desktop website crawler for technical SEO audits
What is free: Free version, no sign-up: crawls up to 500 URLs at a time with the core audits, but cannot save crawls, change the crawl configuration, render JavaScript or use integrations.
- Screaming Frog SEO Spider starts at $279 per user / year. Serpstat starts at $50 per month, billed annually ($69 billed monthly).
- Screaming Frog SEO Spider has a free plan. Serpstat does not, though it has a free trial.
- Only Screaming Frog SEO Spider lists Windows, macOS and Linux apps.
- Only Serpstat lists a web app.
- Free plan · from €8.99/mo
Rank Math
WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking
What is free: Free plugin from WordPress.org: content analysis, 16+ schema types, sitemaps, redirects, 404 monitor, and Search Console and Analytics data refreshed every 7 days.
- Rank Math starts at €8.99 per month at renewal, billed annually, after a first year at €7.99. Serpstat starts at $50 per month, billed annually ($69 billed monthly).
- Rank Math has a free plan. Serpstat does not, though it has a free trial.
- Only Serpstat lists a browser extension.
- Serpstat also covers keyword research, site audit and backlink analysis.
- Free plan · from $7/mo
Keywords Everywhere
Browser extension that shows search volume on the sites you browse
What is free: The extension works without a plan for prompt templates, traffic and backlink data, a hashtag generator, and Instagram, X and Pinterest metrics; no search volume or CPC.
- Keywords Everywhere starts at $7 per month for 100,000 credits a year, billed annually ($84). Serpstat starts at $50 per month, billed annually ($69 billed monthly).
- Keywords Everywhere has a free plan. Serpstat does not, though it has a free trial.
- Only Serpstat lists a web app.
- Serpstat also covers reports, rank tracking and site audit.
Common questions
Is there a free alternative to Serpstat?
Yes. Semrush, Ahrefs, Mangools, Ubersuggest, Moz Pro, SEOptimer, Similarweb, Seobility and 5 more are free or have a free plan.
Does Serpstat have a free plan?
Serpstat has no free plan. Serpstat is a paid product with a free trial, starting at $50 per month, billed annually ($69 billed monthly).
When was this checked?
Every listing on this page was checked on Oct 17, 2026, against the pages it cites. Vendors change prices and plans without notice, so confirm on their site before you buy.
This page is built from the listings. A tool is here because its listing says so, and the order is how close each is to Serpstat: the alternatives its listing names first, then the tools that share the most features with it.