Semrush vs SEMSTORM (2026): which should you pick?

Pick Semrush if

• Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
• Works for agencies that need keyword data for many countries and compare client sites with competitors

Look elsewhere if

• Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
• Tight if your team is more than just you, since every extra user is from $45 a month
• Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
• Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
• Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day

Pick SEMSTORM if

• Fits if you do SEO for Polish websites
• Works for you if you track rankings and AI Overviews city by city

Look elsewhere if

• Skip it if your sites aren't Polish, as domain analysis only covers Polish-language sites
• Tight if you're on Basic, with no subusers, API, Looker Studio or white label, which starts at 599 zł
• Not for you if you want prices in dollars or euros, as it's billed in złoty plus VAT
• Too light for link work, as there's no backlink tool
• Watch out: after the 14-day trial, the free account can't open campaigns, documents or reports

Semrush

• Each plan includes one user; extra users start at $45 a month each, priced by plan level.
• Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
• API access and share of voice come only with the custom-priced Advanced plan.
• Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.

SEMSTORM

• Prices are in Polish złoty and exclude VAT; the pricing page shows no dollar or euro prices.
• Domain analysis covers Polish-language sites only; keyword suggestions and the content editor work in other languages.
• Basic has no subusers, API or Looker Studio access, and white label starts at Business for 599 zł a month.
• After the 14-day trial the account reverts to a free one with no access to campaigns, documents or reports.

Semrush

Keyword research

Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.

Competitor and backlink analysis

See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.

Position Tracking

Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.

Site Audit

Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.

AI visibility tracking

Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.

MCP and API access

Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.

SEMSTORM

Rank tracking with AI Overviews

Checks rankings in a real browser by province, city, street or zip code, on desktop and mobile, tracks every competitor automatically and records AI Overview and AI Mode results.

Domain and competitor analysis

Shows the keywords any Polish-language site ranks for, compares up to 5 sites at once and lists keywords rivals rank for that you do not.

Keyword suggestions

Up to 10 seed words at once in 20+ languages, filtered by country, city and currency, with search volume, trends, CPC and competition.

Content Assistant

Analyzes the pages ranking for a keyword and suggests phrase counts, headings and length, flags hard-to-read passages, and drafts text or whole articles with AI.

Lighthouse audits

Runs Google Lighthouse checks for speed, accessibility and SEO, with the connection speed, processor and device type adjustable.

API and data connections

Campaigns can pull in Google Analytics and Search Console data. The API starts at Premium, and a Looker Studio connector is in beta for selected partners.

Semrush

• Free$0

  1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.

• SEO$117.33

  per month, billed annually ($139 billed monthly)

  1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.

• Starter$165.17

  per month, billed annually ($199 billed monthly)

  5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.

• Pro+$248.17

  per month, billed annually ($299 billed monthly)

  15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.

• AdvancedCustom

  40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.

SEMSTORM

• Basic129 zł

  per month for 150 tracked keywords, excluding VAT

  15 AI Mode keywords, Polish domain data to the top 20, 10 reports a day, 5 Content Assistant keywords and 5,000 AI words. No subusers or API.

• Premium249 zł

  per month for 1,000 tracked keywords, excluding VAT

  100 AI Mode keywords, 2 subusers, 100 reports a day, 100 Content Assistant keywords, 50,000 AI words and 100,000 API points.

• Business599 zł

  per month for 5,000 tracked keywords, excluding VAT

  500 AI Mode keywords, 10 subusers, 250 reports a day, white label, technology detection and 5 million API points.

• Agency899 zł

  per month for 10,000 tracked keywords, excluding VAT

  1,000 AI Mode keywords, 20 subusers, 500 reports a day, 1,000 Content Assistant keywords, 200,000 AI words and 10 million API points.

Semrush

• Annual discount

  Save up to 17% with annual billing

  Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.

SEMSTORM

• Annual discount

  Two months free with yearly billing

  SEMSTORM's pricing page offers two months free when a plan is paid yearly instead of monthly.