SEMSTORM vs Serpstat (2026): which should you pick?

Pick SEMSTORM if

• Fits if you do SEO for Polish websites
• Works for you if you track rankings and AI Overviews city by city

Look elsewhere if

• Skip it if your sites aren't Polish, as domain analysis only covers Polish-language sites
• Tight if you're on Basic, with no subusers, API, Looker Studio or white label, which starts at 599 zł
• Not for you if you want prices in dollars or euros, as it's billed in złoty plus VAT
• Too light for link work, as there's no backlink tool
• Watch out: after the 14-day trial, the free account can't open campaigns, documents or reports

Pick Serpstat if

• Fits if you want research, tracking and audits in one account from $50 a month on yearly billing
• Works for small agencies that want 3 users and an API on Team at $100 a month

Look elsewhere if

• Skip it if you want a free plan or won't hand over a card: the trial takes $1 to check and renews into a paid plan after 7 days
• Not for you if you need the API, AI tools, keyword lists or JavaScript rendering on a single-user plan, as they start on Team
• Tight if you research all day on Individual, with 100 searches a day shared across site, keyword and backlink lookups
• Pricey if you want white-label reports, which are only on Agency at $410 a month
• Not for you if you want a desktop or phone app; it runs on the web with a browser extension

SEMSTORM

• Prices are in Polish złoty and exclude VAT; the pricing page shows no dollar or euro prices.
• Domain analysis covers Polish-language sites only; keyword suggestions and the content editor work in other languages.
• Basic has no subusers, API or Looker Studio access, and white label starts at Business for 599 zł a month.
• After the 14-day trial the account reverts to a free one with no access to campaigns, documents or reports.

Serpstat

• Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
• The trial renews into a paid plan automatically after 7 days unless cancelled.
• White-label reports are only on the Agency plan.
• Daily search credits are shared across site, keyword and backlink lookups.

SEMSTORM

Rank tracking with AI Overviews

Checks rankings in a real browser by province, city, street or zip code, on desktop and mobile, tracks every competitor automatically and records AI Overview and AI Mode results.

Domain and competitor analysis

Shows the keywords any Polish-language site ranks for, compares up to 5 sites at once and lists keywords rivals rank for that you do not.

Keyword suggestions

Up to 10 seed words at once in 20+ languages, filtered by country, city and currency, with search volume, trends, CPC and competition.

Content Assistant

Analyzes the pages ranking for a keyword and suggests phrase counts, headings and length, flags hard-to-read passages, and drafts text or whole articles with AI.

Lighthouse audits

Runs Google Lighthouse checks for speed, accessibility and SEO, with the connection speed, processor and device type adjustable.

API and data connections

Campaigns can pull in Google Analytics and Search Console data. The API starts at Premium, and a Looker Studio connector is in beta for selected partners.

Serpstat

Keyword and site analysis

Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.

Backlink analysis

Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.

Rank Tracker

Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.

Site Audit

Audit 30,000 to 1.5 million pages a month; JavaScript rendering starts on the Team plan.

API and MCP

Team and above include API credits for search, backlink, rank tracking and audit data, and an MCP link for ChatGPT and Claude.

LLM Brand Monitor

See how ChatGPT, Claude, Gemini and other AI models talk about your brand and competitors, with trends over time.

SEMSTORM

• Basic129 zł

  per month for 150 tracked keywords, excluding VAT

  15 AI Mode keywords, Polish domain data to the top 20, 10 reports a day, 5 Content Assistant keywords and 5,000 AI words. No subusers or API.

• Premium249 zł

  per month for 1,000 tracked keywords, excluding VAT

  100 AI Mode keywords, 2 subusers, 100 reports a day, 100 Content Assistant keywords, 50,000 AI words and 100,000 API points.

• Business599 zł

  per month for 5,000 tracked keywords, excluding VAT

  500 AI Mode keywords, 10 subusers, 250 reports a day, white label, technology detection and 5 million API points.

• Agency899 zł

  per month for 10,000 tracked keywords, excluding VAT

  1,000 AI Mode keywords, 20 subusers, 500 reports a day, 1,000 Content Assistant keywords, 200,000 AI words and 10 million API points.

Serpstat

• Individual$50

  per month, billed annually ($69 billed monthly)

  1 user, 5 projects, 100 searches a day, 10,000 position checks and 30,000 audit pages a month, 50,000 export rows.

• Team$100

  per month, billed annually ($129 billed monthly)

  3 users, unlimited projects, 500 searches a day, 50,000 position checks, API, MCP, AI tools, batch analysis and scheduled reports.

• Team x2$169

  per month, billed annually ($209 billed monthly)

  6 users, 1,000 searches a day, 100,000 position checks, 300,000 audit pages and 500,000 export rows.

• Agency$410

  per month, billed annually ($499 billed monthly)

  30 users, 5,000 searches a day, 500,000 position checks, 1.5 million audit pages, white-label reports and phone support.

SEMSTORM

• Annual discount

  Two months free with yearly billing

  SEMSTORM's pricing page offers two months free when a plan is paid yearly instead of monthly.

Serpstat

• Annual discount

  Save up to 27% with annual billing

  Serpstat's pricing page lists Individual at $50 a month billed annually instead of $69, a $228 saving a year, and Agency at $410 instead of $499.

• Nonprofit

  Discounts for nonprofits on request

  Serpstat's pricing FAQ says it offers discounts for nonprofits, enterprises and longer contracts, arranged through its sales team.