Skip to content

SEO Tools

Free SEO tools

13 of the 22 SEO tools in this directory are free or have a free plan.

All of them pair the free plan with paid ones; the table says what each free plan includes.

Listings checked up to Oct 17, 2026 · Where the facts come from

ToolPriceWhat is free
SemrushSEO suite for keyword research, rank tracking and AI search visibilityFree plan · from $117.33/moFree account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed.
AhrefsSEO toolset for backlinks, keyword research, audits and rank trackingFree plan · from $29/moAhrefs Free: Site Explorer, Site Audit (5,000 crawl credits a month per project) and Web Analytics for verified sites, plus the SEO Toolbar and 1 AI Content Helper doc a month.
Moz ProSEO toolkit for keyword and link research, site crawls and rankingsFree plan · from $49/moFree Moz Community account: limited use of Keyword Explorer, Link Explorer and the MozBar extension.
MangoolsBundle of five SEO tools led by the KWFinder keyword research appFree plan · from $37.70/moFree plan, no card needed: 5 KWFinder lookups per 24 hours, each showing 15 related and 5 competitor keywords, plus the free mini tools.
UbersuggestLow-cost SEO tool for keyword ideas, site audits and rank trackingFree plan · from $29/moFree account that paid plans can be downgraded to at any time; its limits are not stated on the pricing page.
Screaming Frog SEO SpiderDesktop website crawler for technical SEO auditsFree plan · from $279/yrFree version, no sign-up: crawls up to 500 URLs at a time with the core audits, but cannot save crawls, change the crawl configuration, render JavaScript or use integrations.
SimilarwebTraffic estimates, keyword research and competitor data for any siteFree plan · from $125/moFree version on similarweb.com and a free browser extension: a high-level sample of traffic, keyword and ranking data for any site, without the deeper drill-downs.
Rank MathWordPress SEO plugin for meta tags, schema, sitemaps and rank trackingFree plan · from €8.99/moFree plugin from WordPress.org: content analysis, 16+ schema types, sitemaps, redirects, 404 monitor, and Search Console and Analytics data refreshed every 7 days.
Keywords EverywhereBrowser extension that shows search volume on the sites you browseFree plan · from $7/moThe extension works without a plan for prompt templates, traffic and backlink data, a hashtag generator, and Instagram, X and Pinterest metrics; no search volume or CPC.
SEOptimerSEO audit tool with white-label reports and a lead-generation widgetFree plan · from $21.75/moFree SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day.
LowFruitsKeyword tool that finds easy-to-rank searches by reading the resultsFree plan · from $20.75/moAccounts without a plan get 3 free Keyword Finder searches every 7 days and can import keywords; analyzing results takes credits, 1 per keyword.
SeobilitySite audits, rank tracking and backlink monitoring in one web appFree plan · from $69.90/moBasic plan, free with no time limit: 1 website project, 100 pages per crawl started by hand, 10 tracked keywords and 5 tool credits a day.
SEO PowerSuiteFour desktop SEO apps for rankings, audits, backlinks and outreachFree plan · from $19.95/moFree version with no time limit: 1 project and ranking checks with no saving, 500 URLs audited, 1,100 backlinks and 1 competitor per project.

Common questions

Which SEO tools are free?

13 of the 22 SEO tools in this directory are free or have a free plan. They are Semrush, Ahrefs, Moz Pro, Mangools, Ubersuggest, Screaming Frog SEO Spider, Similarweb, Rank Math, Keywords Everywhere, SEOptimer, LowFruits, Seobility and SEO PowerSuite.

When was this checked?

Every listing on this page was checked on Oct 17, 2026, against the pages it cites. Vendors change prices and plans without notice, so confirm on their site before you buy.

This page is built from the listings. A tool is here because its listing says so, and each listing names the pages it was read from.